Portrait of Professor Costas Andriopoulos

Professor Costas Andriopoulos

Professor of Management and Associate Dean, MBA Programmes

Bayes Business School , Faculty of Management

Contact

About

Overview

Costas Andriopoulos is a Professor of Innovation and Entrepreneurship and the Associate Dean for MBA programmes at Bayes Business School (City, University of London). He joined Bayes Business School (formerly Cass) in September 2014. Before joining Bayes, Costas held a Chair in Strategy at Cardiff Business School, and, prior to that held posts at Brunel Business School, University of Aberdeen Business School and the University of Strathclyde Business School. He has also been a visiting Professor at Said Business School (University of Oxford), Indian Institute of Management (Ahmedabad), Grenoble Ecole de Management, International Hellenic University, and ALBA Graduate Business School.

Costas ranks in the top 3% globally in innovation management based on citation count. His main research interests focus on how organizational paradoxes enable innovation in the face of changing technological environments. In particular, he studies how entrepreneurial firms in high-velocity markets can excel at both incremental (exploiting current capabilities) and discontinuous innovation (exploring into new space). 

 His research, funded by the Carnegie Trust and the Institute for Innovation & Information Productivity has been published in leading academic journals such as Organization Science, Human Relations, Journal of Product Innovation Management, Long Range Planning, California Management Review, European Journal of Marketing, International Small Business Journal, among others. Costas also played a pivotal role in establishing Bayes X, a prominent research centre dedicated to innovation and disruption.

At Bayes, he has been instrumental in developing and expanding a highly regarded Masters in Entrepreneurship program, where students are encouraged to think about big problems and ways to solve them and take a journey into the 'unknown' by starting their own ventures. Professor Andriopoulos is an award-winning teacher. He is deeply committed to education, equipping founders, and leaders with the tools to think differently, encouraging them to take calculated risks, and guiding them to make decisions that lead to meaningful and impactful innovations. He teaches the New Venture Creation course at the M/EMBA and GMBA programmes at Bayes Business School (formerly Cass). He has taught executive and senior leadership teams how to manage organizational change and innovation, high-performing teams, entrepreneurial/design thinking, strategic paradoxes and breakthrough innovation. In his teaching, he systematically intertwines theory and practical application (e.g. teaching cases, simulations, in-class exercises).

He has co-authored the textbook “Managing Change, Creativity and Innovation” (5th Edition, Sage, 2025) and authored “Purposeful Curiosity” (Machete, 2022; Yellow Kite, 2023), a popular book that delves into the transformative power of purpose-driven curiosity for success and fulfilment.

Additionally, he is the Director of Avyssos Advisors Ltd., a consultancy specializing in innovation management. You can follow him on Instagram @prof.costas. For more information, you can also check his personal website: www.andriopoulos.org

Qualifications

  • BSc
  • MSc
  • PhD

Languages

French and Greek, Modern (1453-)

Expertise

Primary topics

  • Entrepreneurship
  • Innovation & Creativity
  • Organization Theory
  • Organizational Behaviour
  • Qualitative Research Methods

Additional topics

  • Design Thinking
  • Family Businesses

Industries

  • creative industries
  • high technology
  • professional services
  • r&d organizations

Geographic Areas

  • Americas - North
  • Europe

Research

Research topics

Organizing ambidexterity over time

Paradoxical cognition in New Product Development Teams

Research students

2ndsupervisor

  • Dipsikha Guha Majumdar, Research Student
  • Minjie Gao, Research Student

Publications

Books (2)

  1. Andriopoulos, D.C. (2023). Purposeful Curiosity How asking the right questions will change your life. Hachette UK. ISBN 9781529356250.
  2. Dawson, P. and Andriopoulos, C. (2021). Managing Change, Creativity and Innovation. SAGE. ISBN 9781529764994.

