Business with Marketing BSc (Hons)

Bayes UG student in Northampton Square facility

Key information

UCAS code: N1N5 / N151 with professional placement

Duration: 3 years / 4 years with placement

Attendance mode: Full-time

Fees: From £10,050 (more information)

Location: Clerkenwell campus

Start of programme: September 2027

Application deadline: January 2027

Entry year: Showing course information for 2027

Gain an in-depth understanding of business from the viewpoint of the marketing function

Overview

Business with Marketing BSc (Hons) Who is it for?

The Business with Marketing course gives you an in-depth understanding of business from the viewpoint of the marketing function. It is one of the pathways available in the Business Management degree cluster.

The Business with Marketing pathway should appeal particularly to you if you see marketing as being central to an organisation’s strategy, and if you are interested in the broad range of activities that fit within the general category of marketing.

*Gain your qualification from the Business School ranked 2nd in the UK for Marketing

*Complete University Guide 2024

**Bayes Business School is ranked 3rd best in London, 6th in the UK, 23rd in Europe.

**Financial Times European Business School ranking 2021

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Course objectives

On the Business with Marketing course you’ll gain a broad understanding of business from a marketing perspective.

You’ll learn about a wide range of marketing issues including the marketing mix, consumer behaviour, branding and advertising. The changing nature of marketing will be an important component of your studies.

You’ll see the breadth of the marketing function within an organisation and the extent to which it is central to strategy for many businesses.

You will study the techniques and approaches used by businesses to build an understanding of their customers and to target their offerings appropriately.

Teaching staff

Pathway leaders are experienced academics with in-depth knowledge of the specialist areas covered in the Business Management degrees cluster.

They coordinate the specialist modules that you will take during the second and third years of your degrees. They can guide you in pursuing your interests within the pathway that you have chosen.

Dr Sabrina Gottschalk is the pathway leader for Business with Marketing.

Course Director:

Dr Li Cunningham

Associate Professor in Human Resources Management

Dr Li Cunningham is the Director for the Business Management cluster degrees.

Course content

What will I learn?

On the Business with Marketing degree you will:

Gain an overview of the concepts, theories and techniques that contribute to an understanding of business management
Learn the principles of marketing and understand different approaches to marketing
Become familiar with the tools and techniques available to develop and understand the nature of the demand for a product or service within a market
Learn about different areas of marketing and how they all relate to one another
Consider the impact on marketing on future developments in business
Recognise the ethical issue surrounding business and be able to practise responsible management.

You also have a number of electives to choose from like our Mentoring & Coaching for Leadership module.

Course structure

In year 1 Students will take a total of 8 core modules which in total has a credit value of 120 credits.

Core modules:

Introduction to management
This provides an introduction to management and organisational behaviour concepts. You will study how management concepts have evolved over the years and discuss how they are relevant to your own future work as managers.
Business economics
This provides a grounding in Economics. You will learn about a range of concepts used by economists and will study how these are important to managers in business.
Critical Analysis for Business
This provides a training in how to evaluate critically and thoughtfully the variety and volume of information that as managers you can expect to encounter. You will study a range of literature which is relevant to Business Management and you will be expected to develop sophisticated skills in how to assess and interpret this.
Quantitative methods and analytics
This covers a range of quantitative and statistical techniques. You will learn the fundamentals of business analytics, you will gain a thorough grounding in statistical techniques and how to apply them, and you will study the way that analytical techniques are changing businesses. This will extend to understanding the use of big data, the potential for data visualisation, and the application of databases.
Operations and supply chain management
This covers the operational techniques that make it possible for businesses to function. You will learn about the workings of supply chains and will also learn how to analyse effectively how the operational functions of a business can be optimised.
Financial and management accounting 1
This introduces you to concepts in both financial and management accounting. You will learn about the importance of accounts as a way to convey information about a business. You will study the principles behind accounting and how accounts can inform a business’s decision making.
Fundamentals of marketing
This provides an introduction to marketing. Its particular emphasis is on Consumer Behaviour, on approaches to Marketing Strategy, and on the connection between these areas.
Management lab and business skills
This builds strong connections between management theory, management practice, and skills which you will need to use in your future career. You will explore how management theory can be applied to address the type of issues encountered in contemporary business and learn how to combine this with practical skills.

