Research outputs

Commentary, blog posts and journal publications from members of the Marketing Group at Bayes Business School.

Blogs

Latest publications

The most recent publications of Group members are listed here. For a complete listing or to search for specific publications please visit our research repository.

Calderon, S., Mac Giolla, E., Ask, K. , Adler, S. J., Agerström, J., Akpinar, B., Albayrak, N., Alparone, F. R., Amin, S., Aquino, A., Bachet, M., Baisile, B., Bausenhart, K., Beylat, M., Bialobrzeska, O., Bloomfield, E. C., Boecker, L., Bonora, M., Brady, S. T., Branch, J. G., Brandy, N. E., Bui, K. T., Bustos-Ortega, M., Caballero, A., Cai, A., Cantarero, K., Cardenas, S. A., Carrera, P., Chang, J-T., Chao, H-F., Christy, A. G., Cook, J. A., Dang, J., Danielson, S., Davis, W. E., de Boer, C., de Groot, E., Derrick, J. L., Dittmar, S., Döring, T., Douilliez, C., Egger, M., Escher, Y. A., Evans, T. R., Fabiani, S., Feldman, G., Fernandez, N., Fischer, J., Formanowicz, M., Friese, M., Fuglestad, P. T., Gaboriaud, A., Gale, J., Gamrát, R., Genschow, O., Ghasemi, O., Giacomantonio, M., Gieseler, K., Greijdanus, H., Griffin, S. M., Gül, D., Gunaydin, G., Haasova, S., Halkias, G., Hawk, C. E., Helfers, A., Hernandez, C. L., Hess, Y. D., Horgos, P. J., Hrymchak, Y., Huff, M., Ildırım, E., Jokić, B., Julliard, Y., Kačmár, P., Kaup, B., Kim, H., Kim, K., Kingstone, A., Koç, K., Koppel, L., Körner, A., Kováčová Holevová, B., Labor, P. D., Laforet, B. D., Lalot, F., Lamm, L., Laurent, S. M., Lee, S. T. H., Lee, Y-C., Lemay, Jr., E., Lin, Z., Lin, Y-K., Long, J-X., Loschelder, D. D., Makri, K., Manly, H., Maugeri, N., McCarthy, R., McHugh, C., Miazek, K., Milyavskaya, M., Morvinski, C., Muchová, M., Muftareviç, S., Muller, D., Nave, G., Newell, B. R., Nurra, C., Ouellet, M., Özdoğru, A. A., Pagnani, M., Paolini, D., Papenmeier, F., Petrowsky, H. M., Pfattheicher, S., Picado, J. C., Pickering, R. M., Purić, D., Quiamzade, A., Ramsay, J. E., Renaud, T. N., Romero-Sánchez, M., Ross, R., Sánchez-Rodríguez, A., Santiago, J., Sarstedt, M., Scally, L., Scandola, M., Schachtner, J. P. M., Schindler, S., Segerberg, A., Selcuk, E., Sevillano, V., Shalev, E., Shao, X., Shaw, S. D., Shi, K., Siem, B., Solana, P., Sollman, M., Solmazer, G., Sonmez, F., Stanley, S. K., Steinmetz, J. ORCID: 0000-0003-3299-4858, Stivers, A. W., Szymkow, A., Tagand, M., Tan, Y. Z., Terzi, H., Tian, M., Tinghög, G., Tran, U., Urschler, D. F., VanHorn, D. R., Västfjäll, D., Verschuere, B., Verschueren, A., Vlad, A. L., Voracek, M., Wang, X., Wang, D., Warmelink, L., Wee, A. K. J., Wichman, A. L., Wiechert, S., Woltin, K-A., Wong, H. K., Xu, J., Yao, Z-F., Yeung, S. K., Yogeeswaran, K., Žeželj, I., Zhang, Q., Ziegler, R. & Luke, T. J. (2026). Effects of Psychological Distance on Mental Abstraction: A Registered Report of Four Tests of Construal Level Theory. Advances in Methods and Practices in Psychological Science, 9(2), article number 25152459251401177. doi: 10.1177/25152459251401177

Liu, R., Zhang, W. & Chintagunta, P. K. (2026). Customers’ Review Content and Their Referral and (Re)Purchase Behaviors. Journal of Marketing, 90(3), pp. 127-147. doi: 10.1177/00222429251352842

