Portrait of Daniela Cristian

Daniela Cristian

Lecturer in Marketing

Bayes Business School, Faculty of Management

Contact

Visit Daniela Cristian

Room BR4040, Bunhill Row

Postal address

City St George's, University of London
Northampton Square
London
EC1V 0HB
United Kingdom

About

Overview

Dr. Daniela Cristian is an Assistant Professor (Lecturer) of Marketing at Bayes Business School (formerly Cass). Before joining Bayes, Daniela completed her PhD in Business and Economics with a specialisation in Marketing at BI Norwegian Business School.

Daniela is doing experimental research in consumer behaviour. Her research focuses on prosocial and unethical behaviour, consumer well-being, and consumer decision-making. In one research stream, Daniela examines the aftermath of hedonic consumption with a particular focus on its positive consequences. A primary research objective is to explore whether hedonic experiences motivate altruistic behaviours. In another research stream, she aims to uncover why despite increasing privacy concerns consumers engage in self-disclosure.

Daniela has presented her research at leading marketing conferences (Association for Consumer Research, Society for Consumer Psychology, INFORMS Society for Marketing Science). She has received a graduate travel award from the Association of Consumer Research and has been a fellow at the Max Planck Institute for the Summer Institute on Bounded Rationality.

Daniela is a Fellow of the Higher Education Academy and has been previously involved in teaching and developing curriculum for a variety of courses, including Brand Management, Marketing Strategy, and Pricing Strategies. At Bayes, Daniela teaches "Principles of Marketing" and "Strategic Marketing" in the Executive MBA program and "Strategic Marketing" in the MSc Marketing Strategy and Innovation program.

Qualifications

  • PhD, BI Norwegian Business School, Norway
  • MarkStrat Certified Instructor, StratX Simulations

Employment

  • Assistant Professor, Bayes Business School (formerly Cass), Sep 2018 – present

Fellowships

  • Fellow (FHEA), Higher Education Academy

Memberships of professional organisations

  • Society for Consumer Psychology, 2018 – present
  • Society for Judgment and Decision Making, 2017 – present
  • European Marketing Academy, 2016 – present
  • Association for Consumer Research, 2015 – present

Expertise

Primary topics

  • Consumer Behaviour
  • Digital Marketing
  • Marketing
  • Marketing Management

Geographic Areas

  • Americas - North
  • Europe - Western

Research students

Kees Smeets

Role: 2nd Supervisor

Publications

Conference papers and proceedings (4)

  1. Acar-Burkay, S. and Cristian, D. (2020). Let It Go: the Effect of Stress on Anonymous Self-Disclosure. Association for Consumer Research Atlanta, GA.
  2. Cristian, D., Fennis, B. and Warlop, L. (2019). In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior. Society for Consumer Psychology Savannah, GA.
  3. Cristian, D., Fennis, B. and Warlop, L. (2018). In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior. Association for Consumer Research Dallas, TX, USA.
  4. Cristian, D., Fennis, B. and Warlop, L. (2018). In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior. Association for Consumer Research - European Conference Ghent, Belgium.

Journal article

  1. Acar-Burkay, S. and Cristian, D.-.C. (2022). Cognitive underpinnings of COVID-19 vaccine hesitancy. Social Science & Medicine, 301, pp. 114911–114911. doi:10.1016/j.socscimed.2022.114911.

    [publisher’s website]

Professional activities

Editorial activity (7)

  1. La Londe Conference in Marketing Communications and Consumer Behavior, Reviewer.
  2. Society for Consumer Psychology, Reviewer.
  3. Association for Consumer Research, Reviewer.
  4. European Marketing Academy, Reviewer.
  5. Association for Consumer Research - European Conference, Reviewer.
  6. Journal of Consumer Research, Trainee Reviewer.
  7. ACR-Sheth Foundation Dissertation Award, Reviewer.