Career Activation Programme

As a City St George's undergraduate student you have the award winning* Career Activation Programme in your course. This means that you have a core module in which you'll learn about your career options for your subject and how to stand out to employers and you'll gain professional experience during
your course, either by completing a work-based learning module or a year placement. More details about the Career Activation Programme, and view the Career Activation Programme modules for your course.

*ISE Best University and Employer Engagement Strategy 2024

In Year 2 Students are required to take 5 core modules along with 2 specialist modules and choose 1 elective module which in total has a credit value of 120 credits.

Core modules:

Technology and innovation management
This will provide you with analytical tools which are necessary for managing in an environment where rapid technological change is a factor. You will learn about the challenges associated with technological innovation and will discuss the impact of these challenges on a variety of business sectors.
Introduction to entrepreneurship
This will give you an understanding of what is understood by entrepreneurship and how to adopt an entrepreneurial approach to business. You will learn about business planning and pitching an idea, and will also study different entrepreneurial styles and their impact.
Introduction to finance
This will offer a thorough grounding in finance concepts. You will understand how to interpret financial information and commentaries, and be able to consider how to take account of finance in decisions which you may need to make. You will also have a sound basis for any further finance modules which you may take within your course.
Human resources management
This will provide an introduction to a number of different practices that make up the HRM function in an organisation. You will understand the impact of these practices and will learn about the importance of HRM within an organisation as a whole.
Business strategy analysis
This provides an introduction to business strategy and an opportunity to reflect on why it is important and how it should be put into practice. You will learn about a number of different perspectives on strategy and a number of tools which you can apply to perform strategic analysis on a business.

Specialist modules:

Consumer behaviour
This addresses the issue of how psychology affects consumers' choices and why this is important for businesses. You will look at contemporary examples of how consumer behaviour is integrated into the approaches taken by businesses.
Branding and communications
This builds on the fundamentals of marketing that you have already studied and provides a deeper understanding of the importance of brands. You will learn in detail about how brands are developed and how they affect the messages given to consumers.

Elective Modules

International Business Environment
International Marketing
Management Science
Managing for Social Purpose
Marketing Strategy
Micro-Placements
Campaigning for Social Change
Self-Development: Critical Analysis 2

In Year 3 Students are required to take 3 core modules along with 1 specialist module and choose 3 elective modules which in total has a credit value of 120 credits.

Core modules:

Final-year project or corporate responsibility project
You will carry out a major piece of independent work where you can apply what you have learned in the course to a business management issue which interests you. You should choose a subject which is relevant to the stream that you are taking. You can apply for the corporate responsibility option where you will work on your project alongside the Corporate Social Responsibility department within an organisation.
Business in society
This will give you an appreciation of the role of business within society as a whole. You will learn about broader ethical issues and the connections between businesses and a wide range of stakeholders. You will also discuss the purpose of businesses and how they relate to external factors. You will study the demands, expectations, and potential conflicts that result from these factors.

Specialist modules:

Advanced Market Research Methods
This is based around the use of information in marketing research and the decisions-making processes that follow. You will discuss and analyse examples of data collection and learn about a range of techniques for dealing with marketing data.

Elective Modules

Research methods and data analysis
Corporate Finance
International Business Strategy
Advanced Management Practice
Bank Strategy & Management
Behavioural Decision Making
Change Management
Climate Change and its impact on the World Economy
Corporate Governance
AI, Creativity and Innovation
Digital & Social Media Marketing
Emerging Markets
New Product Development
Social Enterprise
Strategy 2
Ethical Decision-Making in Business
Mentoring and Coaching for Leadership
Micro-Placements
Science, Technology and Society
Start ups in Latin America: Practice online
Equality, Diversity, and Inclusion
Virtual Organisations

Through all core modules you will develop the Graduate Attributes, five core skillsets that will help you launch a successful, fulfilling career. Find out more about the Graduate Attributes.

Course specification

USBMTM - BSc Business with Marketing

Assessment methods

On the Business with Marketing degree pathway for undergraduate students, most modules are assessed by a combination of exams and coursework.

The balance of assessment by coursework (assessed essays and assignments) unseen examinations and a final year project will to some extent depend on the optional modules you choose.

The first year of your programme contributes 10% to your final degree classification, the second year 30% and the final year 60%.

