Bayes launches new Executive Master’s to develop creative leadership
Bayes Business School celebrated the launch of its new Executive Master’s in Leadership for the Creative Industries with an evening of live entertainment and networking at Fabric nightclub in London.
The programme, set to kick off with its inaugural cohort at Bayes in the spring, will enable students to develop skills in scaling up creative ventures, leading transformation and moving across sectors, with modules including Leadership, Finance, Law, Globalisation, Digital Disruption and Brand Management. It is designed for mid- to senior-level professionals, entrepreneurs, freelancers and current or aspiring leaders across film, television, gaming, theatre, music, arts, publishing and other creative ventures.
In the setting of one of London’s most iconic music venues, more than 100 producers, commercial directors, designers and label managers joined Bayes colleagues to toast the latest addition to Bayes’ executive leadership portfolio.
The event was opened by Cameron Leslie, co-founder of Fabric and co-author of the Mayor of London’s Nightlife Taskforce Report, who endorsed the programme and its vision to elevate the UK’s creative sector. Guests were then treated to renditions of Ed Sheeran’s Thinking Out Loud and Luther Vandross’ Never Too Much from former X Factor contestant, singer-songwriter and actor Duane-Lamonte O’Garro, who is set to play Vandross and Hassan Khan in the upcoming West End musical I’m Every Woman.
Guests also included Sir Peter Bazalgette Co-Chair of the UK Creative Industries Taskforce, Alexandra Finlay, International Drama Executive, Clare Laycock , formerly of Warner Brothers Discovery and Amanda Groom, international and digital executive.
The programme’s prestigious advisory board, including chairs, CEOs, consultants and directors, was then introduced on stage by Katherine Parsons, Programme Lead, before networking and soul music.
The part-time, two-year degree is tailored to fit into demanding professional schedules and combines world-leading academic teaching with real-world insights from industry leaders. It is available through the government’s Apprenticeship Levy.
Katherine Parsons said:
“The world is full of creative talent but so often lacks leaders to give the industry a voice.
“Our executive master’s programme has been closely developed with the creative sectors, exemplified by the breadth of expertise on our advisory board, and we want to continue to work with industry to help develop talented creative artists into future leaders.”
“It was a wonderful launch event, and we are very excited to meet our first cohort in the coming weeks.”
Amanda Goodall, Professor of Leadership at Bayes, said:
“The creative industries are worth around £125 billion in the UK alone and were recently designated as one of the government’s eight key industrial strategies. Despite this, the sector needs leadership now more than ever to navigate the ever-changing economic, political and technological landscape.”
“My research shows that solid management skills alone are not enough: the best leaders are those with expertise in their field. As conversations with doctors in the National Health Service have revealed, the creative industries need to be led by the creators themselves to maximise investment and positive outcomes.”
“The Executive Master’s in Leadership for the Creative Industries is the latest example of our commitment at Bayes to develop leaders of the future and provide education that sits at the edge of professional practice.”
Find out more about the Executive Master’s in Leadership for the Creative Industries and apply.
