Example programme overview
This programme provides participants with essential knowledge about design thinking, creative thinking techniques and creative AI technologies to enable them to innovate more regularly and effectively.
Introducing a design thinking approach enables businesses to be more creative-on-demand and innovate more effectively in increasingly competitive markets. In addition, new generative AI tools such as ChatGPT have revealed the potential of AI to enhance creative thinking in businesses.
This programme will introduce and provide hands-on access to new creative AI technologies developed at Bayes for use in business (e.g. Business Sparks, DesignSparks), and provide expert guidance for their introduction into design thinking processes.
Who is the programme for?
Organisations across all sectors who want to innovate more effectively and regularly and are motivated to transform their businesses to become more design-led.
It is particularly beneficial for executives, senior managers and their teams from product and service-focused organisations seeking practical guidance and tools to embed AI technologies that empower employees to generate new ideas and be creative on-demand.
What you will learn
Design thinking is an established practice for using design techniques to solve business problems, but needs to evolve in response to modern challenges. This programme will enable participants to:
- Plan for and lead the use of design and creative thinking techniques in businesses
- Practice design and creative thinking techniques in strategic business contexts
- Understand how creative AI technologies can be integrated into design-oriented business.
The Bayes team will work with your in-house team to understand your requirements and tailor the content and structure of the programme to your organisation’s specific business context.
Our faculty consist of world-class academics and industry-leading practitioners. Programme lead, Professor Neil Maiden, is Professor of Digital Creativity at Bayes and Director of City St George’s new Institute for Creativity and AI (ICAI). Example additional speakers include:
- Dr Kos Zachos, Chief Technology Officer at the National Centre for Creativity enabled by AI (CebAI) and expert on different AI technologies that can support design thinking
- Illugi Eysteinsson, expert on design sketching and visual thinking.
Learning objectives and outcomes
- Understand the essentials of design thinking, creative thinking and creative AI technologies for businesses.
- Learn the principles of good design that permeate all aspects of well-designed products, services and businesses.
- Practice design and creative thinking techniques applied to your strategic business context.
- Understand how creative AI technologies can be applied to your business challenges.
- Long-term impact from a more design-led business using creative AI tools to enable more effective and regular innovation.
Benefits for your organisation
Tailored content to the needs of your organisation
Alignment with your organisation strategy
Flexibility in terms of content, format, and delivery
Long-term impact from addressing challenges and promoting development
How will you learn?
We recommend that the programme is delivered across three whole days, each separated by three or four weeks. This is a highly experiential programme that blends theory and practice to enable participants to sustain their learning and transfer it back to the workplace.
It includes a mix of short lectures, facilitated group discussions and practical team exercises using different processes, techniques and digital tools, with reflection sessions to encourage participants to learn by reflecting on their use of these practices. Each afternoon session is structured around a hands-on design sprint to encourage and enable experiential learning.
Lectures comprise no more than 25% of the programme to maximise time for experiential learning through the practical exercises and group reflection sessions. Feedback will be provided in a variety of ways throughout the programme through design critiquing and deliberate reflective learning sessions embedded into the overall design process and programme structure.
Location
Programmes can be delivered at your chosen location, or at our state-of-the-art hub for Executive Education in Finsbury Square in the heart of the City of London. The building is home to high-spec syndicate rooms, with translation booths for international clients offering learning in your own language.