Percentage of the course assessed by coursework

The approximate percentage of the course assessment, based on 2026/27 entry is as follows:

Balance of assessments

Year 1

49%

Written

51%

Coursework

Year 2

62%

Written

Practical

34%

Coursework

Year 3

53%

Written

47%

Coursework

Assessment methods

Examinations
Course work
Presentation

Overall workload

Most contact hours will take the form of lectures, interactive sessions, practical workshops and small group classes, supported by a personal tutorial system. The number will decrease as you progress and you become more able to direct your own learning.

Year 1

20%

Scheduled learning

80%

Independent learning

Year 2

16%

Scheduled learning

84%

Independent learning

Year 3

11%

Scheduled learning

89%

Independent learning

Term dates

Academic year

For a full breakdown of the current and forthcoming academic year view our term dates page.

Careers

BSc (Hons) Business Management provides a sound basis for a career in business management, management consultancy, or in areas including finance, stockbroking, marketing and IT. It also provides a firm grounding for students setting out as entrepreneurs.

Graduates from the Business with Marketing pathway can seek roles either with a specialist advertising/publicity business or within the marketing team of a large organisation. Find out the types of positions our graduates have gone on to work in here.

Alumni stories

Tereza Drimalova

Business with Marketing

Hear from our alumni. Discover the real experiences of learning at Bayes and how Bayes helped to boost our graduates' careers.

Read Tereza’s story

Placements

A key part of a Bayes degree is the opportunity to gain professional work experience. Students are eligible to undertake a one-year paid work placement during the third year of a four-year sandwich degree programme.

Students of the BSc Business with Marketing course enjoy a wide range of professional placement opportunities in business areas such as finance, marketing and human resource management.

Work placements at Bayes

The practical experience of a professional placement, (typically 9-12 months duration) in addition to strong academic achievement, gives graduates a distinctive edge in the job market. Find out more about Work Placements and Summer Internships at Bayes.

Recent placements

EY
Goldman Sachs
IBM
L'Oréal
GSK
Morgan Stanley
UBS
Unicef UK
Warner Bros

Work placements are not guaranteed, however, our reputation, achievements and successful graduates have helped us to develop close relationships with a diverse range of companies, who recognise that Bayes students can add significant value to their workforce. Our dedicated Placement team are in regular contact with these and many more companies, and will support you to find placements and ensure you are work ready.

This additional year is credited and will count 10% towards your degree classification. It is a recognised part of the degree programme and will be endorsed on your final degree certificate.

Study abroad

Bayes Business School gives you the opportunity to spend a term or a year studying abroad at one of our partner institutions, which are located around the world in Australia, Europe, Asia and the Americas.

*Please note that the partner universities available is dependent on the study abroad programme you apply for and on your degree. The list of partner universities is also subject to change.

Asia and Australasia

Australia

Queensland University of Technology

Located in the bustling city of Brisbane, QUT was the first Australian university to gain 'triple crown' accreditation (EQUIS, AMBA and AACSB).
University of Queensland

Located in the popular Australian city of Brisbane, the University of Queensland features in the top 100 of 3 of the major rankings (QS, THE and ARWU).
University of Sydney

As Australia’s first university, the University of Sydney has an excellent long-standing reputation and is also ranked best student experience in Australia.
RMIT University

Giving you the chance to study in Melbourne, Australia's 2nd largest city, RMIT is one of Australia's original educational institutions. Their well-established business school allows students to choose from a wide-range of subjects.

China

Renmin University of China

Located in Beijing, Renmin Business School is both EQUIS and AACSB accredited. Their MBA programme is ranked in the top 50 in the world by the Financial Times.
Shanghai Jiao Tong University

You will take classes from the Antai College of Economics and Management, which was the first business school in mainland China to have been triply accredited by AACSB, EQUIS and AMBA. They have Bachelor programmes in Economics and Finance.

