Portrait of Dr Jay Jung

Dr Jay Jung

Senior Lecturer in Accounting

Bayes Business School , Finance

Contact

About

Overview

Dr Jung's personal website: www.jayheonjung.com

Jay Heon Jung is a Senior Lecturer in Accounting and the Course Director for MSc International Accounting and Finance programme at Bayes Business School (formerly Cass). He is the Director of Academic Research at the Centre for Financial Analysis and Reporting Research (CeFARR). Dr Jung is also a Representative Member of the European Corporate Governance Institute (ECGI) and a Fellow of the UK Higher Education Academy.

Dr Jay Jung's research focuses on financial analysts and capital markets. His work has been published in top peer reviewed journals such as Journal of Accounting and Economics and featured in prestigious news outlets such as Bloomberg, Yahoo Finance, Le Monde, and NBC News Radio across USA, UK, Europe, and Asia. His research papers have been presented at more than 30 international conferences and 40 university seminars around the world.

Dr Jung is an ad hoc Associate Editor of British Accounting Review and sits on the Editorial Boards of British Accounting Review and European Accounting Review. He also serves as an ad hoc reviewer for top peer reviewed journals, such as Journal of Accounting and Economics, The Accounting Review, and Management Science. He has received two Excellence in Reviewing Awards from the American Accounting Association's Financial Accounting and Reporting Section (FARS) and European Accounting Review.

Dr Jung has taught in Executive MBA (Dubai, UAE), MBA, undergraduate, postgraduate, and doctoral programs. He is an External Examiner for the accounting program at London School of Economics (LSE).

In 2019, Dr Jung co-organized the CeFARR Accounting Conference on the theme of new trends in sell-side analyst research, with a special focus on MiFID II directives. The conference featured editors of top accounting journals (i.e., TAR, CAR), finance practitioners from equity research firms and investment banks, journalists, and members of the U.K. Financial Conduct Authority. More recently, in 2024, he co-organized the 5th Analyst Research Conference, featuring academics from across the world (e.g., University of Chicago, Bocconi, and LBS) and practitioners, including the Head of UBS Equity Research and founders/CEOs/heads of various equity research firms in the City of London.

Dr Jung has held visiting positions at Boston College, DePaul University, Hong Kong Polytechnic University, and University of Texas at Austin.

In his free time, Dr Jung enjoys exercising. He is the founding member of the first bodybuilding club, LINE, at KAIST, his alma mater for his undergraduate studies. He is a two-time ENGLISH OPEN champion in Brazilian Jiu-Jitsu (in both Gi and No-Gi; UKBJJA's highest ranked competition). Combining his hobby with the joy of being an educator, he often teaches BJJ to elementary school children in London through a non-profit charity program.

Awards

  • Bayes Business School (2023). Research Pump Priming Grant
  • Bayes Business School (2022). Research Pump Priming Grant
  • European Accounting Review (2022). Excellence in Reviewing Recognition
  • American Accounting Association's Financial Accounting and Reporting Section (2021). Excellence in Reviewing Award
  • Bayes Business School (2020). Financial Times Award
  • Bayes Business School (2019). Research Pump Priming Grant
  • Bayes Business School (2018). Financial Times Award
  • Bayes Business School (2018). Emergency Research Grant
  • Bayes Business School (2017). Research Pump Priming Grant
  • City, University of London (2017). Research Pump Priming Grant

Expertise

Primary topics

  • Accounting
  • Capital Markets
  • Corporate Finance
  • Financial Accounting

Industries

  • financial services
  • investment banking

Research students

Ron Lai

Attendance: September 2025 - present, full-time

Role: 1st Supervisor

Taehyun Lee

Attendance: September 2022 - present

Role: 2nd Supervisor

Zan Li (First placement in 2025: Chinese University of Hong Kong - Research Assistant Professor)

Attendance: September 2020 - July 2025, full-time

Role: 2nd Supervisor

Publications

Journal articles (6)

  1. Chen, S., Jung, J.H., Lim, S.S. and Yu, Y. (2026). Analysts' Cultural Long‐Term Orientation and Their Information Production. Contemporary Accounting Research. doi:10.1111/1911-3846.70058

    [publisher’s website]

  2. Jung, J.H., Lim, S.S. and Park, J. (2023). Is your surname remunerative? Surname favorability and CEO compensation. Journal of Corporate Finance, 83, pp. 102474-102474. doi:10.1016/j.jcorpfin.2023.102474