Robinson, T. ORCID: 0000-0003-2083-1568, Veresiu, E. & Cotte, J. (2026). Time in Consumption: Bridging Past, Present, and Future Consumer Research. Journal of the Association for Consumer Research, doi: 10.1086/741359

Cossu, M., Estes, Z. ORCID: 0000-0003-4350-3524 & Vosgerau, J. (2026). Beyond Visibility: The Disability Inclusion Effect in Advertising. Journal of Marketing,

Streicher, M., Büttner, O. & Estes, Z. ORCID: 0000-0003-4350-3524 (2026). Smart Mobile Advertising at the Point of Purchase: Digital Shopping Cart Displays Increase Sales. Journal of Retailing, doi: 10.1016/j.jretai.2026.04.002

Prinsloo, E., Scopelliti, I. ORCID: 0000-0001-6712-5332, Loewenstein, G. & Vosgerau, J. (2026). Responses to Outcome Disclosure: People Asymmetrically Disclose or Hide Their Outcomes to Protect Others’ Emotions. Organizational Behavior and Human Decision Processes, 193, article number 104474. doi: 10.1016/j.obhdp.2026.104474

Marckhgott, E., Kamleitner, B. & Estes, Z. ORCID: 0000-0003-4350-3524 (2026). A window of opportunity: transparent packaging affects product preference via psychological ownership. International Journal of Research in Marketing, doi: 10.1016/j.ijresmar.2026.01.008

Chen, X., Balabanis, G. ORCID: 0000-0001-7113-3001 & Qin, S. (2026). Advancing Theoretical Integration of Distrust: A Multilevel Examination of Its Theoretical Foundations, Dynamics, and Mechanisms. Psychology and Marketing, 43(1), pp. 68-87. doi: 10.1002/mar.70044

Gotsi, M. ORCID: 0000-0003-2986-7567, Andriopoulos, C. ORCID: 0000-0002-6926-3146, Heracleous, L. & Papachroni, A. (2026). Juggling Paradoxical Goals: Unpacking persisting dysfunctional dynamics. Organization Studies, article number 01708406261418188. doi: 10.1177/01708406261418188

Bardhi, F. ORCID: 0000-0001-9278-6562, Corciolani, M., Dalli, D. & Maraj, V. (2025). Beyond buying: Extending the concept of acquisition in consumption. Journal of the Academy of Marketing Science, 53(6), pp. 1797-1818. doi: 10.1007/s11747-025-01112-6

Gruen, A. & Bardhi, F. ORCID: 0000-0001-9278-6562 (2025). Consumptive Work in Coworking: Using Consumption Strategically for Work. Journal of Consumer Research, 52(4), pp. 663-686. doi: 10.1093/jcr/ucaf009

Robinson, T. ORCID: 0000-0003-2083-1568 & Atanasova, A. ORCID: 0000-0001-9045-5073 (2025). The Organizational Ontology of Person Institutions. Organization Theory, 6(4), article number 26317877251406604. doi: 10.1177/26317877251406604

Steinmetz, J. ORCID: 0000-0003-3299-4858 & Pronin, E. (2025). The Objectivity Illusion and Perceptions of Online Reviews. Marketing Letters, 37(1), article number 2. doi: 10.1007/s11002-025-09805-2

Huh, Y. E., Scopelliti, I. ORCID: 0000-0001-6712-5332 & Myaeng, S. Y. (2025). Meaning in Life Improves Response to Others’ Self-Promotion. Scientific Reports, 16(1), article number 208. doi: 10.1038/s41598-025-30505-4

Heerma van Voss, B., Yoon, H., Scopelliti, I. ORCID: 0000-0001-6712-5332 , Zweet, R., Helsloot, I. & Morewedge, C. K. (2025). Debiasing Training Reduces Confirmation Bias in National Risk Analysts. Scientific Reports, 15(1), article number 42529. doi: 10.1038/s41598-025-28794-w

Cheng, Y., Hou, Y. & Mukhopadhyay, A. ORCID: 0000-0002-8737-0383 (2025). Overconsumption and tourist ideology: how and why the Protestant Work Ethic moderates the effect of spending on consumption quantity under flat-rate pricing. Journal of Sustainable Tourism, 33(11), pp. 2323-2344. doi: 10.1080/09669582.2025.2473384

