Portrait of Professor Irene Scopelliti

Professor Irene Scopelliti

Professor of Marketing and Behavioural Science

Bayes Business School , Faculty of Management

Contact

About

Overview

Irene Scopelliti is Professor of Marketing and Behavioural Science at Bayes Business School (formerly Cass), head of the Marketing group, and Co-Director of the Behavioural Research Lab. Her research interests are in the domain of consumer psychology, judgment, and decision making.

She holds a PhD in Management (major in Marketing) from Bocconi University, a MSc in Economics and Management from the University of Calabria (Italy), and a BA in Music. Before joining Bayes, Irene was a Post Doctoral Research Fellow at Carnegie Mellon University.

Her research has been published in leading journals including Management Science, Psychological Science, Journal of Consumer Psychology, Journal of Management, International Journal of Research in Marketing, Organizational Behavior and Human Decision Processes, Journal of Product Innovation Management, and has been featured by major news organizations including Forbes, Time Magazine, BBC News, the New York Times, the Independent, and the Atlantic. She is currently on the editorial boards of the Journal of Consumer Research and International Journal of Research in Marketing. 

At Bayes Irene teaches analytical methods for marketing, managerial decision making, and experimental design and analysis.

Qualifications

  • Fellow, Higher Education Academy
  • BA, Conservatorio di Musica, Italy
  • MSc, University of Calabria, Italy
  • PhD, Bocconi University, Italy
  • Visiting PhD student, Carnegie Mellon University, United States

Employment

  • Professor of Marketing and Behavioural Science, City, University London, United Kingdom, August 2019 - present
  • Reader in Marketing, Bayes Business School (formerly Cass), City University of London, UK, August 2017 - July 2019
  • Senior Lecturer in Marketing, City University London, United Kingdom, August 2015 - July 2017
  • Lecturer in Marketing, City University London, London, United Kingdom, September 2013 - July 2015
  • Post Doctoral Research Fellow, Carnegie Mellon University, United States, September 2011 - August 2013

Administrative roles

  • Head of the Marketing Group, 2024 - present
  • REF lead - Faculty of Management, Cass Business School, January 2019 - present
  • Behavioural Research Pool Director, Cass Business School, December 2013 - present
  • Co-Director of the Behavioural Lab, Bayes Business School

Visiting appointments

  • Visiting Professor (PhD seminar), University of Klagenfurt, December 2014
  • Summer School Faculty, University of Calabria, July 2010 - present

Fellowships

  • Higher Education Academy

Memberships of committees

  • Conference Track Committee Member, Society for Judgment and Decision Making, January 2019 - December 2022
  • Committee Member, Programme Approval and Review Committee, July 2018 - present
  • PhD Review Committee - Cass Business School

Memberships of professional organisations

  • Association for Consumer Research, 2009 - present
  • Society for Consumer Psychology, 2009 - present
  • Society for Judgment and Decision Making, 2009 - present

Awards

  • Academy of Management (2016). Best Paper Proceedings
  • Cass Business School (2015). School Prize for Research and Enterprise
  • Cass Business School (2015). School Prize for Publications
  • Emac Bursary (2011). Second Dissertation Essay
  • Georgia State University (2009). AMA Sheth Doctoral Consortium Fellow
  • Emac Bursary (2009). First Dissertation Essay

Languages

Italian

Expertise

Primary topics

  • Consumer Behaviour
  • Decision Theory
  • Marketing

Additional topics

  • Organizational Behaviour

Research

Research topics

Heuristics and Biases in Judgment

This research area focuses on the identification of individual differences in susceptibility to several judgmental biases

Bragging and Self-Promotion

Exposure to Mastery, Inspiration, and Self-Efficacy

Expertise and Innovation Adoption

Research students

Yuri Lee

Attendance: September 2024 - present

Enrico Martin

Attendance: September 2024 - present

Kirla Ferreira

Attendance: 2021 - 2023, full-time

Elena Bocchi

Attendance: September 2020 - May 2025

Nethal Hashim

Attendance: 2018 - 2022

Role: 1st Supervisor

Zaichen Li

Attendance: 2015 - 2022

Role: 1st Supervisor

Publications

Chapters (3)

  1. Hashim, N., Scopelliti, I. and Steinmetz, J. (2024). CHAPTER FOUR A Conceptual Replication of the Effects of Gamification on UK Adults’ Ability to Reach a Saving Goal. What Works, What Doesn’t (and When) (pp. 58-71). University of Toronto Press.
  2. Scopelliti, I. (2022). Training Can Improve Decision Making. The Cognitive Science of Belief (pp. 557-573). Cambridge University Press. ISBN 9781316518649.
  3. Cillo, P., Nunes, J.C., Prandelli, E. and Scopelliti, I. (2020). Changing Style in Style-changing Industries: The Role of Critics as Gatekeepers in High-end Fashion. Aesthetics and Style in Strategy (pp. 171-197). Emerald Publishing Limited. ISBN 9781800432376.

Conference papers and proceedings (38)

