The Centre for Creativity in Professional Practice (C2P2) at Bayes Business School conducts interdisciplinary research on creativity, innovation and leadership in professional practice that is shared through education and made useful through our impact.
Our purpose
We inspire and enable individuals and organisations to turn ideas into action through innovation, creativity and leadership.
Our vision
We are building a global community of creative thinkers and practitioners who work together to lead positive change.
Our Centre Values
In working towards our vision, we value creativity, openness, collaboration, fairness, mastery and fun.
- Creativity: We value curiosity and the capacity to imagine, evolve and apply novel ideas that address challenges, generate opportunities and produce creative outcomes.
- Openness: We actively engage with different ways of thinking, feeling and behaving, and we honour individual differences to make everyone feel included.
- Collaboration: We collaborate beyond disciplines, valuing communication, dissemination, participation, teamwork and co-creation.
- Fairness: We treat everyone equitably and create an environment that is free from discrimination or dishonesty, so that decision-making processes are fair.
- Mastery: We strive for the highest standards in research, education and knowledge exchange through self-reflection, learning from each other, listening to feedback and analysing our performance.
- Fun: We value playfulness, spontaneity and new ideas so that everyone enjoys participating.
Our Challenge Statement
We live and work in a world that is increasingly complex, interconnected, fast-moving and uncertain. Organisations everywhere face problems that are ill-structured and dynamic, where established management approaches are falling short, and a different style of leadership is needed. In this environment, the ability to think creatively, to generate, test and lead new ideas, is no longer optional. The need for creativity and innovation to drive positive change has never been greater, and it sits at the heart of everything the Centre does.
Our history
The Centre was founded in 2008 by the Vice-Chancellor Malcolm Gillies to foster interdisciplinary research and teaching across the University’s schools and departments. It sought to disrupt the established patterns of discovering new knowledge and thought leadership. Today, we are proud to continue in this tradition and enable new forms of creative thinking and leadership.
