People

Academic researchers and lecturers of the Marketing Group at Bayes. Meet our experts.

Members of the Marketing Group

Aleksandrina Atanasova

Dr Alex Atanasova

Lecturer in Marketing (Research and Education)


Professor George Balabanis

Professor of Marketing


Fleura Bardhi

Professor Fleura Bardhi (Subject Group Leader)

Professor of Marketing


Daniela Cristian

Dr Daniela Cristian

Lecturer in Marketing


Zachary Estes

Professor Zachary Estes

Professor of Marketing, Director of Research for the Faculty of Management, and Co-Director of the Behavioural Research Lab


Dr Manto Gotsi

Senior Lecturer in Marketing, Global MBA (GMBA) Director


Sabrina Gottschalk

Dr Sabrina Gottschalk

Lecturer in Marketing


Jingshi Liu

Dr Jingshi (Joyce) Liu

Director - Senior Lecturer in Marketing


Yusuf Oc

Dr Yusuf Oc

Senior Lecturer in Marketing, Course Director of Marketing Strategy and Innovation MSc Programme


Anirban Mukhopadhyay

Professor Anirban Mukhopadhyay

Professor of Marketing and Behavioural Science, Interim Co-Director of the Centre for Health & Care Innovation & Research


Thomas Robinson

Dr Thomas Robinson

Senior Lecturer in Marketing, Associate Dean of Student Experience


Irene Scopelliti

Professor Irene Scopelliti (Subject Group Leader)

Professor of Marketing and Behavioural Science, Head of the Marketing group, Co-Director of the Behavioural Research Lab


Janina Steinmetz

Professor Janina Steinmetz

Professor of Marketing


Nitisha Tomar

Dr Nitisha Tomar

Lecturer in Marketing


Professor Caroline Wiertz

Professor of Marketing


Wanqing Zhang

Dr Wanqing Zhang

Lecturer in Marketing