    [publisher’s website]

  3. Jung, J.H., Kumar, A., Lim, S.S. and Yoo, C.-.Y. (2019). An Analyst by Any Other Surname: Surname Favorability and Market Reaction to Analyst Forecasts. Journal of Accounting and Economics, 67(2-3), pp. 306-335. doi:10.1016/j.jacceco.2019.02.002

    [publisher’s website]

  4. Jung, J., Lim, S.S., Pae, J. and Yoo, C.Y. (2017). Do Analysts Who Understand Accounting Conservatism Exhibit Better Forecasting Performance? Journal of Business Finance and Accounting, 44(7-8), pp. 953-985. doi:10.1111/jbfa.12254

    [publisher’s website]

  5. Cho, C.H., Jung, J.H., Kwak, B., Lee, J. and Yoo, C.-.Y. (2017). Professors on the Board: Do They Contribute to Society Outside the Classroom? Journal of Business Ethics, 141(2), pp. 393-409. doi:10.1007/s10551-015-2718-x

    [publisher’s website]

  6. Jung, J.H., Pae, J. and Yoo, C.-.Y. (2015). Do analysts treat winners and losers differently when forecasting earnings? International Journal of Forecasting, 31(2), pp. 531-549. doi:10.1016/j.ijforecast.2014.02.006

    [publisher’s website]

Professional activities

Editorial activity (7)

  1. British Accounting Review, (Ad hoc) Associate Editor, March 2024 - present.
  2. British Accounting Review, Editorial Board Member, February 2024 - present.
  3. European Accounting Review, Editorial Board Member, November 2021 - present.
  4. The Accounting Review, Referee.
  5. Management Science, Referee.
  6. Journal of Accounting and Economics, Referee.
  7. Contemporary Accounting Research, Referee.

Events/conferences (56)

  1. INFORMS International Conference. (Conference) Singapore (2025).
  2. Early Career Accounting Scholars Conference. (Conference) London, UK (2024).
  3. Analyst Research Conference. (Conference) London, UK (2024).
  4. Academy of Management Annual Meeting. (Conference) Chicago, USA (2024).
  5. American Accounting Association Annual Meeting. (Conference) Washington D.C., USA (2024).
  6. The Inaugural Thammasat Business School Accounting Research Workshop. Bangkok, Thailand (2024).
  7. British Accounting Review Global Conference. Cape Town (Online) (2023).
  8. Review of Accounting Studies Conference. (Conference) Cambridge, UK (online) (2023).
  9. British Accounting Review Inaugural Annual Conference. (Conference) Boston, USA (2023).
  10. European Financial Management Association Conference. (Conference) (2023).
  11. Korean Accounting Association International Conference. (Conference) Jeju, South Korea (2023).
  12. Analyst Research Conference. (Conference) Athens, Greece (2023).
  13. European Accounting Association Annual Congress. (Conference) (2023).
  14. Financial Markets and Corporate Governance Conference. (Conference) (2023).
  15. Review of Accounting Studies Conference. (Conference) (2022).
  16. Contemporary Accounting Research Conference. (Conference) (2022).
  17. Analyst Research Conference at Bayes Business School and University of Cyprus. (2022).
  18. Korea Summer Session on Causal Inference. (Workshop) (2022).
  19. FARS and Journal of Financial Reporting (JFR) Research Settings Mini-Conference. (2022).
  20. Financial Accounting and Reporting Section Midyear Meeting. (2022).
  21. Review of Accounting Studies Conference. (Conference) (2021).
  22. European Accounting Review Annual Conference. (Conference) (2021).
  23. Bayes&Bristol PhD and Young Accounting Scholars Conference. (Conference) London, UK (2021).
  24. Texas Lone Star Virtual Conference. (Conference) (2021).
  25. Journal of Business Finance and Accounting Capital Markets Conference (Virtual). (Conference) (2021).
  26. J.P. Morgan DeepFin Machine Learning Workshop on Causal AI. (Workshop) (2021).
  27. Financial Accounting and Reporting Section (FARS) Virtual Midyear Meeting. (Conference) (2021).
  28. Financial Accounting and Reporting Section Midyear Meeting. (Conference) Nashville, USA (2020).
  29. CAMR Institutional Investors and Climate Risk Conference. (Conference) London, UK (2020).
  30. Financial Accounting and Reporting Section Midyear Meeting. (Conference) Seattle, USA (2019).
  31. American Accounting Association Annual Meeting. (Conference) San Francisco, USA (2019).
  32. CeFARR and Bayes Business School Accounting Conference. (Conference) London, UK (2019).
  33. Journal of Business Finance and Accounting Capital Markets Conference. (Conference) Dublin, Ireland (2018).
  34. British Academy of Management Conference. (Conference) Leeds, UK (2018).
  35. McCombs College-Wide Research Colloquium. (Workshop) Austin, USA (2018).
  36. Asset Management with Climate Risk Conference. (Conference) London, UK (2018).
  37. Bayes M&A Research Centre Conference. (Conference) London, UK (2018).
  38. American Accounting Association Annual Meeting. (Conference) San Diego (2017).
  39. Asian Finance Association Annual Conference. (Conference) Seoul, South Korea (2017).
  40. CeFARR and Bayes Business School Accounting Conference. (Conference) London, UK (2017).
  41. Conference on Convergence of Financial and Managerial Accounting Research. (Conference) Banff, Canada (2017).
  42. European Accounting Association Annual Congress. (Conference) Valencia, Spain (2017).
  43. Financial Management Association Annual Meeting. (Conference) Boston, USA (2017).
  44. Financial Management Association Annual Meeting. (Conference) Las Vegas, USA (2016).
  45. Midwest Finance Association Annual Meeting. (Conference) Atlanta, USA (2016).
  46. Joint Conference of Singapore Management University, Seoul National University, KAIST, Korea University, and Yonsei University. (Conference) Seoul, South Korea (2015).
  47. Accounting PhD Rookie Recruiting and Research Camp. (Workshop) Miami, USA (2015).
  48. American Accounting Association Midwest Region Meeting. (Conference) St. Louis, USA (2015).
  49. Korean Accounting Association International Conference. (Conference) Buyeo, South Korea (2015).
  50. AAA/Deloitte Foundation/J. Michael Cook Doctoral Consortium. (Workshop) Westlake, USA (2014).
  51. Temple University Accounting Conference. (Conference) Philadelphia, USA (2013).
  52. American Accounting Association Annual Meeting. (Conference) Anaheim, USA (2013).
  53. International Symposium on Forecasting Conference. (Conference) Seoul, South Korea (2013).
  54. Korean Securities Association Conference. (Conference) Seoul, South Korea (2013).
  55. Korean Accounting Association International Conference. (Conference) Seoul, South Korea (2013).
  56. Korean Accounting Association International Conference. (Conference) Jeju, South Korea (2011).

