Professor Anirban Mukhopadhyay

About

Overview

Anirban Mukhopadhyay is Professor of Marketing and Behavioural Science at Bayes Business School, and interim Co-Director of the Centre for Health & Care Innovation Research. Prior to this, he was the Lifestyle International Professor of Business and Chair Professor of Marketing at the School of Business and Management, Hong Kong University of Science and Technology, where he served as Associate Provost (Teaching and Learning) and Associate Dean (Undergraduate Studies) at the Business School, among other administrative appointments. 

Anirban’s research examines the interplay between consumers’ lay beliefs, emotions, and self-regulatory decisions, with substantive interests in health-related decision making, field experimentation with policy implications, and subjective wellbeing. He is currently Associate Editor at the Journal of Consumer Psychology and the International Journal for Research in Marketing, and a member of the Policy Board of the Journal of Consumer Research. He has previously served as Editor-in-Chief, Co-Editor, and Area Editor at the Journal of Consumer Psychology, Associate Editor at the Journal of Marketing Research, and on the editorial review boards of the Journal of Consumer Research and the International Journal of Research in Marketing. He is a past winner of the Early Career Award of the Society for Consumer Psychology, has co-chaired the Annual Winter Conference of the Society for Consumer Psychology, and has been recognized as a Young Scholar and an MSI Scholar by the Marketing Science Institute. Over the course of his career, he has raised over 1.25 million USD, as PI and Co-I, in competitive research grant funding. Anirban holds a PhD in Marketing from Columbia University, an MBA from the Indian Institute of Management Bangalore, and a B.Sc. (Hons.) from St. Stephen’s College, Delhi, and was previously on the faculty of the University of Michigan in Ann Arbor.

Qualifications

• PhD, Columbia University, United States
• PGDM (MBA equivalent), Indian Institute of Management Bangalore, India
• Bsc (Hons., Physics), St. Stephen's College, Delhi University, India

Employment

• Professor, Bayes Business School, United Kingdom, August 2023 - present
• Assistant Professor of Marketing, University of Michigan–Ann Arbor, United States, 2007 - 2009
• Assistant, Associate, Full, and Chair Professor of Marketing, and Lifestyle International Professor of Business, Hong Kong University of Science and Technology, China, 2004 - 2024
• Product Manager - Consumer Assets, Brand Manager, Standard Chartered Bank, India, 1997 - 1999

Memberships of professional organisations

• Society for Consumer Psychology, February 2001 - present
• Association for Consumer Research, September 2000 - present

Awards

• MSI Scholar (2018). Marketing Science Institute
• Society for Consumer Psychology (2011). Early Career Award
• Marketing Science Institute (2009). MSI Young Scholar

Expertise

Primary topics

• Marketing
• Consumer Behaviour

Additional topics

• Business Ethics
• Knowledge & Learning
• Corporate Social Responsibility

Industries

• food & drink
• health care
• advertising
• education, training & employment agencies
• marketing
• wine, spirits & alcohol
• consumer goods
• grocery
• leisure/recreation
• music

Publications

Professional activities