Greta Vignali

About

Overview

Greta Vignali is a PhD Candidate in Marketing at Bayes Business School in London. Her research is situated within the tradition of Consumer Culture Theory, with a particular focus on ownership, collective forms of ownership, and precarity in the UK housing context.

She holds a BSc in Economics and Management for Arts, Culture, and Communication and an MSc in Marketing Management from Bocconi University in Milan, Italy. Before joining Bayes, she worked as a Research and Teaching Assistant at Università della Svizzera Italiana (USI) in Lugano, Switzerland, and as a digital marketing manager for firms in Sweden and Italy.

Qualifications

• MsC in Marketing Management, Bocconi University, Italy, 2017 - 2020
• BsC in Economics and Management for Arts, Culture, and Communication, Bocconi University, Italy, 2014 - 2017

Employment

• Doctoral Student in Management (Marketing), City, University of London, United Kingdom, September 2023 - present
• Digital Marketing Manager, Mia-Platform, Italy, July 2022 - August 2023
• Marketing Consultant, Future Place Leadership, Sweden, August 2021 - July 2022
• Research and Teaching Assistant, Universita della Svizzera Italiana, Switzerland, September 2020 - August 2021

Languages

English (can read, write, speak, understand spoken, peer review), French (can read, understand spoken), Italian (can read, write, speak, understand spoken, peer review) and Spanish; Castilian (can read, write, speak, understand spoken)

Expertise

Primary topics

• Marketing
• Consumer Behaviour
• Qualitative Research Methods

Geographic Areas

• Europe

Research

Title of thesis: Navigating Precarity: Examining Shared Ownership among Generation Rent

2023 - 2027

Summary of research

A qualitative exploration of ownership and precarity.

Research students

1^stsupervisor

• Professor Fleura Bardhi, Professor of Marketing

2^ndsupervisor

• Dr Aleksandrina Atanasova, Senior Lecturer in Marketing

Publications

Professional activities