Events/conferences (17)

  1. European Marketing Academy. (Conference) Corvinus University, Budapest, Hungary (2022). Invited speaker.
    Paper: Cognitive underpinnings of COVID-19 vaccine hesitancy
    Author: Sinem Acar-Burkay
    Co-authors: Daniela-Carmen Cristian
  2. Association for Consumer Research. (Conference) Atlanta, GA (2019).
    Paper: Let It Go: the Effect of Stress on Anonymous Self-Disclosure
    Author: Sinem Acar-Burkay
    Co-authors: Daniela Carmen Cristian
  3. Society for Consumer Psychology. (Conference) Savannah, GA (2019). Session/Day Chair.
    Paper: In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
    Author: Cristian, D.
    Co-authors: Fennis, B.; Warlop, L.
  4. INFORMS Society for Marketing Science. (Conference) Rome, Italy (2019).
    Paper: In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
    Author: Cristian, D.
    Co-authors: Fennis, B.; Warlop, L.
  5. European Marketing Academy. (Conference) Hamburg, Germany (2019).
    Paper: Carpe Diem! Hedonic Experiences Facilitate the Disregard of Sunk Costs
    Author: Cristian, D.
    Co-authors: Fennis, B; Warlop, L.
  6. Association for Consumer Research. (Conference) Dallas, TX (2018).
    Paper: In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
    Author: Cristian, D.
    Co-authors: Fennis, B; Warlop, L.
  7. Association for Consumer Research - European Conference. (Conference) Ghent, Belgium (2018). Session/Day Chair.
    Paper: In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
    Author: Cristian, D.
    Co-authors: Fennis, B.; Warlop, L.
  8. European Marketing Academy. (Conference) Glasgow, Scotland (2018).
    Paper: In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
    Author: Cristian, D.
    Co-authors: Fennis, B.; Warlop, L.
  9. Association for Consumer Research - European Conference. (Conference) Ghent, Belgium (2018).
    Paper: Carpe Diem! Hedonic Experiences Facilitate the Disregard of Sunk Costs
    Author: Cristian, D.
    Co-authors: Fennis, B; Warlop, L.
  10. Association for Consumer Research. (Conference) San Diego, CA (2017).
    Paper: In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
    Author: Cristian, D.
    Co-authors: Fennis, B.; Warlop, L.
  11. European Marketing Academy. (Conference) Groningen, the Netherlands (2017).
    Paper: In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
    Author: Cristian, D.
    Co-authors: Fennis, B.; Warlop, L.
  12. Society for Judgment and Decision Making. (Conference) Vancouver, Canada (2017).
    Paper: Carpe Diem! Hedonic Experiences Facilitate the Disregard of Sunk Costs
    Author: Cristian, D.
    Co-authors: Fennis, B.; Warlop, L.
  13. European Marketing Academy. (Conference) Groningen, the Netherlands (2017).
    Paper: Carpe Diem! Hedonic Experiences Facilitate the Disregard of Sunk Costs
    Author: Cristian, D.
    Co-authors: Fennis, B.; Warlop, L.
  14. Association for Consumer Research. (Conference) San Diego, CA (2017).
    Paper: Carpe Diem! Hedonic Experiences Facilitate the Disregard of Sunk Costs
    Author: Cristian, D.
    Co-authors: Fennis, B.; Warlop, L.
  15. Max Planck Summer Institute on Bounded Rationality. (Conference) Berlin, Germany (2016).
    Paper: In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
    Author: Cristian, D.
    Co-authors: Fennis, B.; Warlop, L.
  16. SIM Doctoral Colloquium of the Italian Marketing Association. Pisa, Italy (2016).
    Paper: In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
    Author: Cristian, D.
    Co-authors: Fennis, B.; Warlop, L.
  17. European Marketing Academy. (Conference) Oslo, Norway (2016).
    Paper: In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
    Author: Cristian, D.
    Co-authors: Fennis, B.; Warlop, L.