Keynote lectures/speeches (36)

  1. Hong Kong Baptist University, HK, China. (2026). Invited Seminar Talk
  2. University of Bristol, UK. (2025). Invited Seminar Talk
  3. King's College London, UK. (2025). Invited Seminar Talk
  4. University of Macau, China. (2025). Invited Seminar Talk
  5. Pint of Science, London, UK. (2024). Invited Speaker
  6. The Inaugural Thammasat Business School Accounting Research Workshop, Bangkok, Thailand. (2024). Invited Speaker & Seminar Presenter
  7. Yonsei University, South Korea. (2023). Invited Seminar Talk
  8. University of Manchester, UK. (2023). Invited Seminar Talk
  9. Bayes Business School, City, University of London, UK. (2022). Invited seminar talk
  10. Hong Kong Polytechnic University, Hong Kong, China. (2022). Invited Seminar Talk
  11. Korea Summer Session on Causal Inference. (2022). Invited Speaker
  12. Yonsei University, South Korea. (2021). Invited Seminar Talk
  13. Monash University, Australia. (2020). Invited Seminar Talk
  14. Seoul National University, South Korea. (2020). Invited Seminar Talk
  15. University of Bristol, UK. (2020). Invited Seminar Talk
  16. University of Strathclyde, UK. (2020). Invited Seminar Talk
  17. University of Warwick, UK. (2020). Invited Seminar Talk
  18. Boston College, USA. (2019). Invited Seminar Talk
  19. Boston University, USA. (2019). Invited Seminar Talk
  20. National University of Singapore, Singapore. (2019). Invited Seminar Talk
  21. SKKU Business School, South Korea. (2019). Invited Seminar Talk
  22. University of Massachusetts at Boston, USA. (2019). Invited Seminar Talk
  23. University of Westminster, UK. (2019). Invited Seminar Talk
  24. Quantitative Research Workshop, British Academy of Management (BAM). (2018). Invited Speaker
  25. Lancaster University, UK. (2018). Invited Seminar Talk
  26. University of Texas at Austin, USA. (2018). Invited Seminar Talk
  27. University of Texas at Dallas, USA. (2018). Invited Seminar Talk
  28. City, University of London. (2017). Invited Seminar Talk
  29. London School of Economics and Political Science (LSE), UK. (2017). Invited Seminar Talk
  30. University of Exeter, UK. (2017). Invited Seminar Talk
  31. City, University of London, UK. (2016). Invited Seminar Talk
  32. IE Business School, Spain. (2016). Invited Seminar Talk
  33. Tilburg University, Netherlands. (2016). Invited Seminar Talk
  34. DePaul University, USA. (2015). Invited Seminar Talk
  35. SKKU Business School, South Korea. (2015). Invited Seminar Talk
  36. Korea Advanced Institute of Science and Technology (KAIST), South Korea. (2013). Invited Seminar Talk