Hong Kong

Chinese University of Hong Kong

CUHK was ranked the most innovative university in Hong Kong in 2016 (Reuters). The 137 hectare campus overlooking Tolo Harbour houses a range of facilities such as world-class libraries, art museums, music halls, a swimming pool, sports fields, tennis courts, squash courts, a water sports centre and gymnasiums.
University of Hong Kong

HKU is consistently ranked in the top 50 world universities (Times Higher Education World University Rankings). You will be studying at their Faculty of Business and Economics.
Hong Kong University of Science & Technology

HKUST is ranked 4^th in the QS Asian University Rankings 2016. HKUST Business School was the first school in Asia to be awarded dual accreditation by AACSB and EQUIS. It offers 11 undergraduate business programmes.

Singapore

National University of Singapore

NUS is ranked 1st in the QS Asian University Rankings 2016 and is one of the top 25 world ranked universities (Times Higher Education World University Rankings). More than 1,000 exchange students visit NUS each year.
Nanyang Technological University

Nanyang is ranked 54^th in the Times Higher Education's World University Rankings. You will have the chance to study at one of Asia's most prestigious universities in the heart of Singapore.
Singapore Management University

SMU was founded in 2000 by the government of Singapore, modelling itself on an American style university structure. SMU has over 180 exchange partner universities around the world.

South Korea

Seoul National University

SNU was founded in 1946 as the first national university of Korea. SNU Business School was also the first business school in Korea to be certified by the Associate to Advanced Collegiate Schools of Business (AACSB).

Vietnam

RMIT Vietnam Campus

Living and studying at RMIT Saigon South campus in Ho Chi Minh City will give you great opportunities to get immersed into a dynamic, multicultural and intriguing city.

Europe

Austria

Vienna University of Economics and Business

WU has triple accreditation, one of only two German-speaking universities belonging to this group. They have a well-established exchange programme, with around 240 partner universities around the world.

Denmark

Copenhagen Business School

Copenhagen Business School often abbreviated and referred to as CBS, is a public university situated in Copenhagen. It is considered one of the most prestigious business schools in Western Europe and the world. CBS has been engaged in student mobility for decades and has a large number of partner universities all over the world. They send over 1,100 students to study at partner universities every year

France

ESSEC Business School

Established in 1907, ESSEC is one of the leading institutions in Europe for business education. Their BBA was the first programme in France to receive the prestigious AACSB and EQUIS accreditations.

Germany

Technische Universität München

TU Munich was named as the number one university in Germany in the QS World University Ranking 2016.
University of Mannheim

The University of Mannheim Business School is highly ranked and has an excellent reputation. You will be studying modules from their Bachelor degrees in Business Administration and Business Education in either German or English.

Italy

Bocconi University

Based in Milan, Bocconi is a triple accredited school (EQUIS, AMBA and AACSB) and is ranked 6th in the Financial Times European Business Schools Ranking 2016.
LUISS Guido Carli

LUISS Guido Carli is a private Italian university located in the heart of Rome. They are currently EQUIS and AMBA accredited and Luiss was actually the first Italian institution to have all its management programs accredited by EQUIS back in 2015, from the bachelor's degree program to the Master in Business Administration, as well as additional master's, specialization, doctoral, and business training programs. We are also currently ranked 59th in the QS ranking for Business and Management and our Master in Management is ranked 1st by the Financial Times based on career progress.

Norway

BI Norwegian School of Management

BI is the only Norwegian university with triple accreditation and has student exchange agreements with more than 200 institutions in 45 different countries.

Spain

ESADE Business School

The school is located in Europe’s most international city and Spain’s second largest city, Barcelona. Like Bayes, ESADE is triple accredited (EQUIS, AMBA and AACSB).
IE Business School

Situated in the heart of Madrid's financial district, IE Business School is ranked 1^st in Spain and 5^th in Europe (FT European Business School rankings 2015).

The Netherlands

Rotterdam School of Management, Erasmus University

RSM is consistently ranked in the top 10 business schools in Europe and has 'triple crown' accreditation (AACSB, AMBA and EQUIS). You will study all modules in English.

