Maggie Chen

About

Overview

Maggie Chen is a doctoral researcher at Bayes Business School, City St. George’s, University of London, and Visiting Lecturer at University of Chester. Her research examines the media representation of entrepreneurship and entrepreneurs, with a focus on how entrepreneurial identities are constructed and communicated through television and social media. She is particularly interested in cultural entrepreneurship and the role of narrative in shaping how entrepreneurial activity is understood, valued, and legitimised in society. Her current work explores the emergence of sustainable narratives within entrepreneurial storytelling, and how these influence public expectations and the cultural meaning of entrepreneurship.

Maggie took a non-traditional route into Management research. She holds a First Class undergraduate degree in Modern Languages from the University of Manchester and a Distinction in French Literature from the University of Oxford. These interdisciplinary foundations inform her approach, drawing on cultural theory, narrative analysis, and qualitative research methods.

Prior to beginning her PhD, Maggie taught widely across entrepreneurship and management education. She served as a Tutor for Stanford University’s Oxford Exchange Programme and was a Visiting Lecturer in Entrepreneurship at the University of Chester. She has also taught at the University of Oxford and the University of Manchester, and has delivered lectures and keynote talks at leading Chinese universities, including Peking University and Tsinghua University.

Alongside her academic research, Maggie is actively involved in policy and practice. She serves as a Board Member of the Business Advisory Board for Cheshire & Warrington, contributing to regional economic strategy and stakeholder engagement, and is also an Ethics Panel Member for Cheshire Police, advising on organisational transparency and community accountability.

Maggie is the founder of the Girls in Charge Initiative, a non-profit organisation supporting women to build entrepreneurial and professional skills through gamification, and the Gamechangers Initiative, the world’s first live social gamification consultancy designed to foster team collaboration and behaviour change through interactive, real-time experiences.

Research Interests:

• Cultural Entrepreneurship
• Entrepreneurial Identity
• Sustainable Narratives
• Media Representation

Qualifications

• Master's, University of Oxford, United Kingdom, September 2018 - July 2019
• BA (Hons), University of Manchester, United Kingdom, September 2015 - June 2018

Employment

• Founder, Gamechangers Initiative, United Kingdom, November 2025 - present
• Visiting Lecturer, University of Chester, United Kingdom, February 2025 - present
• Tutor, Bayes Business School, United Kingdom, September 2021 - present
• Visiting Lecturer, University of Chester, United Kingdom, August 2019 - August 2020
• Tutor, Stanford University (Oxford Exchange Programme), UK, May 2019 - January 2020
• Founder, Girls in Charge Initiative, United Kingdom, December 2018 - present
• Co-Founder, Oxford Intercultural Communication & Education Group, November 2018 - present
• Founder, Shut Up & Dance, October 2015 - present

Awards

• FFINC (2025). Rising Up Award
• Cartier (2022). Cartier x RED CLUB Young Leader
• City, University of London (2020). Doctoral Fellowship
• St. Edmund Hall College, University of Oxford (2020). Schools Prize
  For outstanding academic achievement
• St. Edmund Hall College, University of Oxford (2019). Aularian Prize
  For social impact of Girls in Charge
• University of Oxford (2019). Vice-Chancellor's Social Impact Award, Highly Commended
  For work on Girls in Charge
• J.P. Morgan & The Tab UK's Most Influential Female Student List, ranked 4th

Languages

Chinese (Mandarin), English, French and Spanish; Castilian

Expertise

Primary topics

• Entrepreneurship
• Entrepreneurship & Small Business Management
• Gender & Diversity Management