  1. Scopelliti, I. (2024). The How and Why of Norms in Food Consumption. Association for Consumer Research Paris.
  2. Scopelliti, I., Vosgerau, J. and Giambastiani, G. (2023). The Big Data Fallacy. Association for Consumer Research 23-28 October, Seattle.
  3. Bocchi, E., Scopelliti, I. and Estes, Z. (2023). Set Composition Induces People To Buy More. European Association for Consumer Research conference 6-8 July, Amsterdam, The Netherlands.
  4. Ferreira, K., Steinmetz, J. and Scopelliti, I. (2022). Forgoing Consumption of Products that Others Cannot Access. 2022 Association for Consumer Research Conference 20-23 October, Denver, Colarado.
  5. Prinsloo, E., Scopelliti, I., Loewenstein, G. and Vosgerau, J. (2021). Disclosure of Positive and Negative Experiences as Social Utility. Academy of Management.
  6. Li, Z., Scopelliti, I. and Steinmetz, J. (2021). A Meta-Analysis on the Effects of Anthropomorphism on Consumer Behavior. Association for Consumer Research.
  7. Hashim, N., Scopelliti, I. and Steinmetz, J. (2021). How Gamification Can Be Used to Help Consumers Reach Their Saving Goals. Association for Consumer Research.
  8. Huh, Y.E., Scopelliti, I. and Myaeng, S.Y. (2020). Bragging, Social Comparison, and Meaning in Life. Society for Consumer Psychology.
  9. Yoon, H., Scopelliti, I. and Morewedge, C. (2020). Debiasing Decision Making through Observational Learning. Academy of Management.
  10. Huh, Y.E., Scopelliti, I. and Myaeng, S.Y. (2020). Bragging, Social Comparison, and Meaning in Life. Association for Consumer Research.
  11. Prinsloo, E., Scopelliti, I., Loewenstein, G. and Vosgerau, J. (2020). Disclosure of Positive and Negative Experiences as Social Utility. Association for Consumer Research.
  12. Yoon, H., Scopelliti, I. and Morewedge, C. (2019). Social Learning as a Debiasing Intervention. Society for Judgment and Decision Making.
  13. Miceli, G., Scopelliti, I. and Raimondo, M.A. (2018). Preferences for Insight and Effort Differ across Domains and Audiences. Association for Consumer Research Dallas.
  14. Miceli, G.N., Scopelliti, I. and Raimondo, M.A. (2018). Optimal presentation strategies of the creative process leading to artistic products. European Marketing Academy Conference.
  15. Scopelliti, I., Vosgerau, J. and Loewenstein, G. (2017). Bragging through an Intermediary. Society for Consumer Psychology Conference 16-18 February, San Francisco, CA, USA.
  16. Vosgerau, J., Scopelliti, I. and Huh, Y.E. (2017). Revisiting the Vice Virtue Categorisation in Theories of Self-Control. Society for Consumer Psychology Conference 16-18 February, San Francisco, CA, USA.
  17. Scopelliti, I., Morewedge, C., Dawson, A. and Kassam, K. (2016). Evidence against a Unified Confirmation Bias. 37th Annual Conference of the Society for Judgment and Decision Making 18-21 November, Boston, US.
  18. Scopelliti, I., Vosgerau, J. and Loewenstein, G. (2016). Bragging through an Intermediary. 76th Annual Meeting of the Academy of Management: Making Organizations Meaningful 5-9 August, Anaheim, California, USA.
  19. Scopelliti, I., Morewedge, C.K., Min, H.L., McCormick, E. and Kassam, K. Measurement, consequences, and debiasing of correspondent inference making. .doi:10.5465/AMBPP.2016.279
  20. Scopelliti, I., Loewenstein, G. and Vosgerau, J. (2015). Miscalibrated Predictions of Emotional Responses to Self-Promotion. ACR Asia-Pacific Conference 19-21 June, Hong Kong, China.
  21. Scopelliti, I., Morewedge, C., Min, L., McCormick, E. and Kassam, K. (2015). Correspondent Inferences and Consumer Decision Making. Society for Consumer Psychology Conference 26-28 February, Phoenix, AZ, USA.
  22. Scopelliti, I., Morewedge, C., Min, L., McCormick, E., Lebrecht, S. and Kassam, K. (2015). Bias blind spot: Structure, measurement, and consequences. 16th Annual Convention of the Society for Personality and Social Psychology (SPSP) 26-28 February, Long Beach, CA, USA.
  23. Nunes, J., Cillo, P., Prandelli, E., Scopelliti, I. and Dreze, X. (2014). How Fashion Designers Develop New Styles: Creative Epiphany vs. Market Feedback. 74th Annual Meeting of the Academy of Management 1-4 August, Philadelphia, USA.doi:10.5465/AMBPP.2013.13749abstract
  24. Scopelliti, I., Loewenstein, G. and Vosgerau, J. (2014). You Call it Self-Exuberance, I Call it bragging: miscalibration in the use of Self-Promotion. 43rd European Marketing Academy Conference Annual Conference 3-6 June, Valencia, Spain.
  25. Scopelliti, I., Botti, S. and Donato, C. (2014). Exposure to High Mastery and Perceived Self-Efficacy. 43rd European Marketing Academy Conference Annual Conference 3-6 June, Valencia, Spain.
  26. Scopelliti, I., Loewenstein, G. and Vosgerau, J. (2014). You Call it Self-Exuberance, I Call it bragging: miscalibration in the use of Self-Promotion. Society for Consumer Psychology Conference 2014 6-8 March, Miami, FL, USA.
  27. Scopelliti, I., Nunes, J., Cillo, P., Prandelli, E. and Dreze, X. (2013). How Fashion Designers Develop New Styles: Creative Epiphany vs. Market Feedback. 42nd European Marketing Academy Conference 4-7 June, Istanbul, Turkey.
  28. Scopelliti, I., Botti, S. and Donato, C. (2013). Exposure to High Mastery and Perceived Self-Efficacy. LaLonde Conference in Consumer Behavior 28-31 May, La Londe les Maures, France.
  29. Scopelliti, I., Botti, S. and Donato, C. (2013). Exposure to High Mastery and Perceived Self-Efficacy. European Association for Consumer Research Conference Barcelona, Spain.
  30. Scopelliti, I., Cillo, P. and Mazursky, D. (2012). A Glance at the Future. Effects of Anticipated Disclosure of New Product Concepts. 41st European Marketing Academy Conference 23-26 May, Lisbon, Portugal.
  31. Scopelliti, I., Vosgerau, J. and Morewedge, C. (2012). Asymmetric Default Effects for Vices and Virtues. Society for Consumer Psychology Conference 16-18 February, Las Vegas, NV, USA.
  32. Sellier, A.L., Scopelliti, I. and Morewedge, C. Debiasing Training Transfers Without Awareness. Society for Judgment and Decision Making.
  33. Scopelliti, I., Vosgerau, J. and Huh, Y.E. Regret Characterizes Self-Control Failures. Society for Judgment and Decision Making.
  34. Sellier, A.L., Scopelliti, I. and Morewedge, C. Effects of debiasing training transfer without awareness. Association for Psychological Science.
  35. Vosgerau, J., Scopelliti, I. and Huh, Y.E. Superordinate Goal Violation and Regret Characterize Self-Control Failures. Marketing Science Conference.
  36. Huh, Y.E., Scopelliti, I. and Myaeng, S.Y. Bragging, Social Comparison, and Meaning in Life. Marketing Science Conference.
  37. Prinsloo, E., Scopelliti, I., Loewenstein, G. and Vosgerau, J. Disclosure of Successes and Failures as Social Utility. Society for Judgment and Decision Making.
  38. Vosgerau, J., Scopelliti, I. and Giambastiani, G. Big Data Bias. Society for Judgment and Decision Making San Diego.

Internet publications (4)

  1. Sellier, A.-.L., Morewedge, C.K. and Scopelliti, I.(2024).Training to reduce cognitive bias may improve decision making after all.
  2. Hashim, N., Scopelliti, I. and Steinmetz, J.(2021).Gamification Can Help Consumers Reach Their Saving Goals. Think Forward Initiative.
  3. Sellier, A.-.L., Scopelliti, I. and Morewedge, C.K.(2019).New evidence reveals training can reduce cognitive bias and improve decision making. Forbes Magazine.
  4. Scopelliti, I.(2015).How sharing your success is perceived as bragging – more often than you think. The Conversation.

