The Centre for Creativity in Professional Practice (C2P2) at Bayes Business School conducts interdisciplinary research on creativity, innovation and leadership in professional practice.
People of C2P2 are committed to researching and educating about new forms of interdisciplinary, extraordinary and creative leadership.
Centre Director
Dr Sara Jones
The Centre of Creativity in Professional Practice Director is Dr Sara Jones. With expertise and research experience in creativity, innovation, user-centered design and technologies such as artificial intelligence (AI), she provides leadership in the activities and partnerships of the Centre.
Internal Management Team
Our diverse team aim to build the new generation of creative leaders. From the arts, leadership, innovation, law and more, our team form the core C2P2.
Dr Enrico Bonadio, based in The City Law School, where he teaches, researches and advises across the full spectrum of intellectual property (IP) law, with a particular interest in how IP responds to technological changes and to non‑conventional creative practices such as street art, music borrowing and gastronomy
Dr Eugenia Cacciatori, Faculty of Management at Bayes Business School. Eugenia’s interests are in the organisational processes of innovation. She investigates the role of objects, such as physical and digital models, in knowledge creation and exchange within and across organisations in science and technology-intensive settings.
Professor Clive Holtham, Bayes Business School, his research enables leaders to make sense of the challenges of a world that is increasingly complex, unstructured and dynamic. Clive’s background is in management learning and leadership.
Dr Stephann Makri, School of Science and Technology. His research aims to empower people to interact with information in ways that preserve their autonomy in thinking and decision-making, minimise and mitigate against information harms and stimulate engagement, curiosity, serendipity and creativity.
Dr Johanna Payton, School of Communication & Creativity. A journalist and academic, she has written editorial and advertorial copy for most national publications, and her current research focus is creativity in journalism education.
Dr Anke Plagnol, School of Health and Medical Sciences. Her research is interdisciplinary, drawing on theories and methods from psychology, economics and sociology. She is interested in the choices that individuals make and how these affect their subjective well-being.
Dr Tullis Rennie, School of Communication & Creativity. He is a composer, improvising trombonist, electronic musician, and field recordist. His work encompasses varied compositional output that has a common focus in developing a musical language that seeks a threshold between (auto)ethnographic documentation and music/sound art.
Dr Katie Rose Sanfilippo, School of Health and Medical Sciences. Her overall research interests concern the function and application of music and the arts within healthcare contexts. Her current research investigates how community- and arts-based approaches and interventions can be scaled up, spread, and sustained more equitably in the UK and globally, with a focus on resource-constrained settings.
External Advisory Board
Building and fostering a global community of industry professionals that supports the Centre’s research and impact, we have built connections with corporate partners and creative organisations. In addition to our Internal Management Team, our current external advisory board members are:
- Dr Amanda Brown, Bayes Business School (formerly Cass)
- Claire Bridges, Now Go Create
- Brian Dorval, Think First Serve
- Frank Milani, DTC/Ecom Agency
- Evelyn Wilson, The Culture Capital Exchange
- Robin Mahadeo, ZigUp
- Neil Marshall, ChangeSchool
- Bola Olabisi, Global Women Inventors & Innovators Network
- Esme Palaganas, Esme World
- Friederike Beisler, Bayes Business School (formerly Cass)
Honorary Members
Our Honorary Visiting Appointees are distinguished practitioners and academics from across the global business, creative, and public sectors who bring their expertise directly into the life of the Centre. They enrich our education, research and partnerships, and are valued members of the wider Bayes community.
Professor Mary Ann Kernan is a researcher, coach and facilitator of creative learning and change. She brings expertise from her role as Professor Emeritus at the School of Communication & Creativity and her background in publishing.
Dr Maire Kerrin is a Consultant in the Work Psychology Group. A Chartered Occupational Psychologist, Maire brings expertise in assessment, development and innovation.
Professor Neil Maiden is Professor Emeritus at the Bayes Business School (formerly Cass). He was previously Professor of Digital Creativity in the Faculty of Management at the Bayes Business School and Director of the Institute for Creativity and AI at City St George's.
Professor Ruth Soetendorp specialises in customised and confidential intellectual property problem solving, change management training for companies, research institutions, universities, agencies and professional bodies.
Sam Steele, marketing and communications director, focuses on building high-performance teams and developing AI commercialisation strategies that drive measurable results.
Andy Wilkins is joint founder and managing partner of the professional services firm Perspectiv, which works to increase the quantity and quality of creative problem solvers in the world. His background is in business, creative problem solving, innovation and leadership.
Our Global Community
Members of our global, highly interdisciplinary Centre are drawn from across the University’s Schools and from external organisations. Together they bring expertise in creativity, the creative industries, creative writing, design, engineering, entrepreneurship, gamification, healthcare, information visualisation, innovation, journalism, leadership, learning, management, marketing, play, cognitive psychology, social care and strategy.
Current members and alumni who have worked with the Centre on its research and education include:
David Amos, Professor Costas Andriopoulos, Dr Aneesh Banerjee, Professor George Brock, Professor Philip Corr, Grant Davidson, Professor Jason Dykes, Professor Santi Furnari, Professor Stefan Haefliger, Professor James Hampton, Aurore Hochard, Professor Ahmed Kovacevic, Professor Marianne Lewis, Dr Richard Millwood, Dr Luke McDonagh, Gerard Puccio, Dr Martin Rich, Dr Jafar Sabbah, Phil O'Shea, Professor Harry Scarbrough, Professor Jane Singer, Dr Julie Wheelwright, Professor Caroline Wiertz, and Professor Joseph Wood.
Our PhD students and alumni
Our PhD alumni and current PhD students, including those who visit from elsewhere, play an active part in this community, applying what they learned here across sectors and continents, and returning to the Centre as collaborators, speakers, and partners.
Dr. K.A. (Alwin) de Rooij, Ammara Awais, Dr Graham Dove, Mark Dowsett, Sophia Mogno, Dr Mobina Nouri, Esme Palaganas, Dr Anja Sisarica and Raphael Teixeira.
To know more about the Centre and its activities, contact us using the information below.