The Americas

Canada

HEC Montreal

Like Bayes, HEC Montreal is triple accredited (EQUIS, AMBA and AACSB) and was the first school in North America to achieve this. There are opportunities to study in French or English.
Smith School of Business - Queen's University

Queen's Smith School of Business has a rich history dating back to 1841 and is consistently ranked as one of Canada's leading universities. It welcomes over 300 exchange students every year from more than 40 countries.
Ivey Business School, Western University

Ranked in the top 100 for Financial Times MBA Rankings, Ivey School of Business provides a competitive combination of world-class teaching and modern facilities.
Sauder School of Business, University of British Columbia

UBC is one of Canada's leading research universities and is consistently ranked in the top 40 of the world. Located 30 minutes from the heart of down-town Vancouver it attracts students from more than 140 countries world-wide.
University of Waterloo

For 19 years in a row, Waterloo has been named Canada's most innovative university in the Maclean's annual university reputational rankings. The Department of Statistics and Actuarial Science at Waterloo is among the top academic units for statistical and actuarial science in the world and is home to over 900 undergraduate students.

Chile

Universidad de Chile

Based in the cultural city of Santiago, the Universidad de Chile is one of only 10 Latin American universities ranked among the world’s top 500. It is ranked 6^th in the QS Latin American Ranking 2016.

USA

Emory University, Atlanta

Located near downtown Atlanta, Emory University Goizueta Business School's BBA programme is currently ranked No. 15 by both Bloomberg BusinessWeek and U.S. News & World Report.
Ross School of Business, University of Michigan

The Ross School of Business has one of the top undergraduate business programmes in the USA, ranked #4 (US News & World Report, 2016). You will take modules from their Bachelor in Business Administration.
Robert H. Smith School of Business, University of Maryland

Located in College Park, eight miles from The White House and downtown Washington, D.C. you will be studying at the Robert H. Smith School of Business whose undergraduate programme was ranked number 19 in the USA (2016 U.S. News & World Report).
McCombs School of Business, University of Texas at Austin

One of the largest business schools in the US, McCombs is ranked the 6^th undergraduate business programme in the 2017 US News and World Reporting Ranking.
McIntire School of Commerce, University of Virginia

The McIntire School of Commerce is regarded as one of the best business schools in America. Their UG programme is #5 in the USA (Bloomberg Business Week, 2016). They are partnered with a select number of business schools around the world, with Bayes being one of them.

Replacement Term Abroad

Spend the first term of your second year studying abroad in English at one of our partner universities. You would take modules to the value of 60 credits abroad and return to Bayes in the second term to complete your second year.

Sandwich year

You can spend a year of your degree course studying at one of our partner institutions, between your second and final year of study. This would add a year to your degree so you would complete your degree in four years.

Please be aware that the options available to you from the full list of partner institutions will depend on the study abroad programme you select. For more detailed information on this, please contact the Student Exchange Team.

Student Exchange Team

Our dedicated Student Exchange Team are available to offer advice to students who wish to explore their study abroad options. They will also support students throughout the application process and during their study abroad year or term. To contact them, email: bayes-ug-outgoing@city.ac.uk.

Fees & funding

UK/Home fee

Tuition fee for September 2027

BSc tuition fee:

£10,050 per year

^* Tuition fees are subject to annual change.

International fee

Tuition fee for September 2027

BSc tuition fee:

£28,840 per year

^* Tuition fees are subject to annual change.

Tuition fee increases

Our undergraduate fee for UK students joining us in 2027/28 is £10,050 for the first year of study, in line with the Government policy. The fee for each subsequent year of study may also increase in line with government policy and we will confirm any such increase with you directly as and when the fee is confirmed.

Scholarships & bursaries

Funding

There are a variety of funding options for all levels of study, including loans, grants and scholarships. Find out more about funding and financing your time at City St George's here.
Each year, Bayes Business School, City St George's, University of London and generous donors create opportunities for students to fully fund or part fund their studies. Find out more about scholarships and loans.
Fee waivers may be available for this course
Means tested support may be available for 2027/28 entry.

View our scholarships and funding

Entry requirements

Standard home offer

A LEVEL

AAA

Grade 4 (C) in GCSE English Language or English Literature and grade 6 (B) in GCSE Maths
International Baccalaureate (IB)

35 points

overall with Higher Level 4 / Standard Level 5 in Mathematics and English
BTEC

DDD

GCSE Maths grade 6 (B) and GCSE English Language or English Literature grade 4 (C)

UK qualifications

Core English and Mathematics requirements

In addition to the qualifications below (excluding IB), the following is required: a minimum of grade 4 (C) in GCSE English Language or English Literature and grade 6 (B) in GCSE Maths.

Level 3 Certificate in Core Mathematics with a minimum grade C is also accepted.