Journal articles (39)

  1. Prinsloo, E., Scopelliti, I., Loewenstein, G. and Vosgerau, J. (2026). Responses to Outcome Disclosure: People Asymmetrically Disclose or Hide Their Outcomes to Protect Others’ Emotions. Organizational Behavior and Human Decision Processes, 193, pp. 104474-104474. doi:10.1016/j.obhdp.2026.104474

    [publisher’s website]

  2. Huh, Y.E., Scopelliti, I. and Myaeng, S.Y. (2025). Meaning in life improves response to others’ self-promotion. Scientific Reports, 16(1). doi:10.1038/s41598-025-30505-4

    [publisher’s website]

  3. Heerma van Voss, B., Yoon, H., Scopelliti, I., Zweet, R., Helsloot, I. and Morewedge, C.K. (2025). Debiasing training reduces confirmation bias in national risk analysts. Scientific Reports, 15(1). doi:10.1038/s41598-025-28794-w

    [publisher’s website]

  4. Paley, A., Scopelliti, I. and Steinmetz, J. (2025). Wait or Eat? self-other differences in a commonly held food norm. Appetite, 212, pp. 108021-108021. doi:10.1016/j.appet.2025.108021

    [publisher’s website]

  5. Fasolo, B., Heard, C. and Scopelliti, I. (2025). Mitigating Cognitive Bias to Improve Organizational Decisions: An Integrative Review, Framework, and Research Agenda. Journal of Management, 51(6), pp. 2182-2211. doi:10.1177/01492063241287188

    [publisher’s website]

  6. Roy, E., Jaeger, B., Evans, A.M., Turetsky, K.M., O'Shea, B.A., Petersen, M.B.... Axt, J.R. (2025). A contest study to reduce attractiveness-based discrimination in social judgment. Journal of Personality and Social Psychology, 128(3), pp. 508-535. doi:10.1037/pspa0000414

    [publisher’s website]

  7. Carbone, E., Loewenstein, G., Scopelliti, I. and Vosgerau, J. (2024). He said, she said: Gender differences in the disclosure of positive and negative information. Journal of Experimental Social Psychology, 110, pp. 104525-104525. doi:10.1016/j.jesp.2023.104525

    [publisher’s website]

  8. Huber, C., Dreber, A., Huber, J., Johannesson, M., Kirchler, M., Weitzel, U.... Holzmeister, F. (2023). Competition and moral behavior: A meta-analysis of forty-five crowd-sourced experimental designs. Proceedings of the National Academy of Sciences, 120(23). doi:10.1073/pnas.2215572120

    [publisher’s website]

  9. Carbone, E., Loewenstein, G., Scopelliti, I. and Vosgerau, J. (2021). He Said, She Said: Gender Differences in Disclosure. Advances in Consumer Research, 49, pp. 871-872

    [publisher’s website]

  10. Tierney, W., Hardy, J., Ebersole, C.R., Viganola, D., Clemente, E.G., Gordon, M.... Uhlmann, E.L. (2021). A creative destruction approach to replication: Implicit work and sex morality across cultures. Journal of Experimental Social Psychology, 93. doi:10.1016/j.jesp.2020.104060

    [publisher’s website]

  11. Yoon, H., Scopelliti, I. and Morewedge, C.K. (2021). Decision making can be improved through observational learning. Organizational Behavior and Human Decision Processes, 162, pp. 155-188. doi:10.1016/j.obhdp.2020.10.011

    [publisher’s website]

  12. Cillo, P., Nunes, J.C., Prandelli, E. and Scopelliti, I. (2020). Changing Style in Style-Changing Industries: The Role of Critics as Gatekeepers in High-End Fashion. Advances in Strategic Management, Aesthe(42), pp. 155-182

    [publisher’s website]

  13. Miceli, N., Scopelliti, I. and Raimondo, M.A. (2020). Insight versus Effort. Communicating the Creative Process Leading to New Products. International Journal of Research in Marketing, 37(3), pp. 602-620. doi:10.1016/j.ijresmar.2020.01.001

    [publisher’s website]

  14. Marozzo, V., Raimondo, M.A., Miceli, G.N. and Scopelliti, I. (2020). Effects of au naturel packaging colors on willingness to pay for healthy food. Psychology & Marketing, 37(7), pp. 913-927. doi:10.1002/mar.21294

    [publisher’s website]

  15. Vosgerau, J., Scopelliti, I. and Huh, Y.E. (2020). Exerting Self‐Control ≠ Sacrificing Pleasure. Journal of Consumer Psychology, 30(1), pp. 181-200. doi:10.1002/jcpy.1142

    [publisher’s website]

  16. Scopelliti, I., Vosgerau, J. and Huh, Y.E. (2020). Response to Commentaries on the Exerting Self‐Control ≠ Sacrificing Pleasure Research Dialogue. Journal of Consumer Psychology, 30(1), pp. 215-216. doi:10.1002/jcpy.1141

    [publisher’s website]

  17. Huh, Y.E., Scopelliti, I. and Myaeng, S.Y. (2020). Presence of Meaning in Life Improves Response to Others’ Self-Promotion. Advances in Consumer Research, 48, pp. 480-481

    [publisher’s website]

  18. Prinsloo, E., Scopelliti, I., Vosgerau, J. and Loewenstein, G. (2020). Disclosure of Positive and Negative Experiences as Social Utility. Advances in Consumer Research, 48, pp. 596-597

    [publisher’s website]

  19. Sellier, A.-.L., Scopelliti, I. and Morewedge, C.K. (2019). Debiasing Training Improves Decision Making in the Field. Psychological Science, 30(9), pp. 1371-1379. doi:10.1177/0956797619861429

    [publisher’s website]

  20. Miceli, G., Scopelliti, I. and Raimondo, M.A. (2018). Preferences for Insight and Effort Differ across Domains and Audiences. Advances in Consumer Research, 46, pp. 700-701

    [publisher’s website]

  21. Verschuere, B., Meijer, E.H., Jim, A., Hoogesteyn, K., Orthey, R., McCarthy, R.J.... Yıldız, E. (2018). Registered Replication Report on Mazar, Amir, and Ariely (2008). Advances in Methods and Practices in Psychological Science, 1(3), pp. 299-317. doi:10.1177/2515245918781032

    [publisher’s website]

  22. McCarthy, R.J., Skowronski, J.J., Verschuere, B., Meijer, E.H., Jim, A., Hoogesteyn, K.... Yıldız, E. (2018). Registered Replication Report on Srull and Wyer (1979). Advances in Methods and Practices in Psychological Science, 1(3), pp. 321-336. doi:10.1177/2515245918777487

    [publisher’s website]

  23. Scopelliti, I., Vosgerau, J. and Loewenstein, G. (2018). Bragging Through an Intermediary. Advances in Consumer Research, 45

    [publisher’s website]

  24. Scopelliti, I., Min, H.L., McCormick, E., Kassam, K.S. and Morewedge, C.K. (2018). Individual Differences in Correspondence Bias: Measurement, Consequences, and Correction of Biased Interpersonal Attributions. Management Science, 64(4), pp. 1879-1910. doi:10.1287/mnsc.2016.2668

    [publisher’s website]

  25. Vosgerau, J., Scopelliti, I. and Huh, Y.E. (2016). Pleasure, Guilt and Regret in Hedonic Consumption: Revisiting the Vice-Virtue Categorization in Theories of Self-Control. NA - Advances in Consumer Research, 44, pp. 164-168

    [publisher’s website]

