Portrait of Dr Itziar Castello-Molina

Dr Itziar Castello-Molina

Reader in Corporate Social Responsibility

Bayes Business School, Faculty of Management

Contact

Visit Itziar Castello-Molina

Room BR4046, Bunhill Row

Postal address

City St George's, University of London
Northampton Square
London
EC1V 0HB
United Kingdom

About

Overview

Itziar Castelló is Reader in Sustainability and Digital Economy at Bayes Business School (formerly Cass), City University of London. She is also Head of the Social Purpose Group and Program Director for a new MSc in Environment Social and Governance (ESG) in Management and Finance program.

Itziar’s research explores the ways the discourses of sustainability and climate change are framed and constructed, notably in social media but also in other public spheres such as social movements and International Organisations. She uses deliberation, identity, legitimacy and emotions theories to explain how to mobilise for social change. Amongst others, her research appears in the Academy of Management Journal, Research Policy, Journal of Business Venturing, Business Ethics Quarterly, Journal of Management Studies, Business & Society and the Journal of Business Ethics. Itziar’s research was nominated at the Financial Times as 47th out of 100 for significant societal contribution in management from 2015 to 2019. Itziar is Associate Editor of Business & Society.

Itziar is experienced in grant development and funding. She has led or co-led grants worth more than £1,5m.

Itziar has extensive experience as advisor and consultant. She has worked with leading organisations such as Lafarge, Suez, Telefonica, GE, IBM, 3M, Manpower, Cemex, FedEx in developing sustainability and ESG strategies and stakeholder engagement processes. Before becoming an academic she worked as project manager developing the The Global Leadership Network at AccountAbility (UK), Manager at PricewaterhouseCoopers and Project Manager and Master Black Belt in Six Sigma at General Electric (GE).

Itziar is also an outstanding teacher having received awards at her previous appointments in Surrey Business School and University Carlos III de Madrid. She teaches ESG, Sustainability, Corporate Social Responsibility, Critical Thinking and Change Management.

Qualifications

  • PhD in Management, ESADE, Ramon Llull University, Spain, Sep 2006 – Jun 2010
  • MScR in Management, ESADE, University Ramon Llull, Spain, Sep 2006 – Jun 2009
  • Executive MBA, ESADE, University Ramon Llull, Spain, Sep 2002 – Feb 2004
  • MSc in Economics, College of Europe, Belgium, Sep 1998 – Jun 1999
  • Bachelor (Maîtrise) in Economics, University of Nantes, France, Sep 1993 – Jun 1996
  • Bachelor Degree in Economics, Universitat de Valencia, Spain, Sep 1992 – Jun 1997

Employment

  • Reader, Bayes Business School, Nov 2022 – present
  • Senior Lecturer, University of Surrey, Sep 2017 – Nov 2022
  • Assistant Professor, Carlos III University of Madrid, Sep 2012 – Aug 2017
  • Assistant Professor, Copenhagen Business School, Jun 2010 – Aug 2012
  • Researcher and Lecturer, Ramon Llull University, Sep 2006 – May 2010
  • Senior Advisor, AccountAbility, May 2005 – May 2006
  • Manager, PricewaterhoseCoopers (Spain), Sep 2002 – Apr 2005
  • Project Manager and Six Sigma Master Black Belt, General Electric (Spain), Jun 1998 – Aug 2002

Memberships of committees

  • Board Member, SUPER Certification, Jan 2019 – present

Memberships of professional organisations

  • Sustainability Centers Community (SCC) and the Network for Business Sustainability (NBS), Sep 2022 – present
  • Researcher, Centre for Decentralized Digital Economy, Jan 2021 – present
  • Alan Turing Institute – Social Data Interest Group & Behavioural Data Science Group, Jan 2021 – present

Languages

Catalan; Valencian (can read, write, speak, understand spoken and peer review), English (can read, write, speak and understand spoken), French (can read, write, speak and understand spoken) and Spanish; Castilian (can read, write, speak, understand spoken and peer review).

Expertise

Primary topics

  • Business Ethics
  • Change Management
  • Corporate Social Responsibility
  • Environmental Business
  • Organization Theory
  • Social Media
  • Strategic Management

Industries

  • media
  • non-profit & voluntary sector
  • professional services

Geographic Areas

  • Americas - Central
  • Americas - Latin
  • Americas - North
  • Americas - South
  • Europe

Publications

Chapters (6)

