Nettra Pan

About

Overview

Nettra Danette Pan is a Lecturer (Assistant Professor) in Entrepreneurship at Bayes Business School (formerly Cass). Before joining the Faculty of Management in September 2020, Dr. Pan worked as a Post-doctoral Research Fellow at Northeastern University and the Swiss Federal Institute of Technology in Lausanne (EPFL). Dr. Pan received her doctorate in Management of Technology from EPFL (Switzerland) in 2018.

Dr. Pan's expertise is in individual and organizational identity. How are identities discovered, created and maintained? What are the implications of multidimensional identities for new venture strategy and performance? Dr. Pan's research interests include how firms resolve tensions between commercial and seemingly non-commercial imperatives, tensions she has examined in a number of empirical settings, including technology startups, decentralized autonomous organisations (DAOs) and venture capital-like firms with a social impact mandate. Notably, Dr. Pan's work has illustrated how aligned capital partners (e.g., social venture capital) evaluate and co-create new venture investment opportunities, consequently moulding hybrid venture identities and influencing the decision-making processes.

Dr. Pan has presented her work at leading research conferences in entrepreneurship, social impact and innovation, as well as at industry conferences. She is an active member of startup communities, a frequent speaker at startup conferences and a member of selection juries of top startup acceleration programs.

Dr. Pan favors an interactive and experiential approach to teaching and consistently pairs evidence-based startup insights with practical, hands-on exercises and voices from the field. At Bayes, she has developed two new courses. She redesigned Introduction to Entrepreneurship for the BSc Management programme, she developed a course on purpose-driven leadership and venturing (called Purpose-driven Entrepreneurship) for the MSc Entrepreneurship programme. Dr. Pan also teaches Introduction to Entrepreneurship (MSc Management) and Product Innovation Management (MSc Marketing, Strategy & Innovation).

Dr. Pan also trains founders, scientists, non-profit leaders and executives interested in introducing innovative, revenue-generating products or services. In these sessions, she helps project leaders develop and articulate their vision and metrics for success; a fundamental north star for understanding whom project leaders should serve over time, and how project leaders should engage with new technological tools and new markets. Dr. Pan also enjoys working with startup investors on how to measure and understand their biases and tweak biased decision-making processes to achieve desired investment outcomes.

Dr. Pan is currently developing several week-long executive education courses, including, Leading & Organizing in Disruptive Times, Introduction to Crypto & Blockchain Applications and Managing Digital Assets for the Creative Industry.

You can follow Dr. Pan on Threads and Xitter. For more information, her personal website is http://nettrapan.net.

Employment

• Lecturer, Bayes Business School (formerly Cass), United Kingdom, September 2020 - present

Languages

Central Khmer (can read, write, speak, understand spoken), English (can read, write, speak, understand spoken, peer review) and French (can read, write, speak, understand spoken, peer review)

Expertise

Primary topics

• Entrepreneurship
• Venture Capital

Additional topics

• Innovation & Creativity
• Organisational Psychology

Geographic Areas

• Africa - Eastern
• Africa - Western
• Americas - North
• Asia - Southeast
• Europe - Western

Research students

2^ndsupervisor

• Victor Schiller, Research Student

Publications