  26. Scopelliti, I., Morewedge, C.K., McCormick, E., Min, H.L., Lebrecht, S. and Kassam, K.S. (2015). Bias Blind Spot: Structure, Measurement, and Consequences. Management Science, 61(10), pp. 2468-2486. doi:10.1287/mnsc.2014.2096

    [publisher’s website]

  27. Morewedge, C.K., Yoon, H., Scopelliti, I., Symborski, C.W., Korris, J.H. and Kassam, K.S. (2015). Debiasing Decisions. Improved Decision Making With A Single Training Intervention. Policy Insights from the Behavioral and Brain Sciences, 2(1), pp. 129-140. doi:10.1177/2372732215600886

    [publisher’s website]

  28. Scopelliti, I., Loewenstein, G. and Vosgerau, J. (2015). You Call It “Self-Exuberance”; I Call It “Bragging”. Psychological Science, 26(6), pp. 903-914. doi:10.1177/0956797615573516

    [publisher’s website]

  29. Scopelliti, I., Morewedge, C.K., Min, L., McCormick, E. and Kassam, K. (2015). Correspondent Inferences and Consumer Decision Making. NA - Advances in Consumer Research, 43, pp. 686-687

    [publisher’s website]

  30. Miceli, G.N., Scopelliti, I., Raimondo, M.A. and Donato, C. (2014). Breaking through complexity: Visual and conceptual dimensions in logo evaluation across exposures. Psychology and Marketing, 31(10), pp. 886-899. doi:10.1002/mar.20741

    [publisher’s website]

  31. Scopelliti, I., Cillo, P., Busacca, B. and Mazursky, D. (2014). How do financial constraints affect creativity? Journal of Product Innovation Management, 31(5), pp. 880-893. doi:10.1111/jpim.12129

    [publisher’s website]

  32. Scopelliti, I., Botti, S. and Donato, C. (2013). Vicarious Control: Exposure to Mastery and Perceived Self-Efficacy. E - European Advances in Consumer Research, 40, pp. 213-218

    [publisher’s website]

  33. Scopelliti, I. (2012). A Glance at the Future. The Effects of Anticipated Disclosure of Concept Products on Consumer Evaluation of Marketed Products. Economia & Management, 2, pp. 32-38
  34. Nunes, J.C., Drèze, X., Cillo, P., Prandelli, E. and Scopelliti, I. (2012). How Fashion Designers Develop New Styles: Creative Epiphany vs. Market Feedback. Advances in Consumer Research, 40, pp. 213-216
  35. Scopelliti, I., Cillo, P. and Mazursky, D. (2011). Stupire o Persuadere? Strategie di Lancio di un Nuovo Stile nel Settore della Moda. Economia & Management, 5, pp. 67-82
  36. Scopelliti, I. and Loewenstein, G. (2011). The Effects of Mastery on Subjective Utility. Advances in Consumer Research, 39, pp. 793-794
  37. Scopelliti, I., Cillo, P. and Mazursky, D. (2011). Does Exposure to Concept Products Affect Judgment of Marketed New Products? NA - Advances in Consumer Research, 38
  38. Scopelliti, I., Miceli, G. and Raimondo, M.A. (2010). Breaking Through Complexity: How the Interplay Between Visual and Conceptual Complexity Affects Logo Evaluation ACRoss Repeated Exposures. Advances in Consumer Research, 37, pp. 622-623
  39. Scopelliti, I., Cillo, P. and Mazursky, D. (2010). Effects of Exaggerated Priming and Fluent Processing on the Evaluation of Design. Advances in Consumer Research, 37, pp. 626-627

Reports (7)

  1. Scopelliti, I. and Estes, Z. (2023). Consumer Segmentation of the Legal Services Market in England and Wales. Solicitors Regulation Authority.
  2. Scopelliti, I. and Estes, Z. (2023). Systematisation of Segmentation Frameworks for Legal Services in England and Wales. Solicitors Regulation Authority.
  3. Scopelliti, I. and Estes, Z. (2023). In-depth understanding of the legal journey for individual consumers and small businesses. Solicitors Regulation Authority.
  4. Scopelliti, I. and Estes, Z. (2023). A Value-Based Segmentation of the Legal Services Market in England and Wales. Solicitors Regulation Authority.
  5. Scopelliti, I. and Estes, Z. (2023). Ethnicity and Socioeconomic Status as Sources of Vulnerability in the Legal Services Market. Solicitors Regulation Authority.
  6. Scopelliti, I. and Estes, Z. (2023). Legal Education and Empowerment Interventions to Improve Low-SES Consumers’ Access to Justice. Solicitors Regulation Authority.
  7. Scopelliti, I. and Addis, M. (2007). Campari: Rejuvenating the Jägermeister brand in the Italian market. Case Centre ECCH.

Professional activities

Editorial activity (44)

  1. Organization Science, Reviewer, 2023 - present.
  2. International Journal of Research in Marketing, Editorial Review Board Member, 2021 - present.
  3. American Marketing Association - Summer and Winter Conferences, Reviewer, 2010 - 2013.
  4. Marketing Letters, Reviewer.
  5. European Management Journal, Reviewer.
  6. Psychology & Marketing, Reviewer.
  7. LaLonde Conference in Consumer Behavior, Reviewer.
  8. European Journal of Marketing, Reviewer.
  9. Environment & Behavior, Reviewer.
  10. European Management Review, Reviewer.
  11. Association for Consumer Research, Reviewer, Committee Member, Review Board Member.
  12. Society for Consumer Psychology, Reviewer, Committee Member.
  13. European Marketing Academy, Reviewer.
  14. Social Psychology, Reviewer.
  15. Self and Identity, Reviewer.
  16. FWO - Research Foundation Flanders, Grant reviewer.
  17. Society for Judgment and Decision Making Poster Competition, Judge, Chair.
  18. British Journal of Social Psychology, Reviewer.
  19. Journal of Marketing Management, Reviewer.
  20. Journal of Behavioral Decision Making, Reviewer.
  21. Journal of the Academy of Marketing Science, Reviewer.
  22. International Journal of Research in Marketing, Reviewer.
  23. Organizational Behavior and Human Decision Processes, Reviewer.
  24. Frontiers in Psychology, Reviewer.
  25. California Management Review, Reviewer.
  26. Frontiers in Psychology: Personality and Social Psychology, Editorial Board Member.
  27. Journal of Consumer Psychology, Reviewer.
  28. Sheth Foundation Dissertation Competition, Reviewer.
  29. Journal of Product Innovation Management Forum, Reviewer.
  30. Behavioral Decision Research in Management Conference, Reviewer, Committee Member.
  31. Proceedings of the National Academy of Science, Reviewer.
  32. British Academy Newton Felloships, Reviewer.
  33. Journal of Business Research, Reviewer.
  34. Personality and Social Psychology Bulletin, Reviewer.
  35. Social Cognition, Reviewer.
  36. International Journal for Research in Marketing, ERB member.
  37. Marketing Science, Reviewer.
  38. Journal of Consumer Research, Editorial Board Member.
  39. Journal of Experimental Social Psychology, Reviewer.
  40. Journal of Personality and Social Psychology, Reviewer.
  41. Journal of Consumer Research, Reviewer.
  42. Journal of Experimental Psychology: General, Reviewer.
  43. Journal of Experimental Psychology: Applied, Reviewer.
  44. Management Science, Reviewer.

