Warundhorn (Minnie) Suwannatee
Nationality: Thai
MSc Course: MSc Marketing Strategy and Innovation (This course has been renamed to MSc Marketing Strategy and Consumer Insights)
Graduation year: 2023
“My time at Bayes gave me what I needed to be a success”
When Warundhorn (Minnie) Suwannatee was considering options for her postgraduate degree, she knew that she wanted an international location, away from her home in Bangkok, Thailand.
“I had previously attended several summer schools in New Zealand, China, and the UK. When I studied at the language school in London after high school, I was struck by the city’s beauty, culture, and diversity. That experience stayed with me, and I knew that I wanted to return to London for my postgraduate studies.”
“Prior to my master’s I had worked in my family’s business in Thailand, focusing on sales and marketing roles. Working there sparked my passion for marketing and motivated me to deepen my strategic and analytical skills through postgraduate study. I started researching options and Bayes was my top choice because of its strong reputation in marketing and business education. I was particularly drawn to the school’s balance between academic excellence and practical, industry-focused learning.”
Blending academic theory with a hands-on approach
The MSc Marketing Strategy and Consumer Insights is for those looking to make their mark as an inventive and creative marketing professional. It provides a sound understanding of the principles and state-of-the-art practices of marketing. Students on the course learn how to create a buzz about new launches and get the latest knowledge on customer analysis. They also gain insights on advertising, explore storytelling and learn about sponsorship, among other topics. Ranked 2nd in London for Marketing in the QS Business Master’s Rankings 2025, the course also develops the soft skills required to influence people and organisations, such as team-working, communication and leadership.
“I wanted a programme that offered not just theoretical knowledge but also gave me hands-on experience. After researching and speaking with Thai alumni, I discovered that Bayes offered practical projects, workshops, and opportunities to collaborate with real start-up companies in London. This blend of learning and real-world application perfectly matched what I was looking for.”
Applying knowledge from the classroom to the workplace
Students on the master’s take a range of compulsory modules which cover the fundamentals of marketing strategy and practice, consumer behaviour, brand management and digital and social media. They also explore how AI and machine learning is making an impact on the marketing industry.
One of the most valuable modules for Minnie was Analytical Methods for Marketing.
“It provided a solid foundation in quantitative techniques and taught me how to make data-driven marketing decisions. I’ve been able to use that knowledge in my career since I graduated.”
Students can also select from a range of elective modules, covering topics such as supply chains, sustainability and new market creation.
As well as providing a comprehensive academic grounding, an education at Bayes also focuses on the soft skills needed to be successful in the workplace.
“The course strengthened my analytical thinking, communication, and project management skills. I also learned how to approach business challenges creatively and manage cross-cultural teamwork— which has been essential in my marketing roles.”
During the course students get to work with real-life companies.
“In the Brand Management and Communication Strategies module, my team and I worked with a sustainable fashion brand in London called Semula. We developed a social media strategy, refined their branding and UX/UI concepts, and presented our final project to an external panel. It was a great opportunity to apply what we had learned directly to a real business case.”
Alongside compulsory and elective modules, students can also choose from several international electives. For Minnie, that meant a trip to Italy.
“A highlight was joining the international elective in Milan, where I studied Corporate Open Innovation and collaborated with students from different Bayes programmes. It was an inspiring experience that expanded my global perspective and strengthened my passion for international marketing and innovation.”
Achieving career goals
While at Bayes, Minnie sought help from the Careers Service.
“The Careers team was incredibly supportive — they gave me valuable advice on finding the right role, refining my CV, and preparing for interviews. Their guidance helped me feel more confident entering the job market after graduation.”
On returning to Thailand, Minnie secured a role on Shell’s graduate programme, working as a Digital Marketing and Communication Manager.
“My time at Bayes gave me what I needed to be a success in this role – strategic marketing knowledge, strong analytical thinking, and confidence communicating in a global corporate environment. It meant that I could adapt quickly and perform effectively.”
“I am continuing to apply those skills in my current role at Syngenta, where I work as a Marketing Specialist (Customer Experience) for Thailand and Malaysia within the Southeast Asia marketing team.”
Another essential aspect to building a career is developing strong networks - something Minnie got chance to do while in London.
“Bayes created many opportunities to connect — through workshops, networking events, and cross-course projects. I was able to build relationships with peers, professors, and industry professionals who continue to be part of my network today.”
“My time at Bayes showed me that I am capable of much more than I thought. It is an intense course, and you have to cram a lot into a year. It requires dedication, teamwork and persistence, but it taught me how to keep pushing through challenges and multitask effectively.”
“Now that I am building a successful career in marketing, I’m excited to continue to develop – to explore new industries and take on leadership roles where I can innovate and create meaningful impact.”
The London experience
Having studied in London before, Minnie knew what the capital had to offer. How did it live up to her expectations second time around?
“Living in London was such an amazing experience! It’s a truly international city where you can meet people from all over the world and learn from different cultures. It has so much to offer - I loved exploring new restaurants, relaxing in the parks, shopping, and immersing myself in the city’s vibrant art and fashion scene.”
“My advice to anyone considering Bayes and London for their education would be to just go for it – you won’t regret it! It’s a place where you will challenge yourself to grow both professionally and personally, and you will make connections that last a lifetime.”
