Portrait of Dr Andres Hervas-Drane

Dr Andres Hervas-Drane

Senior Lecturer in Management

Bayes Business School , Faculty of Management

Contact

About

Overview

CV with links to my working papers & publications

Andres Hervas-Drane is Senior Lecturer in Management at Bayes Business School (formerly Cass). He studies how digitalization shapes competition and the business models adopted by firms. His recent work examines the exploitation of data in the marketplace, analyzing the mechanisms that contribute to the success of data-rich industry players such as Amazon, Google, and Meta. Specific research strands include the strategic tradeoffs generated by consumer privacy, the management of marketplaces and recommender systems in online retail, as well as peer-to-peer architectures and the implications of consumer file sharing for the commercial distribution of digital content and cultural policy.

Hervas-Drane has published in Management Science, the International Journal of Research in Marketing, California Management Review, Long Range Planning, and the Journal of Economics & Management Strategy, among other outlets. 

Before joining Bayes in 2014, Hervas-Drane was an Assistant Professor at Universitat Pompeu Fabra and held postdoctoral and doctoral research appointments at Columbia Business School, Harvard University, and London Business School. He obtained his Ph.D. in Economics and BA in Business Administration from the Universitat Autònoma de Barcelona.

Expertise

Primary topics

  • Business Models
  • Digital Marketing
  • Economics
  • Industrial Organization
  • Information Management
  • Mathematical & Quantitative Methods

Industries

  • advertising
  • computing
  • creative industries
  • e-commerce
  • internet
  • software
  • telecommunications

Geographic Areas

  • Europe
  • Americas - North

Publications

Journal articles (10)

  1. Hervas-Drane, A. and Shelegia, S. (2025). Retailer-led Marketplaces. Management science, 71(11), pp. 9650-9669. doi:10.1287/mnsc.2023.00315

    [publisher’s website]

  2. Hervas-Drane, A. and Shelegia, S. (2022). Price Competition with a Stake in your Rival. International Journal of Industrial Organization, 84. doi:10.1016/j.ijindorg.2022.102862

    [publisher’s website]

  3. Casadesus-Masanell, R. and Hervas-Drane, A. (2020). Strategies for managing the privacy landscape. Long Range Planning, 53(4), pp. 101949-101949. doi:10.1016/j.lrp.2019.101949

    [publisher’s website]

  4. Aversa, P., Hervas-Drane, A. and Evenou, M. (2019). Business Model Responses to Digital Piracy. California Management Review, 61(2), pp. 30-58. doi:10.1177/0008125618818841

    [publisher’s website]

  5. Hervas-Drane, A. and Noam, E. (2017). Peer-to-peer file sharing and cultural trade protectionism. Information Economics and Policy, 41, pp. 15-27. doi:10.1016/j.infoecopol.2017.08.002

    [publisher’s website]

  6. Hervas-Drane, A. (2015). Recommended for you: The effect of word of mouth on sales concentration. International Journal of Research in Marketing, 32(2), pp. 207-218. doi:10.1016/j.ijresmar.2015.02.005

    [publisher’s website]

  7. Casadesus-Masanell, R. and Hervas-Drane, A. (2015). Competing with Privacy. Management Science, 61(1), pp. 229-246. doi:10.1287/mnsc.2014.2023

    [publisher’s website]

  8. Casadesus‐Masanell, R. and Hervas‐Drane, A. (2010). Competing against online sharing. Management Decision, 48(8), pp. 1247-1260. doi:10.1108/00251741011076771

    [publisher’s website]

  9. Casadesus‐Masanell, R. and Hervas‐Drane, A. (2010). Peer‐to‐Peer File Sharing and the Market for Digital Information Goods. Journal of Economics & Management Strategy, 19(2), pp. 333-373. doi:10.1111/j.1530-9134.2010.00254.x

    [publisher’s website]

  10. Creus-Mir, A., Casadesus-Masanell, R. and Hervas-Drane, A. (2008). Bandwidth allocation in peer-to-peer file sharing networks. Computer Communications, 31(2), pp. 257-265. doi:10.1016/j.comcom.2007.08.001

    [publisher’s website]

Working paper

  1. Hervas-Drane, A. and Shelegia, S. Retailer-led Marketplaces. Elsevier BV.