Events/conferences (78)

  1. INSEAD, Marketing Department Seminar. (Seminar) France-Singapore (2021). Invited speaker.
  2. Yeshiva University, Sy Syms School of Business. (Seminar) New York (2021). Invited speaker.
  3. Nova School of Business. (Seminar) Lisbon (2021). Invited speaker.
  4. London Judgment and Decision Making Group, University College London. (Seminar) London (2020). Invited speaker.
  5. Society for Consumer Psychology Conference. (Conference) Huntington Beach, CA, USA (2020).
    Paper: Self-Promotion, Social Comparison, and Meaning in Life
  6. Association for Consumer Research Conference. (Conference) (2020).
    Paper: Self-Promotion, Social Comparison, and Meaning in Life
  7. Association for Consumer Research Conference. (Conference) (2020).
    Paper: Disclosure of Positive and Negative Experiences as Social Utility
  8. Korean Advanced Institute for Science and Technology - Marketing Seminar. (Seminar) (2020). Invited speaker.
  9. ETH Zurich - University of Zurich - Marketing Seminar. (2019). Invited speaker.
  10. King's Business School - Kings College London. (Seminar) (2019). Invited speaker.
  11. Newcastle University Business School - Marketing Department Workshop. (Workshop) (2019). Invited speaker.
  12. Marketing Science Conference. (Conference) Rome, Italy (2019).
    Paper: Self-Promotion, Social Comparison, and Meaning in Life
  13. Marketing Science Conference. (Conference) Rome, Italy (2019). Session/Day Chair
    Paper: Broadcasting Consumption Experiences
  14. Society for Judgment and Decision Making. (Conference) Montreal, Canada (2019). Invited speaker.
    Paper: Disclosure of Successes and Failures as Social Utility
  15. Society for Judgment and Decision Making. (Conference) Montreal, Canada (2019). Invited speaker.
    Paper: Social Learning as a Debiasing Intervention
  16. New York University, Stern School of Business. (Seminar) (2019). Invited speaker.
  17. Johns Hopkins University, Carey School of Business. (Seminar) (2019). Invited speaker.
  18. Erasmus University Rotterdam - ERIM - Marketing Department Research Seminar. (Seminar) (2018). Invited speaker.
  19. University of Sussex, School of Business, Management and Economics. (Seminar) (2018). Invited speaker.
  20. Society for Consumer Psychology - Boutique Conference on Vice and Virtue Consumption. (Conference) Sydney, Australia (2018).
    Paper: Regret Characterizes Self-Control Failures
    Author: Vosgerau J.
    Co-authors: Scopelliti I., Huh Y.E.
  21. Society for Judgment and Decision Making Annual Meeting. (Conference) New Orleans (2018). Invited speaker.
    Paper: Long-Term Goal Violation and Regret Characterize Self-Control Failures
  22. Society for Judgment and Decision Making Annual Meeting. (Conference) New Orleans (2018).
    Paper: Debiasing Training Transfers Without Awareness
  23. Association for Consumer Research. (Conference) San Diego (2017).
    Paper: Bragging through an Intermediary
    Author: Scopelliti, I.
  24. European Association for Social Psychology. (Conference) Granada, Spain (2017). Panel Member
    Paper: Bragging through an Intermediary
    Author: Scopelliti, I.
    Co-authors: Vosgerau, J.; Loewenstein, G.
  25. SCP-JACS Collaborative Conference. (Conference) Tokyo, Japan (2017).
    Paper: Revisiting the Vice-Virtue Categorization in Theories of Self-Control
    Author: Vosgerau, J.
    Co-authors: Scopelliti, I.; Huh, Y.E.
  26. Society for Consumer Psychology. (Conference) San Francisco (2017).
    Paper: Bragging through an Intermediary
    Author: Scopelliti I
    Co-authors: Vosgerau J., Loewenstein G.
  27. Society for Consumer Psychology. (Conference) San Francisco (2017).
    Paper: Revisiting the Vice Virtue Categorisation in Theories of Self-Control
    Author: Vosgerau J.
    Co-authors: Scopelliti I., Huh Y.
  28. London Business School. (Seminar) (2017). Invited speaker.
    Paper: Revisiting the Vice Virtue Conceptualization of Self-Control Conflicts
  29. IE Business School, Madrid. (Seminar) (2017). Invited speaker.
    Paper: Revisiting the Vice Virtue Conceptualization of Self-Control Conflicts
  30. City University London, Behavioral Economics Speaker Series. (Seminar) (2017). Invited speaker.
    Paper: Bragging through an Intermediary
  31. Stony Brook University College of Business. Stony Brook, NY, USA (2017). Invited speaker.
    Paper: Regret Characterizes Self-Control Failures
  32. Università La Sapienza, Roma. (Seminar) (2016). Invited speaker.
    Paper: Measurement, Consequences, and Debiasing of Correspondent Inference Making
    Author: Scopelliti I
  33. Surrey Business School - University of Surrey. (Seminar) (2016).
    Paper: Evidence against a Unified Confirmation Bias
    Author: Scopelliti I.
  34. City University London - School of Art and Social Science. (Seminar) (2016). Invited speaker.
    Paper: Miscalibrated Predictions of Emotional Responses to Self-Promotion
    Author: Scopelliti I.
  35. Society for Judgment and Decision Making Annual Meeting. (Conference) Boston, MA (2016).
    Paper: Evidence against a Unified Confirmation Bias
    Author: Scopelliti I.
    Co-authors: Morewedge C., Dawson A., Kassam K.
  36. Behavioral Decision Research in Management. (Conference) Toronto (2016).
    Paper: Individual Differences in the Propensity to Make Correspondent Inferences: Measurement, Consequences, and Debiasing
    Author: Scopelliti I.
    Co-authors: Morewedge C., Min L., McCormick E., Kassam K.
  37. Behavioral Decision Research in Management Conference. (Conference) Toronto (2016).
    Paper: Debiasing decision makers with a single training intervention
    Author: Morewedge C.
    Co-authors: Yoon H., Scopelliti I., Kassam K.S.
  38. Association for Consumer Research. (Conference) Berlin (2016).
    Paper: Pleasure and Regret in Hedonic Consumption: Revisiting the Vice-Virtue Categorization in Theories of Self-Control
    Author: Vosgerau J.
    Co-authors: Scopelliti I., Huh Y.E.
  39. Academy of Management. (Conference) Anaheim, CA (2016).
    Paper: Measurement, Consequences, and Debiasing of Correspondent Inference Making
    Author: Scopelliti I.
    Co-authors: Morewedge C., Min L., McCormick E., Kassam K.
  40. Academy of Management. (Conference) Anaheim, CA (2016).
    Paper: Bragging through an Intermediary
    Author: Scopelliti I.
    Co-authors: Vosgerau J., Loewenstein G.
  41. Academy of Management. (Conference) Anaheim, CA (2016).
    Paper: Impression (Mis)Management in Organizations (Symposium Discussant)
    Author: Scopelliti I
  42. LUISS Business School. (Seminar) Rome, Italy (2015). Invited speaker.
    Paper: Measuring and Mitigating Decision Making Biases
    Author: Scopelliti I.
  43. Grenoble Ecole de Management. (Seminar) (2015). Invited speaker.
    Paper: Measurement, Consequences, and Malleability of the Propensity to Make Correspondence Inferences