Scerrati, E. & Estes, Z. ORCID: 0000-0003-4350-3524 (2025). Words can interfere with perception at their associated locations: The role of orthography in spatial interference. Language and Cognition, 17, article number e79. doi: 10.1017/langcog.2025.10031

Oc, Y. ORCID: 0000-0001-5707-4551, Gonsalves, C. & Quamina, L. T. (2025). Generative AI in Higher Education Assessments: Examining Risk and Tech Savviness on Student’s Adoption. Journal of Marketing Education, 47(2), pp. 138-155. doi: 10.1177/02734753241302459

Chao, M. M., Huang, A. H., Mukhopadhyay, A. ORCID: 0000-0002-8737-0383 & Shon, J. (2025). Divergent effects of mindsets on performance trajectories. npj Science of Learning, 10(1), article number 64. doi: 10.1038/s41539-025-00355-w

Paley, A., Scopelliti, I. ORCID: 0000-0001-6712-5332 & Steinmetz, J. ORCID: 0000-0003-3299-4858 (2025). Wait or Eat? Self-Other Differences in a Commonly Held Food Norm. Appetite, 212, article number 108021. doi: 10.1016/j.appet.2025.108021

Fasolo, B., Heard, C. & Scopelliti, I. ORCID: 0000-0001-6712-5332 (2025). Mitigating Cognitive Bias to Improve Organizational Decisions: An Integrative Review, Framework, and Research Agenda. Journal of Management, 51(6), pp. 2182-2211. doi: 10.1177/01492063241287188

Sharifonnasabi, Z., Mimoun, L. & Bardhi, F. ORCID: 0000-0001-9278-6562 (2025). Home and psychological well‐being in global consumer mobility. Journal of Consumer Psychology, 35(3), pp. 415-433. doi: 10.1002/jcpy.1440

Cristian, D. C. ORCID: 0000-0002-7201-6808, Fennis, B., Mukhopadhyay, A. ORCID: 0000-0002-8737-0383 & Warlop, L. (2025). Intentional hedonic consumption motivates prosocial behavior. International Journal of Research in Marketing, doi: 10.1016/j.ijresmar.2025.07.002

Möller-Herm, J., Gottschalk, S. A. & Mafael, A. (2025). To post or not to post: How minority opinion and posting frequency impact online review posting. International Journal of Research in Marketing, 42(2), pp. 235-254. doi: 10.1016/j.ijresmar.2024.08.005

Karnani, A., McFerran, B. & Mukhopadhyay, A. ORCID: 0000-0002-8737-0383 (2025). Obesity, laypeople’s beliefs and implications for clinicians and leaders of healthcare organisations. BMJ Leader, 9(2), pp. 117-121. doi: 10.1136/leader-2024-001077

Oc, Y. ORCID: 0000-0001-5707-4551, Bernritter, S., Plangger, K. & Sotgiu, F. (2025). Touch, Swipe, and Tilt: Exploring the Impact of Mobile In-App Advertising Content on Consumer Brand Choice Intention. .

Kromidha, E., Eckhardt, G. M., Bardhi, F. ORCID: 0000-0001-9278-6562 & Imami, D. (2025). Collaborative market formation in transition economies. European Journal of Marketing, 59(5), pp. 1167-1194. doi: 10.1108/ejm-04-2023-0304

Robinson, T. ORCID: 0000-0003-2083-1568 & Veresiu, E. (2025). Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market. Journal of Marketing, 89(3), pp. 136-153. doi: 10.1177/00222429241280405

Cao, Y., Oc, Y. ORCID: 0000-0001-5707-4551, Wang, F. & Pei, Y. (2025). When we are alike: homophily in livestream commerce. Journal of Consumer Marketing, 42(3), pp. 287-301. doi: 10.1108/jcm-03-2024-6668

Liu, J. J. ORCID: 0000-0002-6224-0216, Wakeman, S. W. & Norton, M. I. (2025). The egalitarian value of counterfeit goods: Purchasing counterfeit luxury goods to address income inequality. Journal of Consumer Psychology, 35(2), pp. 269-280. doi: 10.1002/jcpy.1431