Further requirements

A-Level: AAA

If you are studying General Studies or Critical Thinking these subjects will not be included in any offer condition.

We accept all foreign language A Level subjects, and such subjects are considered for entry even if it is the applicant’s native language.

BTEC: DDD

OCR Cambridge Technical Level 3 Extended Diploma: DDD

Cambridge Pre-U: D3 D3 D3

For candidates taking a combination of A Level/BTEC/OCR Cambridge Technical qualifications we accept the following:

BTEC/OCR Cambridge Technical Level 3 National Diploma (grades DD) with one A-Level (grade A)
BTEC/OCR Cambridge Technical Level 3 Subsidiary Diploma/National Extended Certificate (grade D) with two A-levels (grades AA)

Access to Higher Education Pass the course with 45 Level 3 credits which includes a minimum of 30 credits at Distinction level with the remaining 15 credits at Merit or above.

T Level: Distinction.

Bayes accept all T Level pathways.

IB: 35 points overall with Higher Level 4/ Standard Level 5 in Mathematics and English. Please note that we are happy to accept both Maths Analysis & Approaches and Maths Applications & Interpretations.

International Baccalaureate Career-Related Programme – We welcome IBCP applicants on a case-by-case basis.

We apply a contextual admissions process for UK undergraduate applicants who have been in care, attend a low performing school, live in an area where few students go to university, or are the first generation of their family to enter Higher Education.

Those who are eligible may receive a conditional offer with reduced entry requirements, typically up to two grades lower for A-levels and one grade for the International Baccalaureate Diploma.

International qualifications

Below is a list of countries and regions, with information on the qualifications we accept for each.

English language requirements

Information for international and EU applicants

For 2027/28 entry, this course requires English language Band 2 which is equivalent to IELTS 6.5 with 6 in each component. See our English language requirements page for the accepted tests and qualifications, required results and exemptions.

English Language Tests:

IELTS: 6.5 overall, with at least 6.0 in each component.
TOEFL iBT – 0–120 scale: 90 overall, with at least 22 in speaking, 20 in reading, and 19 in listening and writing.
TOEFL iBT – 1–6 scale: 4.5 overall, with at least 4 in each component.
PTE Academic: 62 overall, with at least 60 in each component.
Cambridge Advanced and Proficiency: 176 overall, with at least 169 in each component.
LanguageCert Academic: 70 overall, with at least 65 in each component.
LanguageCert ESOL B2 Communicator: 152 overall, with at least 33 in each component.
Trinity College London – old scoring system: Distinction in ISE II.
Trinity College London – new scoring system: ISE II: 96 overall, with at least 90 in each component.
Oxford ELLT – Global and Digital: 7 overall, with at least 5 in each component.
Oxford Test of English (OTE): 140 overall, with at least 130 in each component.
Skills for English Test: B2.
KTE Kaplan: 480 overall, with at least 458 in each component.
Michigan Language Assessment ECPE: 650 (Low Pass).
City St George’s International Study Centre Online Pre-sessional English: 65% overall, with at least 60% in each component.
Kaplan English language as part of a foundation programme: 65% overall, with at least 60% in each component.

Qualifications

Validity period of five years. We may consider a small extension to this period on a case-by-case basis if you can provide evidence of continued use of English after completing your qualification.

European Baccalaureate L1: 7.
European Baccalaureate L2: 7.5.
French Baccalaureate: 14.
Hong Kong Diploma of Secondary Education (HKDSE): 4.
International Baccalaureate Standard Level: 5.
International Baccalaureate Higher Level: 4.
iGCSE (CIE/CAIE): C.
iGCSE (OxfordAQA): 6.
iGCSE (Pearson Edexcel): 6.
iGCSE English as a Second Language: B.
Indian Class XII – CBSE and ISC Boards: 70%.
Norwegian English Vitnemål fra den Videregående Skolen (VVO): 4.
Malaysian Certificate of Education (Sijil Pelajaran Malaysia): C+.
WAEC West African Senior School Certificate: C5.
Singaporean O Level: C6.

Information for home applicants

In addition to the above English language proficiency qualifications accepted for International applicants, as a Home or EU applicant we can also accept any of the below English qualifications:

GCSE: Grade C or 4
O-Level: Grade C
A-Level: Grade C
Cambridge English First (also known as Certificate of First in English): Grade A (180-190) at CEFR Level C1.

