Ece Baskol

About

Overview

Ece Baskol is a Ph.D. student in Management (Marketing) at Bayes Business School, City, University of London. Her research is grounded in consumer culture theory, with a focus on refugees’ lived experiences of loss, detachment, and the role of markets and organizations in shaping these processes. 

Prior to joining Bayes, Ece worked for three years as a Product Manager in AI-driven companies across fashion technology and education technology, where she led the development of consumer-facing digital products. She previously served as a Graduate Assistant at the University of Nebraska–Lincoln and Boğaziçi University, contributing to research and teaching in marketing and management.

Ece holds BA and MA degrees in Management from Boğaziçi University. Her Master’s thesis, “The Utilization of Capital Forms in Communicating Identity Projects and Managing Community Conflicts: A Study of a Modest Fashion Online Consumption Community,” examined how consumers mobilize cultural, social, and symbolic forms of capitals in identity communication and community management within a digital space.

Ece also submitted a paper with her co-authors to International Journal of Research in Marketing called "Investigating Managerial Perceptions of Obesity Policies and Firms' Marketing Outcomes".

Qualifications

• MA, Boğaziçi University, Türkiye, September 2019 - July 2021
• BA, Boğaziçi University, Türkiye, September 2014 - June 2019
• Professional Scrum Master 1, Scrum.org

Languages

English (can read, write, speak, understand spoken, peer review) and Turkish (can read, write, speak, understand spoken, peer review)

Expertise

Primary topics

• Consumer Behaviour
• Qualitative Research Methods
• Marketing