Atanasova, A. ORCID: 0000-0001-9045-5073, Eckhardt, G. M. & Laamanen, M. (2025). Platform cooperatives in the sharing economy: How market challengers bring change from the margins. Journal of the Academy of Marketing Science, 53(2), pp. 419-438. doi: 10.1007/s11747-024-01042-9

Balabanis, G. ORCID: 0000-0001-7113-3001, Stathopoulou, A. & Balabanis, J. (2025). Cultural Influences on Privacy Calculus in Loyalty Programs: an Analysis of Individual and National-Level Cultural Values. Journal of International Marketing, 33(1), pp. 17-36. doi: 10.1177/1069031x241262728

Oc, Y. ORCID: 0000-0001-5707-4551 & Hassen, H. (2025). Comparing the effectiveness of multiple-answer and single-answer multiple-choice questions in assessing student learning. Marketing Education Review, 35(1), pp. 44-57. doi: 10.1080/10528008.2024.2417106

Roy, E., Jaeger, B., Evans, A. M. , Turetsky, K. M., O'Shea, B., Peterson, M. B., Singh, B., Correll, J., Zheng, D., Brown, K. W., Kirgios, E. L., Chang, L. W., Chang, E. H., Steele, J., Sebastien, J., Sedgwick, J., Hackney, A., Cook, R., Yang, X., Korkmaz, A., Sim, J. J., Khan, N., Primbs, M., Bijlstra, G., Faure, R., Karremans, J. C., Santos, L. A., Voelkel, J. G., Marini, M., Chen, J. M., Brown, T., Yoon, H., Morewedge, C. K., Scopelliti, I. ORCID: 0000-0001-6712-5332, Hester, N., Shen, X., Ma, M., Medvedev, D., Ritchie, E. G., Lu, C., Chang, Y-P., Kumar, A., Banerji, R., Gretton, J. D., Schnabel, L., Teachman, B., Kristal, A., Chua, K-W., Freeman, J. B., Fath, S., Grigoryan, L., Weißflog, I. M., Daryani, Y., Pourhosein, R., Johnson, S., Chan, E., Stevens, S. M., Anderson, S., Beaty, R., Rubichi, S., Cocco, V. M., Vezzali, L., Lai, C. K. & Axt, J. R. (2025). A contest study to reduce attractiveness-based discrimination in social judgment. Journal of Personality and Social Psychology, 128(3), pp. 508-535. doi: 10.1037/pspa0000414

Oc, Y. ORCID: 0000-0001-5707-4551 (2025). Developing an experiential formative assessment activity with the GIST framework. In: Formative Assessment and Feedback in Post-Digital Learning Environments. (pp. 107-113). Abingdon, UK: Routledge. doi: 10.4324/9781003360254-13

Raffaelli, C., Bocchi, E. ORCID: 0009-0008-5310-5865, Estes, Z. ORCID: 0000-0003-4350-3524 & Adelman, J. S. (2024). BRAND: Brand Recognition and Attitude Norms Database. Behavior Research Methods, 57(17), article number 17. doi: 10.3758/s13428-024-02525-x

Cheng, Y. & Mukhopadhyay, A. ORCID: 0000-0002-8737-0383 (2024). An Aversion to Intervention: How the Protestant Work Ethic Influences Preferences for Natural Healthcare. Journal of Consumer Research, 51(4), pp. 679-697. doi: 10.1093/jcr/ucae033

Eckhardt, G., Atanasova, A. ORCID: 0000-0001-9045-5073, Laamanen, M. & Kittinger-Rosanelli, C. (2024). Responsible Platforms: Aiming for Social Value Rather than Scale. NIM Marketing Intelligence Review, 16(2), pp. 46-51. doi: 10.2478/nimmir-2024-0017

Tsougkou, E., Karampela, M. & Balabanis, G. ORCID: 0000-0001-7113-3001 (2024). Drivers and mechanisms of consumer attitudes toward global brand activists: a mediated approach. International Marketing Review, 41(6), pp. 1330-1357. doi: 10.1108/imr-09-2023-0237

Cossu, M., Trupia, M. G. & Estes, Z. ORCID: 0000-0003-4350-3524 (2024). Beauty is in the iris: Constricted pupils (enlarged irises) enhance attractiveness. Cognition, 250, article number 105842. doi: 10.1016/j.cognition.2024.105842