Foundation and preparatory courses

UK students

If you do not meet the qualification criteria for this course, you may still meet the criteria for our Business Management Foundation course.

The Foundation course is a one-year full-time programme that provides an entry route to any of the following business-related courses: BSc Business Management, BSc Business Management, Digital Innovation and Entrepreneurship, BSc Business with Finance, BSc Business with Marketing, BSc Business Management with Social Purpose and BSc International Business.

Foundation courses for International students

Don’t meet our entry requirements? Study a international foundation course with one of our two partner institutions. These courses are specifically designed for international students who do not meet our required academic and English language requirements for direct entry.

They help prepare you for study at City St Georges and you are guaranteed a place on a specific degree at City St George’s provided you meet the progression requirements.

City St George’s International Study Centre

City St Georges has established a purpose-built study centre near to Liverpool Street Station in the heart of London's financial district. Combining academic study with English language support, the courses at City St George’s International Study Centre provides assurance of the quality and standards of education and means you have access to a range of City St George’s services.

Find out more at: City St George’s International Study Centre

Kaplan International College London

City has a longstanding partnership with Kaplan International College London. KIC London offers fantastic teaching, support and facilities, plus a great location in the popular South Bank area of the city, close to many leading attractions.

Its courses equip students with the English language level, academic skills and key subject knowledge needed for an undergraduate degree at City St George’s.

Find out more at: Kaplan International College (KIC) London | Kaplan Pathways

Student life

Study at Bayes and take advantage of all that London has to offer - from entertainment and nightlife to West End theatres, museums and world-famous shopping districts and markets.

See our Undergraduate Student Life page for further information.

Have a question about student experience at Bayes?

Talk one-on-one with a student who is currently studying at Bayes.

Ask a student

Apply

All applications should be made through UCAS, the Universities and Colleges Admissions Service. Applications are made via Apply, UCAS's online application system.

Terms and conditions

Students applying to study at Bayes Business School are subject to the City St George's, University of London terms and conditions.

More information about applying to Bayes

Apply via UCAS

UCAS Institution code: C60 (Bayes Business School and City St George's, University of London)
UCAS Course code: N1N5 / N151 with professional placement

You can find more information at UCAS and in the UCAS Handbook.

2027 Apply via UCAS | N1N5 2027 Apply via UCAS | N151

Contact us

Speak to one of our staff from UG's programmes teams.

Business with Marketing BSc (Hons)

Key information

Overview

Business with Marketing BSc (Hons) Who is it for?

Course objectives

Teaching staff

Dr Li Cunningham

Course content

What will I learn?

Course structure

Year 1

Core modules:

Introduction to management

Business economics

Critical Analysis for Business

Quantitative methods and analytics

Operations and supply chain management

Financial and management accounting 1

Fundamentals of marketing

Management lab and business skills

Career Activation Programme

Year 2

Core modules:

Technology and innovation management

Introduction to entrepreneurship

Introduction to finance

Human resources management

Business strategy analysis

Specialist modules:

Consumer behaviour

Branding and communications

Elective Modules

International Business Environment

International Marketing

Management Science

Managing for Social Purpose

Marketing Strategy

Micro-Placements

Campaigning for Social Change

Self-Development: Critical Analysis 2

Year 3

Core modules:

Final-year project or corporate responsibility project

Business in society

Specialist modules:

Advanced Market Research Methods

Elective Modules

Research methods and data analysis

Corporate Finance

International Business Strategy

Advanced Management Practice

Bank Strategy & Management

Behavioural Decision Making

Change Management

Climate Change and its impact on the World Economy

Corporate Governance

AI, Creativity and Innovation

Digital & Social Media Marketing

Emerging Markets

New Product Development

Social Enterprise

Strategy 2

Ethical Decision-Making in Business

Mentoring and Coaching for Leadership

Micro-Placements

Science, Technology and Society

Start ups in Latin America: Practice online

Equality, Diversity, and Inclusion

Virtual Organisations

Course specification

Assessment methods

Percentage of the course assessed by coursework

Balance of assessments

Assessment methods

Overall workload

Year 1

Year 2

Year 3

Term dates

Academic year