  1. Castelló, I., Barberá-Tomás, D. and de Bakker, F.G.A. (2021). Images, Text, and Emotions. Research Methods for Digital Work and Organization (pp. 229–245). Oxford University Press. ISBN 978-0-19-886067-9.
  2. Castello, I. (2021). Challenges and Opportunities in Using Social Media to Promote Corporate Social Responsibility. (pp. 319–328). Routledge. ISBN 1-00-315265-1.
  3. Castello-Molina, I. and Lozano, J.M. (2017). The Rhetoric of Power: CSR to Debate. Corporate Communication and the Management of Intangibles in Spain and Latin America Prentice Hall.
  4. Castello-Molina, I. and Barberá-Tomás, D. (2016). Social Movement and the use of visual images in social networks” “The culture of the common. Colective practices at the XXI. In García Puchades, W. and Miquel, M. (Eds.), The culture of the common. Colective practices at the XXI (pp. 107–116). Valencia, Spain: Universidad Politécnica de Valencia.
  5. Castello-Molina, I. and Barberá-Tomás, D. (2015). Why some Political Opportunities Succeed and others Fail?: Bridging Organizational Levels in the Case of Spanish Occupy. In Uldam, J. and Vestergaard, A. (Eds.), Civic Engagement and Social Media: Political Participation Beyond the Protest Hampshire, UK: Palgrave Macmillan.
  6. Castello-Molina, I. (2010). CSR as meeting point. In Gomez de Enterria, J. and Rodriguez del Bosque, I. (Eds.), Spanish as Communication in Business Organizations Thomson Reuters.

Conference papers and proceedings (26)

  1. Castelló, I. and White, L. (2023). AI-Duction for Organizational Theory Building: (How) can we Overcome Ontological Neglect with AI? doi:10.5465/amproc.2023.18589abstract
  2. Harraca, M., Castelló, I. and Gawer, A. (2022). How do Digital Platforms Organize Immaturity: Towards an Integrative Framework for Platform Power. doi:10.5465/ambpp.2022.11518abstract
  3. Castelló, I., Joachim, M. and Parry, G. (2022). Emotional Regulation and Institutional Maintenance: Debunking Fake News with Emotions.
  4. Castelló, I., Lopez, D., Surroca, J. and Tribo, J.A. (2021). Tough Love: A Story of Stigmatization in Crowdfunding Communities.
  5. Castello, I., Fieseler, C. and Uribe, S. (2021). Moral legitimisation in science, technology and innovation policies.
  6. Pankov, S., Castelló, I., Schneckenberg, D. and Velamuri, K.V. (2020). Labels as Moral Markers: Organizational Identity Formation in Contested Fields.
  7. Castello, I., Etter, M. and Winkler, P. (2018). When Digital Becomes the Grand Vision: Digitalization through Accommodative Engagements.
  8. Illia, L., Ludovico, N., Caserta, M., Etter, M. and Castello, I. (2018). The Formation of lasting Stigma in the fleeting Context of Twitter.
  9. Scarlata, M.R.G., Castello, I. and Vaccaro, A. (2018). Bridging Diverse Stakeholders' Interests: The Creation of A Common Identity to Foster Hybridization.
  10. Winkler, P., Etter, M.A. and Castelló, I. (2017). From Ambiguous Aspirations to Emergent Strategies: A Strategized View on Corporate Responsibility.
  11. Castello, I., Barbera, D. and Vaara, E. (2016). Legitimizing entrepreneurship identities through failure narratives.
  12. Castello, I., Barbera, D. and Zietsma, C.E. (2016). Collective Identification in Framing Contests: An Interaction Perspective.
  13. Castello, I. and Barbera, D. (2015). Cultural entrepreneurship and the role of visuals in interactive frame alignment process.
  14. Castello, I. and Etter, M.A. (2015). Stakeholder Engagement through Social Media: Logics and Control Conflicts.
  15. Castelló, I. and Barberá, D. (2015). Why Some Political Opportunities Succeed and Others Fail: Bridging Organizational Levels in the Case of Spanish Occupy.
  16. Castello, I., Barbera, D. and de Bakker, F.G.A. (2014). Structuring Through Dissent: Field Emergence and the Strategic Role of Organizational Agency.
  17. Castelló, I., Morsing, M. and Schultz, F. (2013). Responsible Business in Social Media: Towards New Forms of Interaction?
  18. Castello, I., Barbera, D. and Zietsma, C.E. (2013). Intentional Field Creation: The Case of an Anti-Plastic Pollution Social Movement.
  19. Castello, I. and Galang, R.N. (2012). Revisiting Civil Regulation: The Role of the State and SME's in Advancing the Sustainability Agenda in Asia.
  20. Castello, I. and Etter, M. (2012). Why Stakeholder Engagement will not be Tweeted: Logics and the Power Corset.
  21. Castello, I., Etter, M. and Morsing, M. (2012). Why Stakeholder Engagement will not be Tweeted: Logic and the Conditions of Authority Corset.
  22. Castelló, I. and Barberá, J.D. (2012). Spanish Occupy and the boundary political opportunities that mobilize.
  23. Galang, R.M. and Castello, I. (2011). Reconceptualizing Civil Regulation: Advancing the Sustainability Agenda in Asia.
  24. Etter, M., Morsing, M. and Castello, I. (2011). Barriers to Dialogue-Organizational challenges for CSR communication in social media.
  25. Etter, M., Morsing, M. and Castello, I. (2011). Barriers to Dialogue: On the use of social media for csr communication in the pharmaceutical industry.
  26. Castelló, I. and GALANG, R. (2010). THE RHETORIC OF CORPORATE SOCIAL RESPONSIBILITY: STRATEGIES OF LEGITIMIZATION AMONG ASIAN FIRMS.