Media appearances (45)

  1. “City Research: Equality in Business”, This is City.
  2. “Lots in a Name – Investors Shown to Demonstrate Bias Against Analysts with Certain Surnames”, Cass.
  3. “Analyst Name Favorability Determines Stock Trading”, Chosun Biz.
  4. “Are Foreign-Sounding Analysts Served by Their Surname?”, BFM Bourse.
  5. “Why a Surname Can Make All the Difference to Investors”, Wealth Professional.
  6. “Investment: Advantageous Analyst Names Move Share Prices”, Cash.Online.
  7. “Financial Analysts With a Foreign Name Grow the Mistrust of Investors”, Navva.
  8. “Stock Market is Increasingly Reacting to the Forecasts of Analysts with Favorable Surnames", Invest.
  9. “Analyst Name More Important Than Forecast Quality”, Wallstreet: Online.
  10. “How the Surname Slows Down Bank Careers”, Manager Magazin.
  11. “Financial Analysts, with a Foreign Name, Breed Investor Mistrust”, Next Finance.
  12. “Foreign Names, a Professional Disability?”, N3D.
  13. “Money Stuff: Too Bad to Come Out of the Index”, Bloomberg.
  14. “Forecasts by Analysts with Favorable Surnames Elicit Stronger Market Reaction”, Market Business New.
  15. “Tell Me Your Name, I’ll Tell You if You’re a Good Analyst”, Market Screener.
  16. “Stock Market Shows Greater Reaction to Forecasts by Analysts with Favorable Surnames”, Science Code.
  17. “Investors Are Wary of Analysts Whose Name is Foreign-sounding”, Archyworldys.
  18. “Financial Markets Would Discriminate, Says London Business School”, Capital.
  19. “Financial Analysts, with a Foreign Name, Breed Investor Mistrust”, EduBourse.
  20. “Financial Markets Would Discriminate, Says London Business School”, Bourse Direct.
  21. “Financial Markets Would Discriminate, Says London Business School”, Le Figaro.
  22. “Tell Me Your Name, I’ll Tell You if You’re a Good Analyst”, Zonebourse.
  23. “The Unexpected Impact of the Names of Financial Analysts on Share Prices”, Yahoo Finance.
  24. “Financial Markets Would Discriminate, Says London Business School”, Boursorama.
  25. “The Unexpected Impact of the Names of Financial Analysts on Share Prices”, Capital.
  26. “Financial Markets Would Discriminate, Says London Business School”, Option Finance.
  27. “Stock Market Shows Greater Reaction to Forecasts by Analysts with Favorable Surnames”, Phys.Org.
  28. “Investors Are Wary of Analysts Whose Name is Foreign-sounding”, Le Monde.
  29. “Stock Market Shows Greater Reaction to Forecasts by Analysts with Favourable Surnames”, Cass Newsro.
  30. “The name game: CEOs with favorable surnames found to receive higher pay”, Phys.org.
  31. “The name game: CEOs with favorable surnames receive higher pay”, ScienceDaily.
  32. “The name game: CEOs with favorable surnames receive higher pay”, EurekAlert.
  33. “American CEOs with ‘favorable’ surnames are paid more and fired less often”, Fast Company.
  34. “CEOs with favorable surnames earn more pay”, Mirage News.
  35. “The name game: CEOs with favorable surnames receive higher pay”, Research Spotlight.
  36. “CEOs with popular names earn more”, Investor SMS.
  37. “How your last name affects your career”, Dagens PS.
  38. “When remuneration depends on surname”, Avantages.
  39. “It’s all in the name: CEOs with the “right” last name get higher salaries”, T3N.
  40. “The name game: CEOs with favorable surnames found to receive higher pay”, The Nation.
  41. “Names mean everything? CEOs with ‘favorable’ surnames receive higher pay, better job security”, Stu.
  42. An interview with Rory O’Neill, “The Weekend Dive”, NBC News Radio (America’s #1 Audio Company).
  43. "Foreign-born CEOs are fired more often and CEOs with favorable surnames are paid more", MyAsianVoic.
  44. "Financial analysts' culture shapes production of long-term info, research finds", IPE.
  45. "Time lords? Why culture matters for long-term investment", Bayes Research Spotlight.