Chapters (3)

  1. Andriopoulos, C. (2018). Strategic Agility Requires Leaders with an Ambidextrous Mindset. Agility.X How Organizations Thrive in Unpredictable Times Cambridge University Press. ISBN 9781108335904.
  2. In Smith, W.K., Lewis, M.W., Jarzabkowski, P. and Langley, A. (Eds.), (2017). The Oxford Handbook of Organizational Paradox. In Oxford University Press. ISBN 9780198754428.
  3. Andriopoulos, C. and Lewis, M. (2012). Chapter 22: Managing Innovation Paradoxes for Organizational Ambidexterity. The PDMA Handbook of New Product Development John Wiley & Sons. ISBN 9780470648209.

Journal articles (27)

  1. Schrage, S., Andriopoulos, C., Lewis, M.W. and Smith, W.K. (2026). Unleashing the Creative Potential of Research Tensions: Toward a Paradox Approach to Methods. Organizational Research Methods, 29(3), pp. 283-312. doi:10.1177/10944281251346804

    [publisher’s website]

  2. Gotsi, M., Andriopoulos, C., Heracleous, L. and Papachroni, A. (2026). Juggling Paradoxical Goals: Unpacking persisting dysfunctional dynamics. Organization Studies, 47(7), pp. 999-1022. doi:10.1177/01708406261418188

    [publisher’s website]

  3. Cholakova, M., Yalcin, U. and Andriopoulos, C. (2025). Bearing, Belittling, or Befriending Doubt: Understanding Doubt’s Generative versus Corrosive Effect on Entrepreneurs’ Early-Stage Idea Validation. Academy of Management Journal, 68(6), pp. 1355-1379. doi:10.5465/amj.2022.1126

    [publisher’s website]

  4. Carmine, S., Andriopoulos, C., Gotsi, M., Härtel, C.E.J., Krzeminska, A., Mafico, N.... Keller, J. (2021). A Paradox Approach to Organizational Tensions During the Pandemic Crisis. Journal of Management Inquiry, 30(2), pp. 138-153. doi:10.1177/1056492620986863

    [publisher’s website]

  5. Andriopoulos, C., Gotsi, M., Lewis, M.W. and Ingram, A.E. (2018). Turning the Sword: How NPD Teams Cope with Front‐End Tensions. Journal of Product Innovation Management, 35(3), pp. 427-445. doi:10.1111/jpim.12423

    [publisher’s website]

  6. Heracleous, L., Papachroni, A., Andriopoulos, C. and Gotsi, M. (2017). Structural ambidexterity and competency traps: Insights from Xerox PARC. Technological Forecasting and Social Change, 117, pp. 327-338. doi:10.1016/j.techfore.2016.11.014

    [publisher’s website]

  7. Habjan, A., Andriopoulos, C. and Gotsi, M. (2014). The role of GPS-enabled information in transforming operational decision making: an exploratory study. European Journal of Information Systems, 23(4), pp. 481-502. doi:10.1057/ejis.2014.2

    [publisher’s website]

  8. Lewis, M.W., Andriopoulos, C. and Smith, W.K. (2014). Paradoxical Leadership to Enable Strategic Agility. California Management Review, 56(3), pp. 58-77. doi:10.1525/cmr.2014.56.3.58

    [publisher’s website]

  9. Andriopoulos, C. and Slater, S. (2013). Exploring the landscape of qualitative research in international marketing. International Marketing Review, 30(4), pp. 384-412. doi:10.1108/imr-03-2012-0061

    [publisher’s website]

  10. Georgiou, C., Dodd, S.D., Andriopoulos, C. and Gotsi, M. (2013). Exploring the potential impact of colonialism on national patterns of entrepreneurial networking. International Small Business Journal: Researching Entrepreneurship, 31(2), pp. 217-224. doi:10.1177/0266242611404261

    [publisher’s website]

  11. Melewar, T.C., Gotsi, M. and Andriopoulos, C. (2012). Shaping the research agenda for corporate branding: avenues for future research. European Journal of Marketing, 46(5), pp. 600-608. doi:10.1108/03090561211235138

    [publisher’s website]

  12. Lopez, C., Gotsi, M. and Andriopoulos, C. (2011). Conceptualising the influence of corporate image on country image. European Journal of Marketing, 45(11/12), pp. 1601-1641. doi:10.1108/03090561111167315

    [publisher’s website]