    Author: Scopelliti I.
  44. Carnegie Mellon University. (Seminar) Doha, Qatar (2015). Invited speaker.
    Paper: Measuring and Mitigating Decision Making Biases
    Author: Scopelliti I.
  45. TEDx Squaremile. (Public lecture) London (2015).
    Paper: The Psychology of Bragging
    Author: Scopelliti I.
  46. Designing a Better Self - London Business School. (Public lecture) London (2015). Invited speaker.
    Paper: Bias blind spot: Structure, measurement, and consequences
    Author: Scopelliti I.
  47. Society for Personality and Social Psychology Annual Meeting. (Conference) Long Beach, CA (2015).
    Paper: Bias blind spot: Structure, measurement, and consequences
    Author: Scopelliti I.
    Co-authors: Morewedge C., Min L., McCormick E., Lebrecht S., Kassam K.
  48. Society for Consumer Psychology Conference. (Conference) Phoenix, AZ (2015).
    Paper: Correspondent Inferences and Consumer Decision Making
    Author: Scopelliti I.
    Co-authors: Morewedge C., Min L., McCormick E., Kassam K.
  49. LaLonde Conference in Consumer Behavior. (Conference) (2015).
    Paper: Miscalibrated Predictions of Emotional Responses to Self-Promotion
    Author: Scopelliti I.
    Co-authors: Loewenstein G., Vosgerau J.
  50. Association for Consumer Research. (Conference) New Orleans, LA (2015).
    Paper: Correspondent Inferences and Consumer Decision Making
    Author: Scopelliti I.
    Co-authors: Morewedge C., Min L., McCormick E., Kassam K.
  51. Association for Consumer Research, Hong Kong. (Conference) (2015).
    Paper: Miscalibrated Predictions of Emotional Responses to Self-Promotion
    Author: Scopelliti I.
    Co-authors: Loewenstein G., Vosgerau J.
  52. Academy of Management. (Conference) Vancouver (2015).
    Paper: Miscalibrated Predictions of Emotional Responses to Self-Promotion
    Author: Scopelliti I
    Co-authors: Loewenstein G., Vosgerau J.
  53. University of Birmingham. (Seminar) (2014). Invited speaker.
    Paper: Exposure to Mastery and Vicarious Control
    Author: Scopelliti I.
  54. Imperial College, London. (Seminar) (2014). Invited speaker.
    Paper: Individual differences in correspondence bias
    Author: Scopelliti I.
  55. Generating and responding to innovation - Hebrew University of Jerusalem. (Seminar) Jerusalem, Israel (2014). Invited speaker.
    Paper: Effects of Anticipated Disclosure of Concept Products on Consumer Evaluation of Marketed Products
    Author: Scopelliti I.
  56. Society for Consumer Psychology Conference. (Conference) Miami, FL (2014).
    Paper: Miscalibration in the Use of Self-Promotion
    Author: Scopelliti I.
    Co-authors: Loewenstein G., Vosgerau J.
  57. European Marketing Academy Conference. (Conference) Valencia, Spain (2014).
    Paper: Miscalibration in the Use of Self-Promotion
    Author: Scopelliti I.
    Co-authors: Loewenstein G., Vosgerau J.
  58. European Marketing Academy Conference. (Conference) (2014).
    Paper: Exposure to High Mastery and Perceived Self-Efficacy
    Author: Scopelliti I.
    Co-authors: Botti S., Donato C.
  59. Behavioral Decision Research in Management Conference. (Conference) London, UK (2014).
    Paper: Evidence Against a Unified Confirmation Bias
    Author: Scopelliti I.
    Co-authors: Kassam K., Morewedge C.
  60. City University London, Psychology. (Seminar) (2013). Invited speaker.
    Paper: Individual differences in correspondence bias
    Author: Scopelliti I.
  61. LaLonde Conference in Consumer Behavior. (Conference) (2013).
    Paper: Exposure to High Mastery and Perceived Self-Efficacy
    Author: Scopelliti I.
    Co-authors: Botti S., Donato C.
  62. European Marketing Academy Conference. (Conference) (2013).
    Paper: How Fashion Designers Develop New Styles: Creative Epiphany vs. Market Feedback
    Author: Scopelliti I.
    Co-authors: Nunes J., Cillo P., Prandelli E., Dreze X.
  63. European Association for Consumer Research Conference. (Conference) Barcelona, Spain (2013).
    Paper: Exposure to High Mastery and Perceived Self-Efficacy
    Author: Scopelliti I.
    Co-authors: Botti S., Donato C.
  64. Association for Consumer Research. (Conference) Chicago (2013).
    Paper: Exposure to Mastery and Perceived Self-Efficacy
    Author: Scopelliti I.
    Co-authors: Botti S., Donato C.
  65. Academy of Management. (Conference) (2013).
    Paper: How Fashion Designers Develop New Styles: Creative Epiphany vs. Market Feedback
    Author: Nunes J.
    Co-authors: Cillo P., Prandelli E., Scopelliti I., Dreze X.
  66. VU Amsterdam. (Seminar) (2012). Invited speaker.
    Paper: Expertise, extravaganza, and fashion adoption
    Author: Scopelliti I.
  67. University of Groningen, The Netherlands. (Seminar) (2012). Invited speaker.
    Paper: Expertise, extravaganza, and fashion adoption
    Author: Scopelliti I.
  68. Universitat Pompeu Fabra, Barcelona, Spain. (Seminar) (2012). Invited speaker.
    Paper: Expertise, extravaganza, and fashion adoption
    Author: Scopelliti I.
  69. Tilburg University, The Netherlands. (Seminar) (2012). Invited speaker.
    Paper: Expertise, extravaganza, and fashion adoption
    Author: Scopelliti I.
  70. London Business School, UK. (Seminar) (2012). Invited speaker.
    Paper: Expertise, extravaganza, and fashion adoption
    Author: Scopelliti I.
  71. HEC Paris, France. (Seminar) (2012). Invited speaker.
    Paper: Expertise, extravaganza, and fashion adoption
    Author: Scopelliti I.
  72. Catolica Lisbon, Portugal. (Seminar) (2012). Invited speaker.
    Paper: Expertise, extravaganza, and fashion adoption
    Author: Scopelliti I.
  73. Society for Judgment and Decision Making. (Conference) Minneapolis, USA (2012).
    Paper: A Measure of Individual Differences in Susceptibility to the Bias Blind Spot
    Author: Scopelliti I.
    Co-authors: Morewedge C., Min L., McCormick E., Lebrecht S., Kassam K.
  74. Society for Consumer Psychology Conference. (Conference) (2012).
    Paper: Asymmetric Default Effects for Vices and Virtues
    Author: Scopelliti I.
    Co-authors: Vosgerau J., Morewedge C.
  75. Interdisciplinary Science of Consumption Meeting. (Conference) University of Michigan (2012). Invited speaker.
    Paper: Asymmetric Default Effects for Vices and Virtues
    Author: Scopelliti I.
    Co-authors: Vosgerau J., Morewedge C.
  76. European Marketing Academy Conference. (Conference) (2012).
    Paper: A Glance at the Future. Effects of Anticipated Disclosure of New Product Concepts
    Author: Scopelliti I.
    Co-authors: Cillo P., Mazursky D.
  77. The Hebrew University of Jerusalem, Israel. (Seminar) (2010). Invited speaker.
    Paper: Exaggerated primes and processing fluency
    Author: Scopelliti I.
  78. Katholieke Universiteit Leuven, Belgium. (Seminar) (2010). Invited speaker.
    Paper: Exaggerated primes and processing fluency
    Author: Scopelliti I.

