Portrait of Dr Haseeb Shabbir

Dr Haseeb Shabbir

Reader in Voluntary Sector Management

Bayes Business School , Faculty of Management

Contact

About

Overview

Dr. Haseeb Shabbir is Reader in Voluntary Sector Marketing and Pathway Lead for the world's only MSc in Charity Marketing and Fundraising - at Bayes Business School. He is also a core academic within the Centre for Charity Effectiveness (CCE), where he plays a leading role in the Centre’s external engagement and partnership-building activities.

Haseeb’s research focuses on not-for-profit marketing, inclusive communications, and advertising ethics. He began his academic career at the University of Leeds, where he earned his PhD in Charity Marketing.

His research has been published in leading journals, including the Journal of Service Research, Public Management Review, Journal of Business Ethics, Journal of Advertising, Journal of Advertising Research, Psychology & Marketing, and the European Journal of Marketing. He serves on the editorial boards of both the Journal of Philanthropy and the Journal of Nonprofit and Public Sector Marketing. 

A National Examiner for the Chartered Institute of Fundraising, Haseeb has designed and delivered fundraising training for a wide range of UK and international charities. He also regularly contributes to capacity building in the third sector through executive education and applied research. 

Before joining Bayes in 2023, Haseeb held several senior academic leadership roles. At Hull University Business School, he served as Head of Department for Marketing and Business, School-wide TEF Lead, PRME Co-lead, and Chair of the Ethics, Inclusion and Sustainability Committee. He was also a runner-up for campus wide Best Postgraduate Supervisor.

At Huddersfield Business School, he led the Undergraduate Marketing suite of programmes, shifting the program NSS scores to the sixth highest rise in the UK, within one year. Throughout his academic career, Haseeb has held several diversity based roles, including staff ambassadorial positions on campus wide EDI committees.    

Haseeb was Co-Chair of the 50th Bicentennial Academy of Marketing Conference. He brings extensive executive training and consultancy experience to his role, having developed and delivered programmes in fundraising, communications and leadership, across the corporate, public, and nonprofit sectors. 

At Bayes, Haseeb is actively involved in expanding the Centre for Charity Effectiveness' impact and looks forward to building new partnerships for the CCE and Bayes, that strengthen the sector. 

 

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Qualifications

  • PhD, University of Leeds, United Kingdom, 2001 - 2005
  • MSc, University of Huddersfield, United Kingdom, 2000 - 2001

Expertise

Primary topics

  • Voluntary Sector Management
  • Services Marketing

Industries

  • non-profit & voluntary sector
  • advertising

Publications

Chapter

  1. (2007). The dynamics and implications of relationship quality in the charity–donor dyad. In The Routledge Companion to Nonprofit Marketing (pp. 70-86). Routledge.

Journal articles (26)

  1. Shabbir, H., Bennett, R., Kottasz, R., Vijaygopal, R., Gardasz, B., Adams, J.... Kendall, P. (2025). Poverty Porn as Humanitarian Business: The Effects of Framing, Affect Intensity, and Spokesperson Characteristics. Business & Society, 64(7), pp. 1354-1391. doi:10.1177/00076503241275762

    [publisher’s website]

  2. Tseng, H.-.T., Jia, S.J., Nisar, T.M., Hajli, N. and Shabbir, H. (2024). The study of social commerce in Generation Z context: the role of social support and privacy risk. Information Technology & People. doi:10.1108/itp-01-2022-0042

    [publisher’s website]

  3. Shabbir, H., Baines, P., Dean, D. and Braddock, K. (2024). Countering reactionary co-radicalization (RC-R): using multi-representational ads. Critical Studies on Terrorism, 17(1), pp. 90-114. doi:10.1080/17539153.2023.2295062

    [publisher’s website]

  4. Shabbir, H., Hyman, M.R. and Kostyk, A. (2023). Guest editorial: challenging the coloniality of raced markets. Journal of Consumer Marketing, 40(5), pp. 549-557. doi:10.1108/jcm-05-2023-6027

    [publisher’s website]

  5. Akhtar, P., Osburg, V.-.S., Kabra, G., Ullah, S., Shabbir, H. and Kumari, S. (2022). Coordination and collaboration for humanitarian operational excellence: big data and modern information processing systems. Production Planning & Control, 33(6-7), pp. 705-721. doi:10.1080/09537287.2020.1834126

    [publisher’s website]

  6. Luyen, T., Shabbir, H. and Dean, D. (2022). A Multidimensional Practice-Based Framework of Interactive Value Formation. Journal of Service Research, 25(2), pp. 281-300. doi:10.1177/10946705211025606

    [publisher’s website]

  7. Tseng, H.-.T., Ibrahim, F., Hajli, N., Nisar, T.M. and Shabbir, H. (2022). Effect of privacy concerns and engagement on social support behaviour in online health community platforms. Technological Forecasting and Social Change, 178, pp. 121592-121592. doi:10.1016/j.techfore.2022.121592

    [publisher’s website]

  8. Hyman, M.R., Kostyk, A. and Shabbir, H.A. (2021). Disruptive Events and Associated Discontinuities: A Macromarketing Prescription. Journal of Macromarketing, 41(3), pp. 441-448. doi:10.1177/0276146720979134