  13. Zampetakis, L.A., Gotsi, M., Andriopoulos, C. and Moustakis, V. (2011). Creativity and Entrepreneurial Intention in Young People. The International Journal of Entrepreneurship and Innovation, 12(3), pp. 189-199. doi:10.5367/ijei.2011.0037

    [publisher’s website]

  14. Gotsi, M., Andriopoulos, C., Lewis, M.W. and Ingram, A.E. (2010). Managing creatives: Paradoxical approaches to identity regulation. Human Relations, 63(6), pp. 781-805. doi:10.1177/0018726709342929

    [publisher’s website]

  15. Andriopoulos, C. and Lewis, M.W. (2010). Managing Innovation Paradoxes: Ambidexterity Lessons from Leading Product Design Companies. Long Range Planning, 43(1), pp. 104-122. doi:10.1016/j.lrp.2009.08.003

    [publisher’s website]

  16. Andriopoulos, C. and Lewis, M.W. (2009). Exploitation-Exploration Tensions and Organizational Ambidexterity: Managing Paradoxes of Innovation. Organization Science, 20(4), pp. 696-717. doi:10.1287/orsc.1080.0406

    [publisher’s website]

  17. Gotsi, M., Andriopoulos, C. and Wilson, A. (2008). Corporate re‐branding: is cultural alignment the weakest link? Management Decision, 46(1), pp. 46-57. doi:10.1108/00251740810846734

    [publisher’s website]

  18. Gotsi, M. and Andriopoulos, C. (2007). Understanding the pitfalls in the corporate rebranding process. Corporate Communications: An International Journal, 12(4), pp. 341-355. doi:10.1108/13563280710832506

    [publisher’s website]

  19. Malakate, A., Andriopoulos, C. and Gotsi, M. (2007). Assessing Job Candidates' Creativity: Propositions and Future Research Directions. Creativity and Innovation Management, 16(3), pp. 307-316. doi:10.1111/j.1467-8691.2007.00437.x

    [publisher’s website]

  20. Andriopoulos, C. and Gotsi, M. (2006). Probing the future: Mobilising foresight in multiple-product innovation firms. Futures, 38(1), pp. 50-66. doi:10.1016/j.futures.2005.04.003

    [publisher’s website]

  21. Andriopoulos, C. and Gotsi, M. (2005). The Virtues of ‘Blue Sky’ Projects: How Lunar Design Taps into the Power of Imagination. Creativity and Innovation Management, 14(3), pp. 316-324. doi:10.1111/j.1467-8691.2005.00350.x

    [publisher’s website]

  22. Andriopoulos, C. (2003). Six Paradoxes in Managing Creativity: An Embracing Act. Long Range Planning, 36(4), pp. 375-388. doi:10.1016/s0024-6301(03)00071-2

    [publisher’s website]

  23. Andriopoulos, C. and Gotsi, M. (2002). Lessons from a creative culture. Design Management Journal (Former Series), 13(2), pp. 57-63. doi:10.1111/j.1948-7169.2002.tb00309.x

    [publisher’s website]

  24. Andriopoulos, C. (2001). Determinants of organisational creativity: a literature review. Management Decision, 39(10), pp. 834-841. doi:10.1108/00251740110402328

    [publisher’s website]

  25. Andriopoulos, C. and Gotsi, M. (2001). ‘Living’ the Corporate Identity: Case Studies from the Creative Industry. Corporate Reputation Review, 4(2), pp. 144-154. doi:10.1057/palgrave.crr.1540139

    [publisher’s website]

  26. Andriopoulos, C. and Gotsi, M. (2000). Benchmarking brand management in the creative industry. Benchmarking: An International Journal, 7(5), pp. 360-372. doi:10.1108/14635770010359900

    [publisher’s website]

  27. Andriopoulos, C. and Lowe, A. (2000). Enhancing organisational creativity: the process of perpetual challenging. Management Decision, 38(10), pp. 734-742. doi:10.1108/00251740010379768

    [publisher’s website]

Professional activities

Editorial activity

  1. Long Range Planning, Member of Editorial Board, 2014 - present.