Portrait of Xiaolan Chen

Xiaolan Chen

Research Student

Bayes Business School

Contact

About

Overview

Xiaolan is a Doctoral Researcher in Marketing at Bayes Business School (formerly Cass), City, University of London. Her research focuses on how artificial intelligence and data-driven systems shape business and consumer decision-making, by combines quantitative marketing, field experiment, and machine learning to generate both managerial insight and societal value.

Qualifications

  • MSc International Trade, University of Warwick, United Kingdom, October 2018 - September 2019
  • BSc Management, Central University of Finance and Economics, China, September 2014 - July 2018

Employment

  • Teaching Assistant, Imperial College London, United Kingdom, 2023 - present
  • Teaching Assistant, Bayes Business School, United Kingdom, 2021 - present

Languages

Chinese (Mandarin) (can read, write, speak, understand spoken, peer review) and English (can read, write, speak, understand spoken, peer review)

Expertise

Primary topics

  • Digital Marketing

Publications

Journal articles (3)

  1. Chen, X., Balabanis, G. and Qin, S. (2026). Advancing Theoretical Integration of Distrust: A Multilevel Examination of Its Theoretical Foundations, Dynamics, and Mechanisms. Psychology & Marketing, 43(1), pp. 68-87. doi:10.1002/mar.70044

    [publisher’s website]

  2. Qin, S. and Chen, X. (2025). From ethnic ties to marketing assets: strategies for developing customer relationships in migrant-owned microbusinesses. International Marketing Review, 42(5), pp. 1009-1038. doi:10.1108/imr-03-2024-0087

    [publisher’s website]

  3. Balabanis, G., Stathopoulou, A. and Chen, X. (2024). A cross-cultural examination of sustainable luxury consumption: a comparative study of social norms, self-control and future orientation in the UK and China. International Marketing Review, 41(6), pp. 1270-1299. doi:10.1108/imr-01-2024-0009

    [publisher’s website]

Working papers (5)

  1. Chen, X., Zhang, W., Qin, S. and Chintagunta, P. David vs Goliath: Can disintermediation level the playing field for microbusiness owners in the UK food delivery market?
  2. Chen, X., Balabanis, G. and Qin, S. Unpacking the complexity of customer relationship management - under review at Journal of Consumer Research.
  3. Qin, S. and Chen, X. Consumer Vulnerability in Transformative Service Initiatives - revise and resubmit at Journal of Service Research.
  4. Chen, X., Zhang, W. and Haenlein, M. Diversity, Equity, and Inclusion in Video Game: Evidence from Reddit and Weibo.
  5. Chen, X., Qin, S., Ram, M., Chintagunta, P. and Balabanis, V. Generative AI for Refugees’ Socio-economic Integration Support - Funding from BA/Leverhulme Small Research Grants SRG.

Professional activities

Events/conferences (3)

  1. ISMS Marketing Science Conference and Nominated Doctoral Colloquium 2024. (Conference) Sydney, Australia Session/Day Chair Invited speaker.
    Paper: David vs Goliath: Can disintermediation level the playing field for microbusiness owners in the UK food delivery market?
    Author: Chen, X
    Co-authors: Zhang, W.; Qin, S.; Chintagunta, P.
  2. European Marketing Academy Conference (EMAC) 2023. (Conference) Odense, Denmark Session/Day Chair
    Paper: The role of norms, moral self-views, and consumer agency in driving sustainable luxury consumption
    Author: Balabanis, G
    Co-authors: Chen, X.; Stathopoulou, A
  3. ISMS Marketing Science Conference and Nominated Doctoral Colloquium 2024. (Conference) Sydney, Australia Session/Day Chair
    Paper: Diversity, equity and inclusion in video game character design
    Author: Chen, X.
    Co-authors: Zhang, W.