    [publisher’s website]

  9. Shabbir, H.A., Hyman, M.R. and Kostyk, A. (2021). A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics. Journal of Macromarketing, 41(2), pp. 181-193. doi:10.1177/02761467211001544

    [publisher’s website]

  10. Dean, D., Trees, R. and Shabbir, H. (2020). Exploring the fruitful darkness of liminality: informal caring for elderly family members and the impact on the self. Journal of Marketing Management, 36(17-18), pp. 1615-1634. doi:10.1080/0267257x.2020.1775108

    [publisher’s website]

  11. Shabbir, H., Hyman, M.R., Dean, D. and Dahl, S. (2020). ‘Freedom Through Marketing’ Is Not Doublespeak. Journal of Business Ethics, 164(2), pp. 227-241. doi:10.1007/s10551-019-04281-x

    [publisher’s website]

  12. Shabbir, H.A., Maalouf, H., Griessmair, M., Colmekcioglu, N. and Akhtar, P. (2019). Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach. Journal of Business Ethics, 159(3), pp. 727-744. doi:10.1007/s10551-018-3784-7

    [publisher’s website]

  13. Ghouri, A.M., Akhtar, P., Shahbaz, M. and Shabbir, H. (2019). Affective organizational commitment in global strategic partnerships: The role of individual-level microfoundations and social change. Technological Forecasting and Social Change, 146, pp. 320-330. doi:10.1016/j.techfore.2019.05.025

    [publisher’s website]

  14. Agag, G.M., Khashan, M.A., Colmekcioglu, N., Almamy, A., Alharbi, N.S., Eid, R.... Abdelmoety, Z.H.S. (2019). Converting hotels website visitors into buyers. Information Technology & People, 33(1), pp. 129-159. doi:10.1108/itp-12-2017-0446

    [publisher’s website]

  15. Dean, D., Shabbir, H. and Dahl, S. (2018). Freedom through marketing: looking back, going forward. Journal of Marketing Management, 34(17-18), pp. 1441-1444. doi:10.1080/0267257x.2018.1554884

    [publisher’s website]

  16. Mostafa, R.B., Lages, C.R., Shabbir, H.A. and Thwaites, D. (2015). Corporate Image. Journal of Service Research, 18(4), pp. 468-483. doi:10.1177/1094670515584146

    [publisher’s website]

  17. Shabbir, H.A., Hyman, M.R., Reast, J. and Palihawadana, D. (2014). Deconstructing Subtle Racist Imagery in Television Ads. Journal of Business Ethics, 123(3), pp. 421-436. doi:10.1007/s10551-013-1798-8

    [publisher’s website]

  18. Hyman, M., Shabbir, H., Chari, S. and Oikonomou, A. (2014). Anti-child-abuse ads: believability and willingness-to-act. Journal of Social Marketing, 4(1), pp. 58-76. doi:10.1108/jsocm-01-2013-0007

    [publisher’s website]

  19. Shabbir, H. (2011). Dimensional qualitative research as a paradygmatic shift in qualitative inquiry: An introduction to the special issue. Psychology & Marketing, 28(10), pp. 977-979. doi:10.1002/mar.20423

    [publisher’s website]

  20. Skarmeas, D. and Shabbir, H.A. (2011). Relationship quality and giving behaviour in the UK fundraising sector. European Journal of Marketing, 45(5), pp. 720-738. doi:10.1108/03090561111120000

    [publisher’s website]

  21. Sargeant, A., Shang, J. and Shabbir, H. (2010). The Social Marketing of Giving. Public Management Review, 12(5), pp. 635-662. doi:10.1080/14719031003633953

    [publisher’s website]

  22. Jurgens, M., Berthon, P., Papania, L. and Shabbir, H.A. (2010). Stakeholder theory and practice in Europe and North America: The key to success lies in a marketing approach. Industrial Marketing Management, 39(5), pp. 769-775. doi:10.1016/j.indmarman.2010.02.016

    [publisher’s website]

  23. Shabbir, H.A., Reast, J. and Palihawadana, D. (2009). 25 years of Psychology & Marketing: a multidimensional review. Psychology & Marketing, 26(12), pp. 1031-1065. doi:10.1002/mar.20311

    [publisher’s website]

  24. Reast, J., Palihawadana, D. and Shabbir, H. (2008). The Ethical Aspects of Direct to Consumer Advertising of Prescription Drugs in the United Kingdom: Physician versus Consumer Views. Journal of Advertising Research, 48(3), pp. 450-464. doi:10.2501/s0021849908080458

    [publisher’s website]

  25. Shabbir, H. and Thwaites, D. (2007). The Use of Humor to Mask Deceptive Advertising: It's No Laughing Matter. Journal of Advertising, 36(2), pp. 75-85. doi:10.2753/joa0091-3367360205

    [publisher’s website]

  26. Shabbir, H., Palihawadana, D. and Thwaites, D. (2007). Determining the antecedents and consequences of donor‐perceived relationship quality—A dimensional qualitative research approach. Psychology & Marketing, 24(3), pp. 271-293. doi:10.1002/mar.20161

    [publisher’s website]