Internet publication

  1. Morsing, M. and Castello, I. (2011). I sync med Twitter: Virksomheders engagement i sociale medier.

Journal articles (18)

  1. Wenzel, M., Trittin-Ulbrich, H., Castello-Molina, I., Edinger-Schons, L. and A. de Bakker, F. (2025). Towards Holistic Stakeholder Engagement: Integrating Participation, Inclusion, and Democracy. Business and Society.
  2. Joachim, M., Castelló, I. and Parry, G. (2024). Moving Beyond “Facts Are Facts”: Managing Emotions and Legitimacy After a Fake News Attack. Business & Society. doi:10.1177/00076503241281632.

    [publisher’s website]

  3. Castelló, I., Barberá-Tomás, D. and Vaara, E. (2023). Moving on: Narrative identity reconstruction after entrepreneurial failure. Journal of Business Venturing, 38(4), pp. 106302–106302. doi:10.1016/j.jbusvent.2023.106302.

    [publisher’s website]

  4. Harracá, M., Castelló, I. and Gawer, A. (2023). How Digital Platforms Organize Immaturity: A Sociosymbolic Framework of Platform Power. Business Ethics Quarterly, 33(3), pp. 440–472. doi:10.1017/beq.2022.40.

    [publisher’s website]

  5. Castello-Molina, I. (2023). Los retos de comunicar el ESG: ‘greenwashing’ y ‘woke capitalism’. Harvard Deusto Business Review, 333.
  6. Castelló, I. and Lopez-Berzosa, D. (2023). Affects in Online Stakeholder Engagement: A Dissensus Perspective. Business Ethics Quarterly, 33(1), pp. 180–215. doi:10.1017/beq.2021.35.

    [publisher’s website]

  7. Winkler, P., Etter, M. and Castelló, I. (2020). Vicious and virtuous circles of aspirational talk: From self-persuasive to agonistic CSR rhetoric. Business & Society, 59(1), pp. 98–128.
  8. Barberá-Tomás, D., Castelló, I., De Bakker, F.G.A. and Zietsma, C. (2019). Energizing through visuals: How social entrepreneurs use emotion-symbolic work for social change. Academy of Management Journal, 62(6), pp. 1789–1817.
  9. Castello-Molina, I. (2017). Visionary but concrete plans. Harvard Deusto Business Review, 271.
  10. Castelló, I., Etter, M. and Årup Nielsen, F. (2016). Strategies of legitimacy through social media: The networked strategy. Journal of management studies, 53(3), pp. 402–432.
  11. Castello-Molina, I. (2016). Managing relationships in a digitalized world. Harvard Deusto Business Review, 260.
  12. Castelló, I. and Galang, R.M.N. (2014). Looking for new forms of legitimacy in Asia. Business & Society, 53(2), pp. 187–225.
  13. Schultz, F., Castelló, I. and Morsing, M. (2013). The construction of corporate social responsibility in network societies: A communication view. Journal of business ethics, 115, pp. 681–692.
  14. Castelló, I., Morsing, M. and Schultz, F. (2013). Communicative dynamics and the polyphony of corporate social responsibility in the network society. Journal of Business Ethics, 118, pp. 683–694.
  15. Castelló, I. and Lozano, J.M. (2011). Searching for new forms of legitimacy through corporate responsibility rhetoric. Journal of Business Ethics, 100, pp. 11–29.
  16. Barberá-Tomás, D., Jiménez-Sáez, F. and Castelló-Molina, I. (2011). Mapping the importance of the real world: The validity of connectivity analysis of patent citations networks. Research policy, 40(3), pp. 473–486.
  17. Arevalo, J.A., Castelló, I., de Colle, S., Lenssen, G., Neumann, K. and Zollo, M. (2011). Introduction to the special issue: integrating sustainability in business models. Journal of Management Development, 30(10), pp. 941–954.
  18. Castelló, I. and Lozano, J. (2009). From risk management to citizenship corporate social responsibility: analysis of strategic drivers of change. Corporate Governance: The international journal of business in society.

Reports (3)

  1. Castello-Molina, I. (2018). Sustainable Consumption in the Mediterranean Institutions..
  2. Castelló, I., Lozano, J. and Torreblanca, A. (2009). De la gestión del riesgo a la empresa ciudadana: los estadios de evolución de la RSE..
  3. Castello-Molina, I. and Oyarbide, M.A. (2008). Corporate Responsibility and Commercial Television: an Industry Approach. Universidad de Alcala.

Professional activities

Editorial activity

  1. Business & Society, Associate Editor, Jan 2019 – present.