Media appearances (123)

  1. How to Brag Without Annoying All Your Friends. (2018) The Cut - New York Magazine.
  2. Facebook acknowledges it impacts mental health; here are 5 ways to reduce its effects. (2018) bgr.in.
  3. 为什么有人爱臭显摆？（内附臭显摆指南）. (2017) Sina.com (website).
  4. La ciencia explica por qué le caes mal a gente que ni te conoce. (2017) MentesCreativas.net (website).
  5. Ecco perché, nel nostro piccolo, assomigliamo tutti ad Einstein. (2017) Corriere della Sera (newspaper).
  6. LifeHacker. (2017).
  7. Why sometimes less is more when it comes to self-promotion (and how to brag your way to success) Lessons in the art of bragging. (2017) Stylist Magazine (magazine).
  8. Ny studie: Få har koll på när skryt bli osympatiskt. (2017) Vardags Puls (website).
  9. Hai poche risorse? Meglio, sarai più creativo. (2017) Wired (magazine).
  10. Why sometimes less is more when it comes to self-promotion (and how to brag your way to success). (2017) Stylist Magazine (magazine).
  11. 7 warning signs that your Facebook habit could be damaging your mental health. (2017) Metro (magazine).
  12. Five tips to make Facebook slightly less terrible for your mental health. (2017) Metro (website).
  13. 5 Tips for Practicing Self-promotion Without Being Totally Annoying. (2017) Entrepreneur.com (website).
  14. Here's how many of your Facebook friends you should actually focus on (and why). (2016) Yahoo News (website).
  15. The Science of ความหมั่นไส้ที่เรามีต่อคนที่ชอบอวดดีกับเรา. (2016) Thai Publica (website).
  16. Five Ways To Deal With Braggers. (2016) Life Hacker (website).
  17. Sharing, Oversharing and Facebragging. (2016) Divorce Lawyers Brisbane (website).
  18. La ciencia explica por qué le caes mal a gente que ni te conoce. (2016) Coloquio Digital (website).
  19. La ciencia explica por qué le caes mal a gente que ni te conoce. (2016) Panama America (newspaper).
  20. The art of the humblebrag. (2016) News and Tribune (website).
  21. La ciencia explica por qué le caes mal a gente que ni te conoce. (2016) Swagger (website).
  22. IMPONERANDE ELLER IRRITERANDE? SÅ SKRYTER DU PÅ RÄTT SÄTT. (2016) Jobtip Sweden.
  23. 5 habitos no facebook que podem te deixar infeliz. (2016) Portal do Holanda (website).
  24. Por qué en los social media hay más "fantasmas" que en una película de miedo. (2016) Marketing Directo (website).
  25. Can You Promote Your Accomplishments Without Damaging Your Reputation? (2016) Lee Hecht Harrison - On People (website).
  26. WHY WE BRAG – WHAT IF FACEBOOK ASKED WHY? (2016) Powerful Nonsense (website).
  27. O Behave. (2016) Ogilvy - O Behave! Issue 14 (magazine).
  28. I’M THE BEST! THE SCIENCE OF BRAGGING. (2016) Canvas 8 (website).
  29. Jak nauczyć się chwalić samego siebie. (2016) Logo 24 (newspaper).
  30. 如何吹牛还不惹人厌？. (2016) Baidu.com (website).
  31. If You Do These 5 Things On Facebook, You Are Making Yourself Unhappy. (2016) Yahoo.com (website).
  32. How to Boast on the Sly. A guide to bragging better. (2016) The Atlantic (magazine).
  33. Boastfulness is not our best quality. (2016) Montreal Gazette (newspaper).
  34. (2016) BBC World News (television).
  35. We All Have A Bias Blind Spot, Argues Study -- Some More Tenacious Than Others. (2015) Forbes.com (website).
  36. Blind Spot Bias: We Are All Affected By It, Whether We Believe It Or Not. (2015) MedicalDaily.com (website).
  37. We have no idea how biased we are. (2015) Futurity.org (website).
  38. Social Scientists Say Everyone Is Biased - And We All Have A Bias Blind Spot About It. (2015) Science20.com (website).
  39. We are blind to our own bias: Study. (2015) www.business-standard.com (website).
  40. Everyone has a bias blind spot, researchers find. (2015) ScienceDaily.com (website).
  41. How sharing your success is perceived as bragging, and friends often won't feel happy about your good news. (2015) Independent.co.uk (website).
  42. Research Confirms That Humble Bragging Doesn’t Work, It’s Just Really Annoying. (2015) Huffingtonpost.com (website).
  43. Careful, even humble-bragging often backfires. (2015) The Barry Morgan Show (radio).
  44. You don’t think you’re a braggart but everyone else does, study says. (2015) fusion.net (website).
  45. How being boastful really can backfire: People who brag about how great they are do not realise how annoying it actually is. (2015) Dailymail.co.uk (website).
  46. Self-Promotion Often Backfires. (2015) myscience.org (website).
  47. Humblebrags aren’t making people happy for you. (2015) futurity.org (website).
  48. Why are people so annoying on social media? (2015) Redorbit.com (website).
  49. Why Are People So Annoying? (2015) Huffingtonpost.com (website).
  50. INEFFECTIVE SELF PROMOTION. (2015) Ergonomicsindesign.com (website).
  51. Why Are People So Annoying? Science Might Have the Answer. (2015) Bustle.com (website).
  52. I Love a Good Braggart,” Said No One Ever. (2015) William Mills Agency (website).
  53. Bragging Can Backfire, Study Shows. (2015) Medicine.net (website).
  54. Se você tem esses cinco hábitos no Facebook, cuidado, eles arruínam sua felicidade. (2015) Serrote FM (radio).
  55. Científicos indagan las causas de la antipatía. (2015) Blasting News (website).
  56. Prahlen geht oft nach hinten los: „Humblebragging“ führt in sozialen Netzwerken nicht zum gewünschten Ziel. (2015) http://xethix.com/ (website).
  57. Onderzoek bewijst: blaaskaken nekken zichzelf. (2015) De Morgen (magazine).
  58. Bragging Can Backfire, Study Shows. (2015) Health Day (website).
  59. Selbstdarstellung: Negative Reaktion der Mitmenschen wird unterschätzt. (2015) Karriere Blog (website).
  60. COLUMN: Social media bragging can quickly backfire. (2015) Daily Trojan (newspaper).