Other (39)

  1. Program Reviewer , Financial Accounting and Reporting Section (FARS) Midyear Meeting (January 2026).
  2. Program Reviewer , European Accounting Association (EAA) Annual Congress (January 2026).
  3. Program Reviewer , American Accounting Association (AAA) Annaul Meeting (August 2025).
  4. Program Reviewer , Financial Accounting and Reporting Section (FARS) Midyear Meeting (January 2025).
  5. Discussant , Early Career Accounting Scholars Conference (October 2024).
  6. Panellist , KAAPA Job Market Panel (September 2024).
  7. Co-organizer , Analyst Research Conference (September 2024).
  8. External Examiner , London School of Economics (LSE) (August 2024 - present).
  9. Session Chair , Bayes PhD Finance Workshop (June 2024).
  10. Program Reviewer , Hawaii Accounting Research Conference (HARC) (January 2024).
  11. Session Chair , British Accounting Review (BAR) Global Conference (December 2023).
  12. Discussant , British Accounting Review (BAR) Inaugural Annual Conference (December 2023).
  13. Program Reviewer , Hawaii Accounting Research Conference (HARC) (January 2023).
  14. Discussion Panelist , Festival of Rejections - A School Event for Our PhD Students (December 2022).
  15. Program Reviewer , European Accounting Association Annual Congress (December 2022).
  16. Discussant , Analyst Research Conference by Bayes Business School and University of Cyprus (September 2022).
  17. Speaker , Korea Summer Session on Causal Inference (June 2022).
  18. Program Reviewer , European Accounting Association (EAA) Annual Congress (February 2022).
  19. Program Reviewer , American Accounting Association (AAA) Annual Meeting (February 2021).
  20. Discussant , Financial Accounting and Reporting Section (FARS) Midyear Meeting (February 2021).
  21. Program Reviewer , Financial Accounting and Reporting Section (FARS) Midyear Meeting (February 2021).
  22. Session Chair , Bayes & Bristol PhD and Young Accounting Scholars Conference (February 2021).
  23. Program Reviewer , Financial Accounting and Reporting Section (FARS) Midyear Meeting (February 2020).
  24. Program Reviewer , Hawaii Accounting Research Conference (HARC) (February 2020).
  25. Organizer , CeFARR and Bayes Business School Accounting Conference (February 2019).
  26. Session Moderator , American Accounting Association (AAA) Annual Meeting (February 2019).
  27. Session Chair , CeFARR and Bayes Business School Accounting Conference (February 2019).
  28. Discussant , American Accounting Association (AAA) Annual Meeting (February 2019).
  29. Program Reviewer , Hawaii Accounting Research Conference (HARC) (February 2019).
  30. Discussant , CeFARR and Bayes Business School Accounting Conference (February 2019).
  31. Speaker , British Academy Management's (BAM) Quantitative Research Method Workshop (February 2018).
  32. Program Reviewer , Financial Accounting and Reporting Section (FARS) Midyear Meeting (February 2018).
  33. Program Reviewer , Hawaii Accounting Research Conference (HARC) (February 2018).
  34. Program Reviewer , Asian Finance Association (AsianFA) Conference (February 2018).
  35. Discussant , Journal of Business Finance and Accounting (JBFA) Conference (February 2018).
  36. Discussant , CeFARR and Bayes Business School Accounting Conference (February 2017).
  37. Discussant , Asian Finance Association (AsianFA) Annual Conference (February 2017).
  38. Discussant , American Accounting Association (AAA) Midwest Region Meeting (February 2015).
  39. Discussant , Korean Accounting Association (KAA) Conference (February 2011).