Marketing Group

Located in the heart of the City of London, Bayes Business School is where the future of marketing is taking shape.

The Marketing Group is the centre of a vibrant community of students, alumni, marketing practitioners, and policy makers. At Bayes, we meet and converse about daringly novel concepts and robust research initiatives.

The Bayes Marketing Group embraces a variety of research traditions that underpin marketing as a discipline, including psychology, sociology, linguistics, and management science in order to generate thought-leading as well as actionable insights into the behaviour of consumers and its implications for contemporary marketing practice.

Expertise

The expertise of the Marketing Group is as diverse as the realm of consumer behaviour itself, making valuable scholarly contributions to branding, consumer culture theory, consumer decision-making, consumer psychology, marketing communications, risk perceptions, social media, and socially responsible behaviour.

Teaching

The Group is furthermore renowned for its teaching quality and its innovative curricular offerings. For undergraduate, MSc, MBA, and PhD students who have a special interest in the fascinating field of marketing, the marketing faculty’s commitment to teaching excellence ensures a wide mix of formats, such as lectures, business-led challenges, case studies, computer simulations, and readings that guarantee an engaging, hands-on, and real-world learning experience, underpinned by the latest scholarly thinking.

The Marketing Group’s primary aim is to develop analytically strong, creatively skilled, inter-culturally savvy, and ethically sensitive marketers who possess the experience, knowledge, skills, and network to stand out in a crowded job market and do well in today’s business and social environments.