  61. Unintuitive findings - Social interactions. (2015) SicoTests.com (website).
  62. I BOUGHT A HOUSE THAT IS SIMPLY TOO BIG AND NOW I HAVE TO HIRE A CLEANING SERVICE…. (2015) Keene Trial - The Jury Room (website).
  63. How to make a good impression? Don’t brag. (2015) Familife.in (website).
  64. Стоит ли хвалиться своими достижениями? (2015) psychologies.ru (website).
  65. The Braggart’s Dilemma: How to Promote Yourself Without Being a Jerk. (2015) 99u.com (website).
  66. Sabes transmitir tus emociones? (2015) Cenit Psicologia (website).
  67. Careful, even humble bragging often backfires: study. (2015) Sowetan Live (website).
  68. Self-Promotion Often Backfires: Study. (2015) The Quint (website).
  69. Imponerande eller irriterande? Så skryter du på rätt sätt. (2015) Metro Jobb Sweden (website).
  70. Save Export Print Cite Bragging: Researchers Find Self-Promotion Often Backfires. (2015) High Beam Research (website).
  71. El alardear a menudo resulta contraproducente. (2015) Psicologia al Dia (website).
  72. Autopromoção pode se voltar contra você. (2015) Diario da Saude (website).
  73. Are you a braggart? Beware, self-promotion often backfires. (2015) Hindustan Times (newspaper).
  74. There’s no such thing as a “humblebrag” — and science proves it. (2015) Rare.us (website).
  75. Beware: Bragging Often Backfires. (2015) psychcentral.com (website).
  76. This Is Why People Hate Some Of Your Facebook Posts. (2015) Yahoo News UK (website).
  77. Bragging, Self-Promoting Yourself Often Backfires. (2015) University Herald (website).
  78. Self-promoting may cause more harm than good. (2015) Health E-news (website).
  79. Study: Careful, even humble bragging often backfires. (2015) The Malay Mail (newspaper).
  80. Beware! Self-promotion can backfire on you. (2015) Rediff.com (website).
  81. Content marketing messages with too much “me” are doomed to fail. (2015) Crystal Clear Communications (website).
  82. Autopromoção não funciona. (2015) Epoca Negocios (magazine).
  83. ¿Autopromocionarse en redes sociales puede salirle caro? (2015) Gestion (magazine).
  84. La ciencia explica por qué no soportas a ciertas personas. (2015) Dinero en Imagen (magazine).
  85. Önreklámozás vagy hencegés? . (2015) DebMedia.Hu (website).
  86. Cuando alardear es un bumeran. (2015) El Pais (newspaper).
  87. Caution in Social Media Age: Self-Promotion Can Backfire. (2015) DoctorsLounge.com (website).
  88. Bragging can backfire, study shows. (2015) Medical Express (website).
  89. Fine line between self-promotion and bragging. (2015) Health24.com (website).
  90. Self-Promotion on Social Media May Backfire. (2015) Pharmacy Times (website).
  91. Comportamiento digital: Alardear o victimizarse por las redes sociales no siempre genera buenos frutos. (2015) El Mercurio (newspaper).
  92. Alardear o victimizarse por las redes sociales no siempre genera buenos frutos. (2015) Economia y Negocios (magazine).
  93. Got a Promotion? Why You Should Shut Up About It. (2015) The Fiscal Times (magazine).
  94. A ciência comprova: Gabar-se não resulta e chateia os outros. (2015) Noticias ao Minuto (website).
  95. Di persona o su Facebook, vantarsi paga poco. (2015) Oggi Scienza (website).
  96. Why bragging isn’t doing you any favors. (2015) Alltop.com (website).
  97. Not So Happy for You: Why Bragging Can Backfire. (2015) TheDoctorWillSeeYouNow.com (website).
  98. Careful, even humble bragging often backfires. (2015) The Rakyat Post (newspaper).
  99. Why excessive bragging at work backfires. (2015) Asian News International (website).
  100. Why Bragging Doesn't Work. (2015) MindBodyGreen.com (website).
  101. Careful, humblebragging often backfires online. (2015) Hindustan Times City (newspaper).
  102. Careful, even humble bragging often backfires: study Read more at http://www.thestar.com.my/tech/tech-news/2015/05/20/careful-even-humble-bragging-often-backfires-study/#hOtLftCkkxcR1207.99. (2015) The Star (newspaper).
  103. WEEKLY GUT CHECK: CAN YOU PROMOTE YOUR ACCOMPLISHMENTS WITHOUT DAMAGING YOUR REPUTATION? (2015) The Leadership Contract (website).
  104. Why do people brag? The psychology of bragging. (2015) TEDx Square Mile (website).
  105. Understanding and Mastering the Empathy Gap. (2015) Psychology Today (magazine).
  106. La discrétion est un excellent faire-valoir. (2015) Le Monde (newspaper).
  107. ‘Tighter budgets boost creativity’. (2014) b2bmarketing.net (website).
  108. Il budget ridotto aiuta la creatività delle aziende. (2014) Businesspeople.it (website).
  109. Your Self-Promoting Is More Annoying Than You Think. (2014) Inc.com (website).
  110. Quando i Budget ridotti possono stimolare la creatività. (2014) spotandweb.it (website).
  111. Using Mental Chains to Free Your Innovating Capability. (2014) www.3point14innovation.com/ (website).
  112. Finanzdruck fördert Kreativität. (2014) www.managementportal.de/ (website).
  113. How Oversharing Is Actually Hurting Your Friendships—and What You Can Do About It Right Now. (2014) Teen Vogue (magazine).
  114. Your Self-Promoting Is More Annoying Than You Think. (2014) Inc.com (website).
  115. Great Vacation? Don’t Brag to Your Friends. (2014) The New York Times (newspaper).
  116. Scientific Evidence That Self-Promoters Underestimate How Annoying They Are. (2014) New York Magazine (magazine).
  117. This Is the Best Column Ever. (2014) Bloomberg View (magazine).
  118. Slick presentation is boxing clever. (2013) Raconteur.
  119. Thesetrends.com (website).
  120. Your Self-Promoting Is More Annoying Than You Think. Future-ceos.com (website).
  121. .
  122. mymarketing.net (website).
  123. 「假謙虛真吹噓」的自我推銷 加入收藏. Business Today Taiwan (magazine).